March, 1947
THE ECHO
PAGE SEVEN
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Harvest Festival Will Be Held Sept 5th
Fine Paper Division Delivers Sales
Manuals And Kits To Distributors
■ •
PRIZES OF ALMOST
$1,000AWAITBEST
GARDENERS OF ’47
Classifications Announced
By Garden Committee;
Few Changes Are Made
The Harvest Festival, climax of
gardening program here, is
scheduled for Friday night, Sep
tember 5th in the Cafeteria, ac
cording to an announcement from
the Garden Committee after its
decent meeting. Over $500 in cash
and almost $400 in merchandise
will be given to those having the
“®st displays in the various clas
sifications.
Rules similar to those which
'*’6re used in the Festival last
will be in effect this year.
Mimeographed guides for exlaibit-
fresh fruits and vegetables,
canned goods, and flowers will be
available soon to those who would
“ke to have them.
. There have been a few changes
m the Festival this year. Fresh
fruits and Fresh Vegetables have
merged into one division.
Sweet potatoes have been added
^0 the Fresh Vegetable list and
turnips have been discontinued.
Peppers have been divided into
Sweet and Hot Classification.
In the Canned Fruits and Vege-
tables division, apple jam, mint
jam, and plum jam have been dis
continued while canned sweet po
tatoes and green tomato pickles
have been added.
Following aire the classifications:
Fresh Fruits And Vegetables
Apples, (any variety) plate of
^*ve; green beans, one plate; lima
“®ans, one plate; beets, bunch of
^*ve; cabbage, one head, trimmed
market; carrots, bunch of five;
tallest stalk; field corn, five
®ars; cucumbers (slicing) plate of
grapes (any variety), best
Plate; greens, one plate; okra,
P^ate of five; onions, plate of five;
P®ars (any variety), plate of five;
Potatoes, green mountain, plate of
Irish Cobbler potatoes, plate
five; Sequoia, plate of five;
Pumpkih, largest; pumpkin, best
specimen; rhubarb, five stalks;
®*luash, plate of five; sweet pota-
plate of five; tomatoes, red,
PJate of five; tomatoes, yellow,
Plate of five.
Canned Fruits And Vegetables
Division
Apples; apple butter; apple ci-
apple jelly; apple sauce, as-
Paragus; baby beets; bea^ns, lima;
■ jackberries; blackberry jam;
J®‘^kberry jelly; carrots; catsup:
iierries; chili sauce; corn, cream
corn, on the cob; corn,
j _ grain; grape jam; grape jel-
jgj Srape juice; huckleberries; mint
okra; onions; peaches; peach
eserves; peaches, pickled; pears;
preserves; peas, field; peas,
pickles, bread and butter;
Pi u green tomato;
bp mixed; plum jelly; rasp-
, ^ries; raspberry jelly; sauer-
soup mixture: squash;
5 ®'''t)erry preserves; string beans;
potatoes; tomato juice; to-
toes, whole; tomatoes (for
’^"Ps.etc.)
. Flowers
Ig .,^°rted cut flowers, best col-
i»rp asters; cosmos; dahlias,
Be varieties; dahlias, pompom
Kit Contains Samples Of All
Ecusta Fine Papers; Ads
In Trade Publications
After six months or more of
preparation, the Ecusta Fine Pa
per Division has distributed to its
merchants from coast to coast, a
Sales Manual and Sample Kit.
These are for the express use
of our distributors’ “Ecusta Sales
men,” and for the first time bring
them complete and up to date
story on all papers offered by the
Fine Paper Division.
Bound in an attractive heavy
blue cover, with pockets for sam
ples on the inside, the kit con
tains not only sample swatchbooks
of our Fine Writing, Air Mail and
Flax-opake Bible and Printing
Papers, but also Ecusta Silver
Wrapping Tissue, Makeready Tis
sue and various size envelopes
manufactured from Ecusta paper
by the Kellogg Envelope Division,
United States Envelope Company,
Springfield, Massachusetts.
The manual itself is saddle-
stitched to the cover, and is print
ed on our 40-pound Flax-opake
printing paper. In addition to its
attractive lay-out and aerial view
of the plant, the manual tells
briefly the story of flax, the Ecu
sta process of making fine paper
from flax, the advantages of flax
as a paper-making material; it
tells our distributors the advan
tages and characteristics of our
paper, as well as suggested uses
and markets for their distribution.
More important, however, are
the basic facts needed by our mer
chants as to grades, sizes, weights
and packing; namely, Ecusta mill
practice. By this it is meant that
a salesman can secure informa
tion on each of our papers, not
only as to number of reams per
carton or case, but bulking sche
dule, opacity rating, and basic
information as well, that will be
of help to him in writing his or
ders.
Department heads have each
been given one of these manuals,
and they are available for inspec
tion through them, as well as in
the library.
Ads In Trade Publications
Appearing in THE AMERICAN
PRINTER, INLAND PRINTER,
and PRIOTING are the Ecusta
trade testimonial series advertise
ments which have been planned
for 1947. Carrying out the theme
that “Important Messages Should
Look Important,” all testimonials
which are printed are from actual
users of Ecusta paper. The first of
this series of twelve was given to
Us by Dave Steel Company, In
corporated.
