IF
NowVbu Don't Havelb Be Rich
And FamcxisTo Fly First Cass.
Ar last, there's a first class you can
afford even if you didn’t just sign a five-
picture deal with Warner Brothers.
Starting June 15, Redmont will
sell you a fully confirmed first class seat
for a modest premium of just $20 to $60
Ptkzs U1T7 accxmimg to desanaiiari and do not appij lo traruodannc servux
each way over our regular coach fares.
'fet you'll still enjoy the kind of
service that inspired frequent flyers to
rank us among the best of any major
airiine even before we offered first class.
So in addition to gourmet cuisine
and a complimentary newspaper, on our
longer flights you can expect amenities
seldom seen on airlines today
Such as a fresh flower in a crystal
vase. And wine that is actually uncorked
for your approval at your seat.
'fou'll also enjoy separate check-in
facilities at many airports. And the
luxury of having your checked luggage
loaded last so it comes off the plane first.
What's more, with our extra-wide
seats, you'll never have to worry about
rubbing elbows with any beautiful
people who may be seated next to you.
So call Piedmont or call your travel
agent for reservations.
And experience for yourself, the
lifestyles of lihe rich and famous.
Rra Class. AsLou'AsS200weTCoai:K.
“Now You Don’t Have
Tb Be Rich. . .” is just
one sample of our many
ads publicizing first
class. Passengers are
urged to fly Piedmont
“And experience for
yourself, the lifestyles
of the rich and famous.”
In addition to the ex
ceptional service we
plan to offer, our ads
point out that passen
gers can fly first class
for just $20 to $60
each way over our regu
lar coach fares.
volume 38, number 4
May 1987
special edition
Coming
m
June
It’s here! The 767-
200 arrives in CLT
escorted by our
DC-3.
Training, training,
training.
Look what’s cooking
in business-class.
PI people in London
—stations, reserva
tions, maintenance,
and sales—are
ready.
Sales personnel
blitz the London
market in addition
to cities back home.
Ads promote our
first transatlantic
service.
Bookings are good,
just ask our people
in internationsd.
ACX)C has a few
‘practice’ runs.
And much, much
more.
Piedmont gets nod to Nassau
Piedmont has received tentative approval to begin
nonstop, round-trip service between Charlotte and
Nassau on November 15.
“The U.S. Department of TYansportation has given
its approval and we have received verbal approval from
the Bahamian government," Dick James, vice president-
planning. said. “We expect final Bahamian government
approval any day on our Charlotte-Nassau authority.”
Piedmont's flight to Nassau will depart CLT daily at
9:05 a.m., arriving at the Nassau International Airport
(NAS) at 11:07 a.m. The return flight will depart NAS
at 13:35, arriving at CLT at 15:37, Round-trip connec
tions can be made to 30 destinations which feed our
CLT hub operation.
“It is unusual to announce a new service this far in
advance, but the character of the Nassau market is dif
ferent from most other destinations we serve," James
explained.
“All of our markets are now a mixture of business
and leisure. Nassau will be predominately leisure, and
leisure markets book further out than traditional busi
ness markets.”
Our flight between Nassau and Charlotte will serve
one of the more heavily traveled destinations in the
Caribbean. The Bahamas have the highest rate of
revisits among any of the islands in the Caribbean.
Nassau is very popular, provides warm weather year
round, has hotel rooms to handle additional air traffic,
offers gambling casinos, and is an important cruise
ship stopping point.
“The Bahamas have some of the most attractive
beaches and clearest water of any islands in the Carib
bean,” Dan Brock, vice president-marketing, pointed
out. "I think people in our region will be excited to be
just a two-hour flight away from Nassau.
“Nassau’s season begins in late November, so we're
also entering the market at a very good time. TVavelers in
the region from which we’re providing service have never
had such an easy way to get to this popular resort.”
Piedmont Vacations—the inclusive tour packages
that carry the Piedmont private label and are a com
bined effort with Funway Holidays—is planning pack
ages which will soon be available to leisure travelers.
The new service will also be added into our computers
shortly.
“The Bahamians are very marketing oriented, and
are an aggressive tourism group,” Brock said. “They
are committed to selling the Bahamas in this area of
the United States to help promote our new service.”
Brock added that the market will also be important
for our frequent flyers who can earn mileage by flying
Piedmont to this vacation destination and who can
use their accrued mileage for free trips to Nassau.
The 30 destinations which will have connecting ser
vice through CLT to NAS are: AGS, AHN, AVL, BKW,
BLF, CAE, CHO, CRW, DAN, EWN, FAY, FLO, GSO,
GSP, HHH, HKY, ILM, INT, ISO, LYH, MYR, OAJ, ORF
PGV, RDU RIC, ROA, RWI, TRI, and TYS.
The Bahamas include 700 islands, covering a land-
and-sea area of 100,000 square miles. Only about 15 of
the island areas are developed, and of the total population
of 225,000, 59 percent reside on New Providence where
the capital, Nassau, is located. TWo million visitors come
to the Bahamas resort islands each year. The airport is
served by BahamasAir, Pan Am, Eastern, TWA, Delta,
and United as well as several commuter carriers.
PIEDMONT A
MODELOFHOW
GOOD AN
AIRUNE CAN BE.