Brevard College
The Clarion April 1, 2004
Community News:
Coffee Culture Permeates Brevard.
BjJg: staff writer
^ PiWp Place Market. It wasn’t until
In 1971 Starbuck’s coffee company opened its first shop giant is spread all over
1993 that the first east coast Starbucks opened in Washington ^ Amencans have for coffee is
world m a *m, foamy layer totaling 7,225 reuidlocauons. Th'untoab^^
only half of the question. The need for so many c ° eettine a Wal- Mart is inevitable. Life is
In a sleepy little mountain town in western or > provides. But who is responsible for
sustained by the variety, the bargains, and the jobs at e re grande, mocha to this part of the world?
introducing the amphetamine like buzz of a pipmg ° ° j'otVier run-of-the-mill brands of unexciting Joe.
Before there was espresso, there was only Maxwe ouse
How did people function? • grevard is a remote litde town, mcked into
Well, it seems that a luxury once had, becomes a bothersome blabbering of the great American
the mountains like the gold of Midas. Life is goo ere. f.,,,ants one movie theater, two hardware stores,
retail advertiser is simply not heard. There are just enoug ^ould be a great town to begin your rehab,
and five super markets. If you were a chromc over spender, this would g
There simply isn’t much temptation. cV,r>n; all within a mile radius? Do we have that
So why IS It that Brevard, of aU places, has six co There are surely more places
many caffeme addicts? Did Juan Valdez, the coffee king ^ ^ ranking: There is L and
to get a latte in Brevard than there are in most towns our orice on Tuesdays. There is the Essence o
L Bagel, where the beans are good and the espresso Mountain Bakery where the rumor is.. .they brew
Thyme for the more hometown, local feel. There is therms Quotations, a fresh and new shop
the better Java in town, once again no official ranking IS on every cup. Let’s not forget the
in the new HoUmgsworth building, where you get a quote p out of six
convenience of our own Java City with its most a ^ •
leaves the espresso machine at the something gallery ^ the mothership (Starbucks) is circling
Now this has not been confirmed, but there is a building any steam, so once
overhead with its blasters pointed right at Brevar . ow Brevard in only 33 years and not a momen
again.. .this is an unconfirmed rumor. Just tiiink of it, r to be a massive conglomerate
too soon, this would make number seven! Do we nee a ^ ,^bole lotta coffee, at least the loca owners ca
that will nudge out the little guys? While
its true at KFC without becoming a sandwich,
shots. Let’s face it, a chicken has a better c ® ^ coffee- loving town.
than a coffee bean has of not being smashed and brewe ^he beans could rest easier at night.
Here’s a thought... if Yoo-Hoo had traces of a stimulant, per p
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