November 12,1987
The lance
page 7
100% for St, Andrews -
The Inside Story
i
It’s never been tried before.
Sometimes it pays to go
against custom and try something
entirely new. That’s what St. An
drews Presbyterian College profes
sor Jack Ferren likes to do; that’s
what he did when he invited the
college’s students to participate in
the campus fund raising campaign
for the annual fund.
Not only did he want help in
getting the contributors, but to do
the contributing. He said that stu
dents have the most to gain in the
college’s fundraising efforts.
“In 20 years, St. Andrews
will merely be a pleasant memory
for most of the faculty, but these
students will be at the height of
their careers and a flourishing St.
Andrews will be a significant factor
in their lives,” Ferren said.
Ferren, who is co-chairman
of the campus campaign of the an
nual fund drive at St. Andrews,
convinced his marketing classes to
help market the “100% for St. An
drews” theme.
“Our emphasis is on in
volvement, an affirmation of sup
port by all the campus community,”
said Dan Mohn, St. Andrews direc
tor of development. “The unani
mous response of our resident stu
dents was, as far as we can deter
mine, unique among colleges any
where in America. “And
the endorsement by students sent
a powerful message to our faculty
and staff. The enthusiasm it has gen
erated is amazing.”
The 100 percent campaign
got participation from 88 percent of
the college’s faculty and staff and
100 percent of the over 700
residential students of the college.
The campus campaign
raised over $21,000; over $7,000
going toward scholarship funds.
Ferren explained that his marketing
classes took on the project of the
“100% for St. Andrews” after they
continued on page 6
Introduction to Business
RESOILTIQN
Whereas, the studcnu, faculiy and staff of
S( Andrews J’TOsbyierian CoUqjc have
curoplcicti the 1987 Can>pus CampatKn
based \ipon the lhem€ of “H)0% TOR ST,
A.NDRIiWS", and Whereas, in response to
that ihetne_88% of the faculty and staff
paiticipateJ in the Caitipaign, establishing a
record level of support , and Whereas, in
their first year of participation in the Cam-
pms Campaign 100% of the resident stn-
dOTts affintied their intfajt to contribute to
the; Campaign, therefore.
Be It resolved that the Board of Trtisteos of
Stf Andrews.l’resbyterian CoUcge does
commend, the entire student bxly, faculty
and staff for their loyalty and commitmeai
to tlit.fiiturc of the CollegC;: :;
Furlher, that the Board expresses its deep
gratitude lo the student and employee vol
unteers whose outstanding effwts made this
achievement possiMe^ and
Furlher
that the Board takes special note of die sup-
pon of the members of the Physical Plant
staff and the student rosicieiits of Highland
Hall and Freedcmi Village, as well as that
of all students and employee units wtiich
achieved IOC'S participation.
Be a furiher resolved, that the Board of
Trustees of St, Andrews Presbyierian Col
lege joins with the rest of the campus com
munity in reaffirmmg its commitment to be
100% FOR ST ANDREWS".
The Advertising Class
$7,077.62
Campaign Results
Gifts for Faculty Endowed Scholarship
Unrestricted/other gifts — $13,373.38
Student gifts — $703
Total —$21,154
Participation
Total faculty and staff participation —-167
Total Student participation — 703