APit i
»« far better to think
F avoid a hazard than
to er penalty of
a fefl' carelessness.
ch in^
he Pf
lather —
sie-it^lume No. I
Lg thf
SoJIEBALL NINE WINS 1
ayeeS
sonif
ling
loses 2 GAMES
Team has won one
Srames in three starts.
Fridal^n 8ot under way April 27th
■ ^'d T^nn? defeating- the
i nners by the score of 6-4.
*t was evident that, as a
.t team, a little more practice
at
' V 1 , uiure practice
'tef came
rk.i,I K getting hits at
eSnll driving- in runs
stre«, victory.
'lis hMd winning pitcher,
J y 3 hit?^^ ''"f ^ 8'ave
busv di^ innings and also
. pV"2:./T ’"sSs ^
l{nv credit;
in the m relieved
>'0 \ to m»v^' *'® •'=‘‘1 ''I'at
'it thp 19 Pitcher by striking:
‘P« ne Conn ^oed him.
hy gMinl lZl ?"
factjonfv r,., , of which
st» U welt tor a h
ncl >xre of 3 (ly b.irihr,'"
.es. _ntory ,„ >nto
^ t scheduled for Mav 4th
rtk ‘‘"'1 Fibre Co
>t • l?h'V"'/“ “■>' “■'
■le'tea™
ht »Wi tS °tar ed
iden^usta hZ started on the mound
idei .usta but was relieved in tho
any nning by “Bud” White, who fin-
anf^he game and also starred at the
!he y getting two hits for four times
5 driving in 3 runs. ^
® journeyed over to
,„,Mt it w„„M he an arti^hTw
nings of real v^r. v down to a
ly ^nings Of tli
.‘rrors. ^ filled
mys support^ vla^^fol; s
r^^itX'eVr
^JWilber a'd Rorwhitai-e.'^e‘1'
MO^
,;rmural Athletics
To^e^ganized
tli^s are under
io -'.’al athletics a organize in-
sa^epartments
' a'to hiirr> 1 have exnressed the
’ i,n enoush are interested
ue composed of teams from .
liwJrsSileTra^^^ and
e.-F~
0 tft us know whether Ti! ^
ta>a baseball or softbnif
, isague. As soon as th 1 f""
, \0 in, represpnfof mforma-
j^Hte called togethefi? ^^e teams
he ^ arrangements iol\LT
yoon. Each ® league to
1 have i denartment
,Vr t?ey
,e,« this faot' a? "■ ‘>"1
pal
ECHO
Health is the greatest of all
possessions; a pale cobbler
is better than a sick king.
PISGAH FOREST, N. C.
May, 1940 Number 4
MESSAGE FROM THE PRESIDENT
Since the last issue of ‘THE ECHO” went to press, I
travelled extensively through the Middle West and Pacific
Coast and inspected the acres of flax which are being culti
vated for us in California and Minnesota.
I know that all of you are interested and I, therefore,
am taking advantage of the coming issue of “THE ECHO’'
to write you something on this subject.
In the Imperial Valley of California, in the territory sur
rounding the City of El Centro, there are from sixty to eighty
thousand acres of flax w'hich are being harveste'd right at
this moment. The straw which will result from it will be
converted in our own mill in El Centro into usable fibre, and
you are all acquainted with the lovely light colored flax
which reaches us in car-loads practically every day from
the J:"acitic Coast.
As a result of this year’s crop, we expect to receive
4,000 tons of California flax.
It was a most marvelous sight to see miles and miles of
flax in bloom—beautiful blue flowers—of an even stand,
ready to be converted into the flax fibre we need in our cig
arette Paper manufacturing operations. I wish that more of
you could have seen this very impressive sight. It is most
gratifying that, due to this flax development on the Pacific
Coast, we have contributed largely to the economic welfare
of the flax growers in this district.
We are making preparations to enlarge our own plant
in El Centro—to double its present capacity—and expect to
have it in full operation by the month of August - 1940.
In Minnesota, the situation is somewhat different from
that in California. Due to the climatic conditions, the flax
was only sown near the end of April and it will be late in
August before the crop is ready to be harvested.
I expect to visit Minnesota again before the harvest to
inspect the progress of the crop there but, encouraged by the
outlet we have developed for the fibre, the acreage appears
to be increasing, year after year.
Also in Minnesota we have several plants at our disposal
where the straw is being gathered up by the farmers, brought
to our Stations and converted into Minnesota flax fibre, with
which all of you are familiar.
I was very much encouraged after my visit to these dis
tricts and feel assured that our source of supply for hax fibre
is guaranteed.
Arthur Loeb accompanied me on this trip.
* H= ♦
Upon my return from Minnesota, I made a trip through
the cigarette manufacturing center—Winston-Salem, Dur
ham and Richmond—and visited all the large cigarette pro
ducing plants where ECUSTA paper is consumed.
I am happy to say that our paper has been received with
open arms by all those v^ho are using it and, with a good
deal of tolerance, they have accepted our paper; and while,
by no means—as we' all know—have we reached the per
fection which we are striving to achieve, I am glad to tell you
that progress is being noticed in our qualities by all of our
customers.
