# • •
Norfolk-New York Market Will Hove Four Flights
Piedmont will inaugurate its new non-stop ser
vice between Norfolk, Virginia and New York with
one of the strongest advertising campaigns the Com
pany has ever produced.
The four daily flights, which are scheduled to
begin on November 1, will operate between Norfolk’s
Regional Airport and New York’s LaGuardia facihty.
The initial pattern of service includes two round trips.
And even before the schedule goes into effect
there will be few people in either area who haven’t
heard about it. The advertising plans are to saturate the
Norfolk area with a combination of television, radio and
newspaper advertisements as well as extensive use of
outdoor billboard displays. These same media forms
will be utilized in the New York area as well as ex-
. tensive coverage in the New York Metro edition of
Flight 72, which originates in Atlanta, offers
Norfolk travelers morning service to New York. It
leaves Norfolk at 10:03 a.m. and arrives at LaGuardia
at 10:59 a.m. Should they prefer to go later in the day.
Flight 52 will depart Norfolk at 4:24 p.m. and arrive
New York to Norfolk
two non-stop jets via LaGuardia
make it twice as easy-
New on Piedmont Airlines
Now, only Piedmont jets non-stop to
Norfolk twice doily from close-in LoGuordic
Departures are conveniently scheduled
ot middoy ond ttie cocktoil hoor.
Either flight tokes 60 minutes,
during which time you con relox on
our big-comfort 737 fanjets.
Also on Piedmont—
the only |ets non-stop to Lynchburg.
Roonoke ond Charlottesville, Vo.‘
the only lets direct to
Wilmington, Kinston. Foyetteville
ond Winston-Salem, N.C.'
the most |ets direct to Bristo'/
Kingsport/Johnson City, Tenn.
ond Ashev'lle, N.C.!
See your travel agent or coll
Piedmont in New York; 964-0900
Ad For Newsweek.
at LaGuardia at 5:20 p.m.
New Yorkers headed south or Norfolk residents
going home may leave LaGuardia at 11:50 and arrive
Norfolk at 12:50 p.m. via Piedmont’s Flight 71. Or
they may choose Flight 75, which leaves New York
at 7:15 p.m. and arrives Norfolk just one hour later.
The inaugural date for this service comes less than
two months following the award of the route to Pied
mont by the Civil Aeronautics Board. The Company
is anticipating an increase in revenues from the Nor
folk-New York operation in excess of $3 million an
nually, with the proposed operating profit to be up
wards of $700,000 per year.
Research has shown that more than 100,000
passengers a year will be convenienced by this service.
Norfolk will be, by far, the strongest of Piedmont’s
gateways to New York with nearly four times the
traffic of the next largest gateway currently on the
Company’s route system.
The extensive ad campaign for this new service
will let our potential customers know we’re not only
ready, but are waiting for them.
VOL. XXI, NO. 10
We’ve put regional service on a new plane
In General Aviation
Acquisition Plans Are Announced
Piedmont Aviation, Inc. and the stockholders of
Greensboro-High Point Air Service have entered into
an agreement which, when approved by appropriate
government agencies, will result in the acquisition of
Greensboro-High Point Air Service by Piedmont.
The transaction will be accomplished through an
exchange of Piedmont stock for all of the outstanding
shares of Greensboro-High Point Air Service, Inc._ The
joint announcement was made by Piedmont President
T. H. Davis and K. V. Brugh, Jr., President and
principal stockholder of Air Service.
Air Service is one of the oldest and most outstanding
general aviation operations in the eastern United
States. It conducts its activities at the Greensboro-
High Point-Winston-Salem Regional Airport where it
has a long term lease. In addition to holding a franchise
for Beech Aircraft products, it also offers a complete
line of aviation equipment and maintenance services.
Air Service also conducts extensive charter, rental and
flight instruction operations.
Piedmont Aviation, Inc. started out in the general
aviation business in 1940, It was eight years later that
the airline division was formed. The Company has
continued its general aviation activities at the Winston-
Salem division as well as expanding to Norfolk and
Alexandria, Virginia over the past 30 years.
There will be no change in the corporate structure or
personnel complement of Air Service. Mr. Brugh will
remain as President and General Manager.
Upon completion of its new general aviation complex
at the regional airport, planned for 1971, the activities
of Air Service will be considerably expanded.
“We expect to render even better services to the
business and private aircraft user, and to take ad
vantage of other opportunities as they arise”, Brugh
In making the announcement, Davis said, “we are
delighted to have this new relationship with Mr. Brugh
and his associates. He is nationally recognized as an
authority in general aviation operations and has long
conducted one of the most successful operations in the
country. I am confident that Air Service under his
direction will continue to be a leader.”
PI Employee Stock
To help you keep up with the amount you pay
for Piedmont stock every month if you’re buying
it through payroll deduction the Piedmonitor
publishes this periodic report of the number of
shares purchased, average price per share and
total investment in the previous month.
Amount Invested - $5,402.44
Number of Full Shares Purchased 806
Average Price Paid Per Share - $ 6.70
At Dulles Internotionol
New and improved facilities for international air
travelers have been opened at Dulles International Air
port by the Department of Transportation’s Federal
“These improvements at the international arrivals
area will double the airport’s international passenger
handling capability,” Secretary of Transportation John
A. Volpe said. “This is another milestone for Dulles —
the world’s modern and efficient jet air terminal. The
increased capacity will enable Dulles to meet the con
tinuing rise of international passenger traffic.”
The Secretary said the $714,000 improvement pro
gram, completed on September 14, 1970, will help Dulles
maintain its standard as the showcase of world avia
“The improvements,” he said, “will provide com
fortable, efficient and friendly service to our visitors
from all parts of the world as well as to our own inter
“While overall traffic increased generally at Dulles,
international passengers are the fastest-growing group
of users at Dulles.”
FAA Administration John H. Shaffer added: “The
number of international passengers using Dulles in 1969
increased by almost 45 per cent while the number of
domestic passengers increased about 18 per cent.
Further increases can be expected as a result of the
introduction of the Boeing 747’s and other wide-body
The new international arrivals area, located at the
eastern end of the Dulles terminal, has been expanded
and modernized to double its peak hour handling
capacity from 300 to 600 passengers.
Some of the improvements at Dulles include:
Space within the facility has been nearly doubled
from 14,000 to 27,000 square feet.
It is equipped with two automatic conveyor belts to
carry baggage from baggage trains to a passenger
pickup area close to the international processing facili
ties. The conveyor will save passengers many burden
(Continued on Page Three)
R. E. TURBIVILLE
Turby'' A/loves Up
The Company’s Board of Directors announced the
promotion of R. E. “Turby” Turbiville to Vice Presi
dent following their regularly scheduled meeting in
Formerly Assistant Vice President, Turbiville joined
Piedmont in 1948, the year the Airline Division was
formed. At that time he was Superintendent of
A native North Carolinian, Turbiville was educated
at Bairds Preparatory School and Wake Forest Uni
Prior to joining Piedmont he was a barnstorming
pilot and a flight instructor. He also worked in aircraft
sales in North and South Carolina, and as an agent
and station manager for Eastern Air Lines.
Turbiville was named General Traffic Manager for
Piedmont in 1957. In 1964 he was promoted to Assistant
Mrs. Turbiville is the former Helen Auld of Balti
more, Maryland. They live in Sparta, North Carolina.
Their only son, Robert, is Piedmont’s Station Manager