USAir’s 1989 Marketing Conference: A forum to
review the past year, set goals for tlie future
“This is the year that we’ve been
waiting for,” Executive Vice President-
Marketing Randall Malin said last
month during his opening remarks at
the 1989 USAir Marketing Conference
in Orlando. “This is the year when we
put it all together.”
More than 600 employees of the
combmed USAir/Piedmont marketing
department gathered for three days at
the Grenelefe Resort and Conference
Center, not for fun, tanning, and enter
tainment—although some of that may
have occurred as the weekend drew
near. Rather, it was the annual chance
for sales and marketing representatives
to learn about the marketing strategies
for the coming year, and “to question
the policy makers of the marketing de-
/
Chairman and President Ed
Colodny addresses more than
600 USAir and Piedmont
employees during the Presi
dent’s Dinner on the second
ni^t of the conference.
partment face to face,” Malin said.
The group consisted of members of
the combined sales forces, reserva
tions, and representatives of the
marketing staff departments. In addi
tion, members of departments outside
marketing, such as legal, corporate
communications, and operations, also
attended to demonstrate how they can
support and assist the marketing
department.
“Together, we make up the new
USAir marketing team. That’s our tit
le,” Malin said, “But, on the street we
will be known as the winning edge.”
In addition to remarks by Malin,
Chairman and President Ed Colodny
addressed the group at the Presi
dent’s Dinner on the second evening
of the conference.
Informative speeches and discus
sions were also presented by Vice
President-Market Planning Gerard F.
Carusi, Assistant Vice President-
Schedules Peter R. Haak, Assis
tant Vice President-Economic Re
search Robert E. Dunn, Director-
Economic Planning Gary Harig,
Vice President-Commuter Activi
ties Robert A. Jenkins, Vice Presi
dent-Commuter Services USAir
Group Gordon Linkon, Assistant
Vice President-Reservations
Edward J. Lynch, Senior Attorneys
Monica H. Roye and Michelle V. Bryan,
Vice President-Advertising and Sales
Brian M. Dwyer, Vice President-
Investor Relations Juliette C. Heintze,
Staff Vice President-Sales Lionel
Anders, Executive Vice President-
Operations Seth Schofield, and Senior
Vice President-Corporate Communica
tions Patricia A. Goldman.
In his opening remarks, Malin con
tinued, “\^ether your roots are in
Piedmont, Empire, PSA, Lake Central,
Mohawk, Allegheny, USAir, or some
other carrier, 1989 offers the excitement
and challenge of our becoming one of
the truly significant players in the air
line industry. Nineteen eighty nine—
this is our year.”
Even thou^ Randall MaUn, executive vice
president-marketing, was very busy
throu^out the entire conference, his self
standing cut out never strayed too fer.
Here, Kerry Eggleston, regional sales
director-cargo (CLT), shakes hands with
his boss’s imofficial stand-in.
The warm Florida sun was well below the horizon by the time day one of
the conference concluded. But, as it turned out, dinner was well worth
waiting for, as seen by the faces of (1 to r) Vice President-Market Planning
Gerry Carusi, Manager-Charter Sales Rich Meyer, Director-Charter Sales
Tom Fltzmorris, and Vice President-Employee Relations Bill Haberkom.
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