CASTONIA • NORTH CAROLINA
Volume xii - kumber s
JULY, 1963
Tir«$tone
Your Symbol
of Quality
and Service
RAYMOND C. FIRESTONE
President and Chief
Executive Officer
President
Calls for
Program
to Boost
Sales
Raymond C. Firestone has issued a call for men
women of the Firestone organization to devote ut
most efforts toward a two-point program to help raise
^*^i^ipany profits by. . .
• Increasing Sales And
• Eliminating Useless Costs.
“Every person who works for our company is a po-
^^tial salesman for us,” says Mr. Firestone. ‘‘By en
couraging friends and neighbors to purchase Firestone
l^oducts and to avail themselves of services offered at
3^estone stores and dealers throughout the nation, a
^^^gle employee can take a great step toward increas-
our profits.” He emphasized that
^ore Profit Means More Employment
More Security For Everyone.
I The president goes on to say:
I , • To keep Firestone at the top in profits in the in-
^ our people must make the fullest use of indi-
I ^^dual effort in an all-out program to reduce costs of
operation and production, and raise the total volume
I sales.
I • Each person working for the company must do
^^ay with uncalled-for expenses on the job, and put
I a good word at every opportunity for the company
I the products and services it has for sale. Con-
^^Ues Mr. Firestone:
I , “Let’s suppose a next-door neighbor is planning
j ^ave a front-end alignment made on the family car.
is an excellent opportunity for an employee to
I ^J^ggest that the neighbor check with the nearest Fire-
I .One store or dealer. Or, if an acquaintance is think-
I of buying a new power mower—for another
I ^^araple —our people can take pride in telling that
^^t'son about Firestone’s complete line of home and
I §^rden supplies.”
, Individual sales mount up, the presi-
^^it points out.
I “In the highly-competitive rubber industry, indi-
>^^Ual sales make up much of a corporation’s profits.
I ,fjiividual sales must be encouraged by the people on
1 job—the men and women who work for our com-
I not only as salesmen but as production workers,
I ^Cfetaries, and in every other phase of operations.
I “Our people have been called upon in the past to
I ^Ofk toward a special goal. You, our employees, have
I ,^^ays responded wholeheartedly. I have every confi-
, .^f^ce that you will meet this latest challenge to help
I ^ise our company profits.”
SIGHTSEEING
From Camp Firestone
1n/t r*/» i
highlands
IN
THE
In an age of helter-skelter,
what better tonic for body
and soul than some un
hurried hours in an amiable
highland town where folks
still take time to sit and en
joy the wonders of things
roundabout?
Such a place is Clayton,
Ga. and surrounding country
— unspoiled region of deep
forest, open valley, moun
tains, swift streams, magnifi
cent waterfalls and twisting
lakes.
Famed attractions are
Black Rock State Park with
a panoramic view of six
states; Tallulah Gorge, one of
the scenic wonders of North
America and rivalled in
depth only by the Grand
Canyon; more than 300 miles
of shore circling Burton,
Seed and Rabun lakes; and
125,000 acres of Chattahoo
chee National Forest.
Trails and safe motor roads
make accessible many water
falls, high cliffs and peaks
where purple and pink rho
dodendron blooms in July.
Included in the many rec
reational attractions are min
eral “diggings” for the “rock-
hound’s” reward. If you’re a
mind to, you can pan gold in
the many streams there
abouts.
This is mountain leisure-
land. This is old Cherokee
country — at the southern
most end of the Blue Ridge
range. And it’s all within a
few travel hours from Camp
Firestone near Marion.
Camp Firestone for em
ployees and members of
their families will continue
its season into October.
(Clayton, Ga. street scene;
Firestone News)
He’s Lucky
Father Of ’63
Gastonia’s lucky “Father
of the Year” is J. W. Hen
dricks of Firestone’s shipping
department. Payoff for the
20-year employee’s good for-
turne was an expenses-paid
trip to Tampa, Fla., for two
plus $100 spending money,
and $400 in merchandise
prizes from Gastonia stores.
“I’m a lucky grandfather, too,”
said Hendricks. It was his 12-
year-old granddaughter, Linda
Childers, who nominated him in
a Fathers Day contest sponsor
ed by the Gastonia Gazette and
the Gaston Merchants Associa
tion.
Linda registered her grand
father at the Eagles Store. The
card bearing his name was
drawn by Gastonia Mayor Vic
Phillips from a box containing
30,000 registration slips. Regis
trations were turned in by 20
participating stores in the Lucky
Father contest, this the third
consecutive one.
Here's a lip for Ihe traveling molorist: Put
your auto glove compartment to work by turn
ing it into a well-stocked first-aid kit. It should
include such standard items as bandages, iodine,
eye drops, aspirin and salt tablets. Each will play
an important part in making your travel to vaca-
iionland or elsewhere an enjoyable experience.
in
Aid
Kit
Car
Playground Is In Season
Betty Ann McAbee and Bill
Gray are recreation attendants
at Firestone Park during its 10-
week season which opened in
early June.
Miss McAbee, who will be a
senior when school opens this
fall, attends Erskine College at
Due West, S. C. on a Firestone
College Scholarship. She is
majoring in elementary educa
tion.
The company-owned Firestone
Hendricks visited the 20 stores
and claimed his jackpot of
premiums with a total value of
$400.
Mr. and Mrs. Hendricks, who
live at 817 Bessemer City Rd.,
went on the Florida trip the first
week in July. Granddaughter
Linda went along too.
playground serves children of
the plant community and West
Gastonia area. Its use is donated
each summer for operation by
the Gastonia City Parks and
Recreation Commission. It is one
of more than a dozen municipal
recreation facilities open to the
public during summer months.
Main attraction is the wading
pool, open to children up to 12
years. Other facilities include
swings, see-saws, chin bars,
horseshoe pits and ping-pong
equipment.
The Parks and Recreation
Commission furnishes supervis
ory personnel at the playground
during all hours of operation: 9
a.m.-5 p.m., Monday through
Friday and 9 a.m.-l p.m. Satur
days.