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Right: Cellophane packaging at Hearn’s guards
against soilage and pilferage of items, and in
creases sales in the jewelry department. Miss
Marilyn Dick, buyer, holds aloft cellophane-
wrapped costume jewelry, comparing it with the
typical open-box display of the same merchandise.
NEW YORK DEPARTMENT
STORE ADOPTS
OLIN CELLOPHANE
PACKAGING TECHNIQUE
^-
wear, slippers and jewelry. It is being added rap
idly to other departments.
The Hearn’s packaging method employs many
of the techniques developed by Olin Cellophane
several months ago at L. Bamberger & Co. of
Newark, N. J., where it now is in store-wide use.
(The Echo, May 1953).
Basis of the method is Olin Cellophane research
which proves that only seven widths of cellophane
bags accommodate every item in a department or
specialty store which belongs in cellophane.
Thus it is feasible to locate a bag-making ma-
CONTINUED . . .