PAGE SIX
THE PIEDMONITOR
NOVEMBER, 1959
I
mW
Photography Used For First Time In Ads
F-27 Story Told With Drama And Realism
A picture is worth a thousand
words, goes the old saying. And
the latest advertising campaign
launched by Piedmont proves
the adage correct.
When General Sales Manager
W. G. McGee and Piedmont’s ad
vertising agency—Liller, Neal,
Battle and Lindsey—began brain
storming for a way to tell the
F-27 story with drama and real
ism, they decided the perfect
media was photography.
And when they began looking
around for a photographer, they
enlisted Jay Leviton—one of the
south’s finest free lance shutter-
bugs—to capture the spirit of
F-27 flight.
Jay, who iS familiar to readers
of LIFE, NEWSWEEK, The
Saturday Evening POST and
TIME magazines, took up pho
tography as a hobby while serv
ing in the Army during World
War II. Now, he is in constant
demand for editorial and adver
tising photography.
After a visit to Winston-Salem
during the summer and several
flights on the Piedmont system.
Jay produced many excellent
human interest shots on the
F-27.
Three Photos Used
Three of his photographs have
already been incorporated into
600-line advertisements—the first
time Piedmont has used photog
raphy in advertising. (A 600-line
ad is one in which the space of
600 column copy lines is used.)
Other Leviton photographs are
being prepared for ads and pro
motional items for the months
ahead.
Along with the 600-line series,
a smaller, 120-line ad is being
New Controls Are Needed
For A Diminishing Airspace
The sky in which to fly has been “diminishing.”
More airspace cannot be found, as geology uncovers new
stores of petroleum, or as reforestation increases lumber re
sources.
What can be done, however, is to make better use of the
airspace available.
In a series of five articles prepared especially for airline em
ployees, the Air Transport Association of America describes the
problem, why it is of serious concern to everyone and what is
being done to reverse the trend.
The articles show how the best minds in the airline industry,
the manufacturing industry, general aviation and government are
well on the waj^ to providing “more” airspace under conditions of
ever-improving safety and reliability.—ED.
WASHINGTON, D. C. (ATA)
•—U. S. aviation is tackling a
problem of major proportions. It
is this: how to provide for the
safe and orderly flow of air
traffic with planes flying at un
precedented speeds and in ever-
increasing numbers through an
airspace that is no larger today
than it was when only one plane
was using it.
This problem has been build
ing up over a period of years.
The Air Traffic Control (ATC)
system has not been able to keep
pace with the tremendotis in
creases in flight operations.
It lacks the capacity to handle
ail of today’s traffic, and avia
tion has by no means reached its
peak. The result? Certainly no
compromise with safety, but
rather flight delays.
Steps Toward Solution
The problem does not lend it
self to overnight solution. But it
is surmountable. Many steps
have already been taken to en
sure more efficient use of the
available airspace. Many more
are in the planning stage.
There appears to be no perma
nent block to the development of
a system that is 100 per cent ef
ficient. But it will take money,
time and complete cooperation
of all users of the airspace.
The area of the United States
is 3,022,387 sq. mi. That repre
sents a lot of airspace. But a
modern plane crosses five miles
of it in a single minute. A jet
liner covers 10 miles in a min
ute. Some military jets fly 20
miles a minute.
Space l/ike Dance Floor
Multiply this by the thousands
of airplanes that may be over
America at a given moment—
flying in all directions—and you
can see why even three million-
plus square miles of airspace
can take on the aspect of a Sat
urday night dance floor.
In 1938 there were only 29,000
planes using the American sky.
Few flew faster than 150 mph.
Today there are 109,000 planes
flying in the same airspace.
Not only have airplanes in
creased nearly four-fold in num
bers, but their utilization and
speeds have also increased sharp
ly.
There are more than 65,000
planes in the “general aviation”
category. This is 40 tirpes the
number of domestic scheduled
airline craft.
SAFETY PLAQUES, being
dusted off by Rainey Chandler, are
visible evidence of Piedmont's con
cern for safe operations in the
available airspace.
CITY OP THE MONTH . . .
(Continued from Page Five)
tion date for exterior work to
December.
Piedmont’s downtown opera
tions are the only such arrange
ment known in the nation. The
offices are located on the Third
Bank Building’s seventh floor.
On the first floor a city ticket
sales office is shared with Trans-
World Airlines, which also han
dles Piedmont’s ticketing at the
airport.
Walking into this unusual
operations base, the visitor im
mediately senses the huge vol
ume of activity. Reservationists
nod “hello” and continue talk
ing to their customers on the
phone.