During the past year, in addi
tion to many printers, testimonials
from U. S. CAMERA’S advertis
ing director. Mutual Life Insur
ance Company’s supervisor of field
service. Standard Oil Company of
New Jersey, Swan Finch Oil Cor-
Doration, Wickwire Spencer Steel
Corporation, Philco International
Corporation, Pilot International
varieties; best geranium; gladioli;
marigolds; nasturtiums; petunias;
best potted plant (any sort); roses;
snapdragons; best sultana: zin
nias.
When A Man
Is Educated
When he can look out upon the
universe, now lucid and lovely,
now dark and terrible, with a
sense of his own littleness in the
great scheme of things, and yet
have faith and courage.
When he knows how to make
friends and keep them, and above
all when he can keep friends with
himself.
When he loves flowers, can
hunt the birds without a gun, and
feel the stir of a forgotten joy
in the laugh of a child.
When star-crowned trees and
the glint of sunlight on flowing
waters subdue him like the mem
ory of one much loved and long
dead.
When he can be happy alone,
and high-minded amid the meaner
drudgeries of life.
When he can look into a way
side puddle and see something
besides mud, and into the face of
the most forlorn mortal and see
something beyond sin.
When he knows how to live,
how to love, how to hope, how to
pray—glad to live, and not afraid
to die, in his hands a sword for
evil, a-nd in his heart a bit of
song.
—Author Unknown.
BORN IN APRIL?
Read This To See What Type
Person You Are
People born in April under the
sign of Aries are said to live more
mentally than physically, and they
get more out of study than do most
others. They are philosophical, hu
manitarian and make excellent re
searchers. They love to study the
mysteries of nature and are espe
cially fond of music, art, and lit
erature.
They are also quite independent
and often walk out of a situation if
they are told what to do or how
to do it.
If you were bom in April, your
fortune depends on your ability to
control your impatience and wait
until others catch up with your
’deas. Your outstanding virtues
are frankness and truthfulness. You
Day little aittention to minor irri
tations, and are inclined to be
cheerful. You are able to see
through problems to a logical con
clusion and do not waste time on
unneccesary affairs.
On the negative side, in your
desire to be helpful to others, you
may over-reach and try to impose
vour will on peonle. This can be
overcome by making suggestions to
others rather than giving orders.
Your traits and personality make
vou suited for certain jobs and
professions such as: artist, astron
omer, civil engineer, electrician,
mechanic, musician, ontician. psy
chologist. welfare worker, writer.
Corooration, Braniff International
Airways and McCormick-Arm-
sfrong Comnany all joined the
bandwaeon in testimonial letters
expressing satisfaction in the use
of our papers, ,
CHEMICAL GROUP
HOLDS MONTHLY
MEETING HERE
Over 100 Present For Sessicm
Of Western Carolinas
Division
The Western Carolinas Section
of the American Chemical Society
held its monthly meeting at the
cafeteria on Friday night, March
14, with more than 100 members
and visitors present. Approximate
ly 20 members of the group pres
ent were from our companies.
F. S. Best welcomed the group
to Ecusta and extended the best
wishes of Mr. Straus who is in Eu
rope.
After a delicious dinner served
by the cafeteria staff, a brief bus
iness session was held, with J. W.
Ivey of Moreland Chemical Com
pany of Spartanburg, presiding.
At the completion of the business,
Mr. Ivey presented H. P. Vannah
of our Research Department who
introduced the distinguished speak
er of the evening. Dr. Charles A.
Shull, for more than 20 years edi
tor of Plant Physiology Journal,
well-known scientific publication.
Dr. Shull’s talk, entitled “The
Modern Use of Chemistry in
Plant Physiology”, was primarily
of a technical nature, but it was
qlso interesting and informative to
the laymen present. Dr. Shull is
now making his home in Asheville.
Following Dr. Shull’s talk, the
Ecusta sextet and John Eversman,
violinist, entertained the group
with several selections. The Ecu
sta film, narrated by Mr. Evers
man, climaxed activities for the
evening.
Delegates were present from
lreenville. Spartanburg, Clemson
College, Asheville, and other points
'n the western Carolinas.
IT’S A Oinz. KID!!!
1. Name four states in the Union
which bedn with the letter W.
2. Is the canital of Kentucky:
Loui.sviiie. Lexineton or Frankfort.
3. Which has the ereater T>oo-
’ilation. New York State or Can
ada?
4. What American college had
*hp fraternitv?
5. Who nrpTiarpd the plan of the
"itv Washinptnn?
6. Who would hecomp Procidpnt
''f tho United .States if bo*h the
■Drps’flpnt and Vice-President
-Vioiilrl die?
7. Who was “Light-Horse Harry”
8. What is th« highest mountain
'n Nn’-tli Ampr'ca?
9. What is t^p can’tal of Mis-
'•nnri- Kancns THv. Jefferson City
TTnMrorcity Citv?
10. Wh'ch is thp Tno*to of the
TTr.jfofi ctatps- In Rod Trust or
7^ P1n*-’hiK TTniim?
11. Wbpn the movinr nicttire in-
-iiis+rv was young, where was its
19. IS tbp of
13. Thrpp of the seven wondprs
thp wrorM met the same fate.
W1ia+ was ff?
14. TVifi diomnnd is the birth-
s+o"p of whs*’ month?
1.'^. TTiP nnlonqisp jq a Polish
dance, desert, meat S9iice.
^Answers On Pago Fonrteen)