I gave them the assurance that we will never rest in our
efforts to improve our quality and that all of us who are
working for Ecusta are fully aware of our responsibility and
will untiringly try to achieve perfection in each one of the
many characteristics of cigarette paper, all of which are
Icnown to you.
Bob Matthews accompanied me on this trip.
* * *
My friends in the CHAMPAGNE PAPER CORPORA
TION will be glad to hear that our customers who are buy
ing booklets from us also realize that we have made a good
deal of progress during the last few months and I promised
Continued on Page 3
LANDSCAPING WORK
UNDERWAY AT PLANT
Work is well under way on the ex
tensive landscaping project planned for
the grounds of Ecusta. Mr. Carter
Newman, Jr., landscape architect of
Greenville, S. C., originated the design
which will be followed.
Walkways have been built to all en
trances and grass has been sown on the
lawn of the office building and around
the gate house. Workmen are now en
gaged In grading the road shoulders
and leveling'the fields which will be
planted with a cover crop, followed by
grass next spring. The design will
follow the natural surroundings of the
plant by the use of native shrubs and
trees, which will be planted during the
fall and winter.
A maintenance force will be per
manently engaged in the up-keep and
beautification of the grounds.
Mr. R. R. Bolt, landscape architect,
has active supervision of the work. He
and his force of ten mon are rapidly
changing the complexion of the
grounds. Rough places have been
smoothed out and a good stand of grass
is now peeping up all around the main
office building. Mr. Bolt says he has
had a great deal of difficulty keeping
the improved areas ih good condition
clue to the fact that some employees
take near cuts across these areas,
thereby making i)aths and damaging the
young grass. All employees are urged
to cooperate in this program by using
the roads and walkways instead of cnit-
ting across the imnrovod plots. PL1:\SI]
STAY OFF Tirr] GRASS
New York Office Sends
Message To ‘‘Echo’’
The personnel of the New York of
fice sends us an Echo for this issue of
our paper. Although located hundreds
of miles away, this group of employees
is just as vital a part of our organiza
tion as if they were here at Pisgah
Forest. We welcome tlieir contribution
to the Echo and wan”t tliem to feel that
our little paper will eolio messages from
Rockefeller Center in New York just
as well as from the Davidson River
Valley.
Our thanks go to Mr. Walter V. l.an-
deck, who Is vice-president of the com
panies and in charge of the Now York
office, for sending us the message be
low:
“1 am just in receipt of the second
issue of “The Echo” which, as usual,
is enjoyable reading to all of us and
well presented. Wel)ster’s Oictionary
gives many definitions of the word
"echo”—among them perhaps the sini))-
lest is “to send back or rei)oat’’. There
fore, 1 want to send back a nies.sag(5
for your next issue of “Tiie Echo” on
behalf of the Now York office whicli,
as you know, represents all the activi
ties of Mr. Straus at Pisgah I-’orost.
Even though we are a,i)i)ro\-imatoly
800 or 000 miles distant, this office, iii
its modest way, helps to make the
wheels turn at Pisgah l'orost, not only
Continued on Pnge 4
Miss jusiine wnuams, womens
Recreation Director, will act in the
of librarian and will be on
P M M., until 5:00
iiiT K books. The books
wppif ® period of one
the reader re-
time, books may be re-
w K an adiiitional week,
we have in our files a request
ust so in the event that you do not
1 J^eading interests on our
Shelves We shou d appreciate your
suggestions for l.ature book orders.
Among the mariy famous authors
Contir’^' 00 Page 4
Ka'
W
--
-
no dep.
1 dep.
2 dep.
no dep. 1 dep. 2 dep
$ 750
$ 0.
$ 0.
$ 0.
$ 0.
$1000
$ 0.
$ 0.
$ 0.
$ 0.
800
3.
0.
0.
0.
1100
3.
0.
0.
0.
900
11.
0.
0.
0.
1200
6.
0.
0.
0.
1000
21.
0.
0.
0.
1300
9.
0.
0.
0.
1100
31.
0.
0.
0.
1400
12.
0.
0.
0.
1200
40.
0.
0.
0.
1500
15.
0.
0.
0.
1300
50.
0.
0.
0.
1600
18.
0.
0.
0. .
1400
59.
0.
0.
0.
1700
21.
0.
0.
0.
1500
69.
0.
0.
0.
1800
24.
0.
0.
0.
1600
79.
6.
0.
0.
2C00
30.
0.
0.
0.
2000
117.
42.
6.
0.
2500
45.
15.
9.
3.
2500
165.
90.
50.
12.
3000
60.
30.
24.
18.
3000
221.
138.
98.
58.
3500
75.
45.
39.
33.
3500
284.
186.
146.
106.
4000
90.
60.
54.
48.
Mr. A. J. Loeb, better known to
Ecustans as “Art” Loeb, recently
returned to Brevard. Mr. Loeb is
Vi:ce Pres, of the California Central
Fibre Corporation and has been lo
cated at El Centro, Calif., for the
past year. On Nov. 12, Mr. Loeb
was married to the former Miss
Kathleen Vachreau of Wausau,
Wis. The ceremony took place in
Chicago and their honeymoon was
spent in Florida. We extend our
very best wishes to the bride an*,
groom and hope that their stM-
here will be an extended one. ie.
-ole