There is little time for idle
conversation. Even District Sta-
run With greater frequency. It
proclaims in large type “Go F-27
Prop Jet!”
The combined series is being
used in all areas in which Pied
mont’s F-27 operates. It is also
being used in the eastern and
mid-west editions of the WALL
STREET JOURNAL and the
INTERLINE REPORTER.
Graphically showing the ad
vantages of F-27 travel, the pho
tographs have also been modi
fied for use on the schedules.
With Jay Leviton, his out
standing photography and the
ear and eye-catching phrases of
ad copy, the series promises to
be most rewarding.
Piedmont’s entire advertising
program, including the new
campaign, embraces the total
system and uses more than 60
radio stations, television sta
tions, 15 regional magazines and
publications, 24-sheet-poster bill
boards and 68 different news
papers.
BIRTHS
Robert Michael Waugh, Son, to
Robert Waugh (HTS) and
wife, Jo Anne, October 9.
Gregory Irvin Guin, Son, to
Doug Guin (PHF) and wife,
October 13.
Leigh Ellen Hobbs, Daughter, to
Roy Hobbs (ILM) and wife,
Grace, August 19
10 YEARS SERVICE
Jack R. Gwennap, PKB, Novem
ber 1
Will Lee Jett, RDU, November 1
Harold L. Lipscomb, ILM, No
vember 1
Houstin K. Scott, INT, Novem
ber 28
5 YEARS SERVICE
Raymond S. Craft, INT-FB, No
vember 16
tion Supervisor Tom Cowen is
bridled with earphones.
Piedmont’s very first flight
went into Cincinnati nearly 12
years ago. Since then the city
has been a busy center of ac
tivity for the company. Natural
ly, the people of the city were a
little dubious of a local service
airline. But Piedmont through
the years has built up a repu
tation of service which has con
vinced Cincinnati of its intent
to serve and to serve well.
Mr. Work
PERSONNEL . . .
(Continued from Page One)
elected to four terms in the
N. C. State Legislature.
He is married to the former
Patricia Shine of Oelwein, Iowa.
They have three children.
J. E. Bradley will continue as
employment supervisor report
ing directly to Mr. Fowler.
Work Is Salesman
Also joining Piedmont during
October was William F. Work,
Jr., as Beechcraft sales represen
tative at the fixed base division.
Mr. Work is
a native-^of
Charleston, W.
Va. He was for
merly a s s o c i-
ated with Har
ry O. W y s e
Contractors at
Lexington, Ky.
Prior to that
time he was
vice president
and sales manager for Bohmer
Plying Service at Lexington.
He attended Charleston public
schools, Greenbrier Military
School, West Virginia Univer
sity and Morris Harvey College.
New Title Given
A new job title has been given
to Mrs. Thelma Taylor Davis.
Mrs. Davis is now supervisor of
charter and convention sales.
Her former job title was staff as
sistant, traffic department.
R: E. Turbiville, general traf
fic manager, said Mrs. Davis
some time ago had assumed the
duties of all details related to
charter and convention requests
and arrangements.
“She has done such an out
standing job
that we feel
this title more
accurately d e-
fines her re
sponsibilities, ”
he said.
Mrs. Davis,
who has been
with Piedmont
since Febru
ary, 1948, asks
that all personnel be alert to
convention leads and requests
leads to follow up.
Promotions For Three
Promotions include A1 Shully,
from agent at Charlotte to chief
agent at Washington; J. M.
Fouts, from agent to lead agent
at Washington and Oscar E. Par
ker, from mechanic to senior me
chanic at Winston-Salem main
tenance.
Personnel transferred are: J. R.
McNeil, agent, from Wilmington
to Winston-Salem; C. E. Shore,
agent, from Myrtle Beach to
Washington; L. D. Stack, purser,
from Washington to Winston-
Salem.
Also, T. A. Kirk, purser, from
Norfolk to Washington; H. L.
Blackburn, purser, from Norfolk
to Winston-Salem; C. C. Hardin,
agent, from Greensboro to Char
lotte and Eve Semiklose, reser-
vationist, from Lexington to
Cincinnati.
Leaves of absence were
granted to J. L. Martin, agent at
Charlottesville for military serv
ice and Daniel McKenney, junior
purser at Norfolk.
Returning employees were
Libby Hill, agent at Charlottes
ville from a leave of absence
and Beverly Todd Bernstrom, re
employed as an agent at Char
lottesville.
Mrs. Davis
Largest Employer
Aviation—builder and user—
is the nation’s biggest employer.
It is the prime mover among
inter-city common carriers. So a
healthy air traffic system is im
portant to the national economy
as well as the national defense.