Move to new HQ
set for mid-June
Approximately 400 people
will be moving into Pied
mont's new corporate head
quarters building in
mid-June.
"Our new building is in
one of the premier locations
for office space in
Winston-Salem," Leonard
Martin-senior vice
president-passenger ser
vices, said, "and it’s one of
the nicest buildings in the
area.
"By moving, our corporate
offices will be centrally
located between our other
personnel in Winston-Salem
—our reservations center on
Griffith Road, Madison Park,
and our offices near Smith
Reynolds Airport,"
Piedmont will initially
have 76,000 square feet of
space in the new building.
which was completed in
1978 and has been the
headquarters for McLean
Thicking Company since
that time. It is located on
West First Street at Five
Points.
Piedmont will initially
occupy four of the seven
floors of the building as well
as some space on the other
three floors. Bill Howard, our
president and chief execu
tive officer, will be located
on the seventh floor along
with Piedmont's five senior
vice presidents. The legal
department, the planning
department, and offices for
Audree Long, vice president,
controller, and assistant sec
retary; Jamie Carter, assis
tant treasurer; and Don
Shanks, vice president-
continued page 4
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Piedmont’s new corporate headquarters building, constructed in 1978, is located
on West First Street at Five Points in Winston-Salem.
_/V
volume 37, number 2
March '1986
TWA
The wings of Piedmont will soon
stretch over the nation's most pop
ular international airport, giving
our passengers a new breadth of
service that looks far across the
Atlantic to exotic cities in Europe
and the Middle East.
The airport is John F. Kennedy
International (JFK), and our new
service there will begin June 1
with a marketing program between
Piedmont and TVans World Airlines.
Similar to our current arrange
ments with commuter carriers, we
will coordinate flights into JFK to
connect with TWA wide-body non-
stops to such far-off destinations as
London, Paris, Rome, Athens, Tel
Aviv and Bombay.
In all, 20 TWA destinations in
Europe and the Middle East will
have Piedmont flights "feeding"
them visitors, giving us a market
ing advantage that we haven't had
in New York. It is this advantage-
complete with six ticket counter
positions and preferential use of
four gates at JFK—that fostered
the program’s development.
After months of negotiations. Bill
Howard, president and chief execu
tive officer, announced the program
and its benefits at a press confer
ence February 26 with Carl C.
Icahn, TWA's chairman. The con
ference was held in the board room
at TWA's headquarters in New York
City, and was packed with print
Carl C. Icahn, TWA’s chairman,
and Bill Howard, Piedmont’s
president and chief executive
officer, announced the new joint
program at a press conference
February 26.
and broadcast journalists. Also
attending from Piedmont were Dick
James, vice president-planning,
David Murchison, assistant general
counsel, and Vincent Dieringer,
New York area sales manager.
"Each year Piedmont flies thou
sands of passengers to LaGuardia
and Newark whose preferred New
York destination is Kennedy Inter
national," Howard said. "This mar
keting program will now give those
passengers convenient access to
TWA's international flights at Ken
nedy without having to transfer
between airports—an important
addition to our marketing strategy."
Although schedules and fares
have not been announced. Pied
mont's routes into Kennedy will
initially be the routes Empire Air
lines currently serves, including
nonstops from the Syracuse hub.
Also, on June 1, we will start non-
stops from our Baltimore, Charlotte
and Dayton hubs into Kennedy,
with more service from other cities
to be announced (his spring.
Besides quick connections, the pro
gram will offer attractive fares that
dual-designator codes between Pied
mont and TWA will help make possi
ble. In addition, frequent flyer mileage
accrued on one carrier can be applied
to either carrier's frequent flyer pro
gram and airport lounge club mem
bers can use both carriers' lounges
for an additional charge.
TWA operates a fleet of 165 Jet
aircraft serving more than 60 desti
nations in the United States and 20
overseas. Besides those previously
mentioned, destinations in Europe
and the Middle East affected by the
marketing program are Brussels.
Amsterdam, Copenhagen, Frank
furt, Stuttgart, Munich, Vienna,
Zurich, Geneva, Milan, Barcelona,
Madrid, Lisbon and Cairo.
r
CAHN
WILLIAM HOVVARC