year we have a net gain of one person In
our population - a potential customer for
our products or services. This makes the
U.So market expansion equal the addi
tion of one city the size of Richmond, Va.,
each month, a state the size of Maryland
each year and a state the size of Cali
fornia each four years.
To handle this expansiorvconstruction
must continue at the rate of over one
million new homes per year.
With these statistics as proof of the vast
potential that Is before us with the appli
cation of our fundamental principal of
providing our customer with a plus value
always it would seem that the sky Is
truly our limit in production.
Summing this up, the President of a well-
known corporation was asked: "What do
you consider to be the most important
qualification a salesman should possess In
the current economic adjustment?" His
reply: "The ability to make things happen.
Many men are sound thinkers and planners.
They carry on up to a certain point, but
there they seem to stop and wait for their
sales manager, or someone else, to push
them into the final step that produces
action and gets results."
Let's meet the challenge and take posi-
tlve action to get results that will make
1954 a record year for Piedmont and the
continuing leader in our Industry.
William G. McGee
PAI EMPLOYEES BOOST
MORAL RE-ARMAMENT
The basic premise that the world needs a
superior idea to combat Communism was
the theme of a series of employee meet
ings held in major Piedmont bases June 7
through 15. Many employees who attended
the meetings came uway convinced that
Moral Re-armament Is the answer, not
only to world dissension, but to all con
flict, whether international, between
individuals, between labor and manage
ment, or in the home.
The idea behind MRA Is that each indi
vidual should regard eoch problem not
on the basis of who's right, but what's
-4-
right, and that each person should govern
his life by four absolute standards - abso
lute honesty, absolute purity, absolute
unselfishness and absolute love. Litera
ture on MRA is being sent to each em
ployee by the Employees Committee for
Moral Re-armament. Members of the
Committee are L. H. Jackson, Chief In
spector, INT; Frank Leone, Dispatcher,
INT; Baxter Slaughter, Captain INT; and
Ed Best, Station Manqfler, CLT,
(Left to right: Frank Leone, L. H. Jackson,
Baxter Slaughter, Howard Davidson, John
Gregilot, Bruce McKay, W. N. Hobart,
Warner Clark and William McLaurle.)
Members of the MRA team were Mr. War
ner Clark and Mr. Bruce McKay of Miami,
who have been working with National,
Eastern, and Pan American for several
years; Mr. Howard Davidson, formerly a
building contractor in New York City, and
Mr. William McLaurie. These men all
devote their full time to MRA without re
muneration. Assisting them in the Winston-
Salem meeting was Mr. John Gregilot, In
strument Technician with Eastern in Miami.
Other assistants were expected to join the
team in Wilmington and Norfolk.
LUAU IN KNOXVILLE
When Jo Ann Watkins, Knoxville Agent,
heads for the beach, she's not kidding.
She heads for Walklkl. The lucky gal has
just returned from a glamorous two weeks
in Hawaii, during which, rumor has It,
she really got around. We've only heard
essentials, will try to get detallsl
THOUGHT FOR THE MONTH
"Pears to me like a lot of folks got Ideas
'about where they're goin*, but not much
notion of how to get there. Shucks, It's
only nacheral for us Democrats to fight
Republicans, but that don't make no more
sense than neighbor fightin' neighbor,
labor fightin' management, or countries
fightin* each other. I sure don't know
many men who ever got very far tryin'
to ride over everybody." - Will Rogers