THE Seahawk/April 19, 2DD1
Briefly... M.B.A. students at Rutgers University discuss economics of beer
— how they had surveyed 119 it to Yuenghng, which is brewed in Pottsville,
_ l_ „.l 1 I P‘l
iarth Day volunteers
needed
Volunteers are needed to help with the
Earth Day Fair this Saturday at Hugh MacRae
park. Volunteers will assist with various ac
tivities such as music and the ECO Kinds
Students interested in helping should meet
at the Spirit Rock in front of the University
Union at 9 a.m. Free posters and refresh-
.ments will be provided. For more informa-
’tion, contact John Andrew Petrequin at 962-
3877 or visit the leadership center in UU 212.
Chancellor’s student
hours
Chancellor Leutze will hold office hours
for students next Wednesday, April 25 from
3 p.m. until 4 p.m. His office is located in
Alderman Hall, room 110.
University Police Bike
Round Up
The 2001 Bicycle Round up will be con
ducted Saturday, May 12 through Tuesday
May 15. All bicycles, including those secured
to bike racks, will be collected and im
pounded. This service is conducted annually
to prevent larcenies and in preparation for the
fall semester. To prevent your lock from be
ing cut and/or your bike from being im
pounded and subsequently donated to a chari
table organization, contact the University
Police at 962-3184.
Board of Trustees to
meet
The regular quarterly meeting of the Board
of Trustees will take place Friday, April 20,
at 9 a.m. in the UNCW Executive Develop
ment Center at Landfall.
WHQR Radio to Feature
UNCW Guests
WHQR wiii feature university guests
throughout the month. The schedule includes
Nan Graham, English, at 8:30 a.m. April 23
and at 10 a.m. April 27; James Leutze and Jo
Ann Seiple at 7 a.m. April 23; Dick Veit and
Dan Noland, English, at 4 p.m. April 23; and
Dan Baden and Jeff Wright, CMS, 8:30
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SY jQiSEPH A. QA*v»BARDEI-La
CAMDEN, N.J.—Consider this formula:
Y 0.365 + 0.137X1+0.116 X2.
Chances are it does not make you think
about beer, but yesterday in a presentation at
Rutgers University-Camden, a group of
graduate students used it to discuss just that.
While most college students encounter
beer from the business end of a bottle, Bar
bara Bickart’s M.B.A. class has been taking
a look at the business of getting new beer
into a buyer’s hand.
Specifically, the students conducted a tar-
get-market study for Windhoek Lager, a beer
made in Namibia. Rutgers has been involved
in projects in the southern African nation for
the last decade.
Before a group of invited guests, includ
ing two beer distributors, five students in the
master’s of business administration program
presented their findings in the Octagon Room
at the school’s student center.
Who thought beer could be so dry?
With Renee DiCiano of Washington
Township, Gloucester County,
the students told how they had surveyed 119
Philadelphia-area people who had drunk im-
IjimeiLbeer iii'the last year. Tltftse who par-
nicrpttte*H»tfte i^fawey vrere a^ed ateiU their
beer-fconsiumption habits and their attitudes
about imported brews, among other things.
They learned that - at least in their mostly
under-30 survey group - Corona from
Mexico and Heineken from the Netherlands
were the favorite imports, and that Germany,
Ireland and the Netherlands had the best
brewing reputations.
More than two-thirds said they drank im
ported beer mainly for the taste. They said
most that imported beers were consumed in
bars and at parties.
The formula, by the way, measures the
likelihood that an individual will buy
Windhoek (Y), with XI how the person
scored a question on the uniqueness of im
ported beer and X2 the score for a question
on variety-seeking.
The students conducted the survey with
out sampling Windhoek until they took a test
taste when their work had ended.
“1 liked it,” said DiCiano, who described
herself as a Corona dri nker.
Jeffrey Hirschoff of Albany, N.Y., who
said he was not a big beer drinker, compared
John Lestari s, a student fnJm Gteece who
is used to quaffmg-German-style ljtew», dis-
agreed.
“It has a good taste, but 1 would say it is
better than Yuengling,” he said.
Dominic A. Origlio, president of Antonio
Origlio Inc. of Philadelphia, and Charles W.
Kramer, president of Kramer Beverage Co.
of Egg Harbor, Atlantic County, said the stu
dents’ findings about Corona and Heineken
were supported in the market.
However, they were disappointed that the
students were not able to conduct taste tests
of Windhoek in the marketplace.
“We’re always looking for opportunities,”
Origlio said.
Kramer said imported beers accounted for
about 10 percent of the sales in the Philadel
phia-South Jersey market, a figure slightly
above the national average but far behind the
30 percent share in the New York-North Jer
sey market.
Origlio said that dozens of imported beers
entered the market every month but that their
monthly sales “don’t equal one day of
Heineken.”
Township, Gloucester County, leading off, said he w^s not a mg occ. u.
ECO Club’s Earth Day features bootiis, bands
America Beautiful and the Great Outdoor 'S'
MEGAN D’BRIEN
Earth Day 2001 kicked off with the En
vironmental Concerns Organization’s (ECO)
annual awareness fair yesterday.
“Earth Day is just a tool for people who
are environmentally aware to get out the
word and try to spread their ideas,” ECO club
President Chris Register said. “Earth Day
every day is a cliche, but it’s true. Earth
Day is an educational tool and a celebration.
The club had area environmental groups
and environmentally-friendly businesses set
up display booths. Among them were People
Educating with an Active Commitment to
Equality (P.E.A.C.E.), Cape Fear River
Watch, the Discover Outdoor Center, Keep
Provision Company. The groups had peti
tions, pamphlets and promotional materials
available.
“It’s a good atmosphere and people seem
interested in what’s at the booths,” ECO Club
member Chessie Ferrell said
tival at Hugh McRae Park, setting up, work
ing in the booths and helping to take it down.
The celebration will be 10 a.m. to 7 p.m.
There will be over 40 environmental exhib
its on display, live music from regional
bands, healthy food, green gardening work-
^ I, -j uaiiu>, iicuiui^f ivfv/v., © c
:mber Chessie Farrell said^ ^j^s in the “Eco-Zone
The biggest project ECO Club undertwk P . f the Earthday Al-
for Earth Day was to collect material that |;ormore
Junior Kat Sparrow works the Fort
Fisher Aquarium’s booth at the
•aiVHu&l Earth Day Fair,
could have been recycled from trash cans all
over campus and put them in a wire basket
in the center of the commons. The basket
was covered with facts about recycling.
“Last year we had (the recyclables) in
bags in front of the library,” ECO Club Vice-
President Caroline Wicks said. “This year it
looks better and makes more of an impact. I
think the experience of going through the
trash shows you how much people don’t
think to recycle.”
Bands Sycamore Grove and Coco Jones
played in the commons as well. “It’s nice to
play outside and it’s a good cause,” sopho
more John Thorton said.
Register said the biggest challenge
Tryiii^ tVgSt groups to come out to the fair
since the Cape Fear River Watch’s big Earth
Day celebration is this Saturday. “A lot of
people couldn’t expand the energy in one
week,” he said.
Next year, he said, he would like to see
the ECO Club’s Earth Day Fair happen at a
time that wouldn’t conflict as much with the
larger fair, perhaps a week befori- the fair.
The ECO Club will work witH the Lead-
liance at Cape Fear River Watch, Inc. at 762-
5606. To volunteer through the Leadership
Center, call 962-3877, or stop by the office
atUU212.
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