The Compass
Thiirsday, April 18, 2002
7
Sports J)
YAHOO SPORTS PROVIDES SPORTS FANS WITH THE “INSIDE TRACK”
SUNNYVALE, Calif.—(BUSINESS
WIRE via COLLEGIATE
PRESSWIRE)—Yahoo! Sports Aligns
with Thelnsiders.com to Syndicate and
Promote In-Depth College Athletic and
Recruiting Content Top Network of
College Sports Web Sites Providing
Sports Fans, Alumni and Athletic Re
cruiters With the Inside Track on Big
Name Schools and Top Recruits
Yahoo! Inc. (NasdaqiYAHOO), a
leading global Internet communications,
commerce and media company, an
nounced an agreement with
Thelnsiders.com (http;//
www.theinsiders.com), a network of
more than 100 college, professional and
high school athletic Web site affiliates.
Through the agreement, Yahoo! Sports
(http://sports.yahoo.com) and
Thelnsiders.com are promoting, market
ing and syndicating free and subscrip
tion-based behind-the-scenes sports
news about top-name schools, such as
Miami, North Carolina and Washington,
as well as information on sought-after
high school and junior college recruits,
and the universities these athletes visit
or plan to attend.
Staffed by hundreds of editors and
publishers dedicated to covering top
schoolsacross the country, as well as
the NFL and high school sports,
Thelnsiders.co network of Web sites
provides year-round! timely, in-depth
news for sports fanatics, alumni,
coaches and recruiters. Consumers can
locate daily Thelnsiders.com news,
updates and community connections
from the college team pages on Yahoo!
Sports, through search results on the
Yahoo! directory, and on team-specific
message boards, auctions and stores.
In addition to free content, Yahoo!
Sports fans will have access to a selec
tion of subscription packages offered by
Thelnsiders.com, ranging from $5.95
per month to $119.90 per year. Each
provides varied levels of benefits and
access to school and team-specific
“clubs,” as well as up-to-date recruiting
news and databases.
“This relationship with The
lnsiders.com enables Yahoo! Sports to
provide deeper content to hard-core and
passionate sports fans looking for the-
story-behind-the-story about their
favorite college or university, especially
with the college basketball tournaments
approaching,” said Brian Grey, director,
Yahoo! Sports. “We feel The lnsiders.com
provides a superior product that comple
ments our booming college information
section. This relationship also contributes
to the overarching strategy of providing
compelling for-pay content to Yahoo!’s
global audience of 219 million unique
monthly visitors.”
‘There is no partner who can
provide the reach, tools and marketing
platform to promote and enhance our
subscription services like Yahoo! Sports,”
said Jim Heckman, founder and chief
executive officer, Thelnsiders.com. “This
Yahoo! Sports relationship increases our
reach as much as six times to hard core
sports fans that our affiliate publishers
otherwise would be unable to touch.
While we expect this to be profitable for
both Thelnsiders.com and Yahoo!, the big
winners are the sports fans and publish
ers.”
About Yahoo!
Yahoo! Inc. is a leading global
Internet communications, commerce and
media company that offers a comprehen
sive branded network of services to
more than 219 million individuals each
month worldwide. As the first online
navigational guide to the Web,
www.yahoo.com is the leading guide in
terms of traffic, advertising, household
and business user reach. Yahoo! is the
No. 1 Internet brand globally and
reaches the largest audience worldwide.
Through Yahoo! Enterprise Solutions,
the company also provides online
business and enterprise services de
signed to enhance the productivity and
Web presence of Yahoo!’s clients. The
company's global Web network includes
24 World properties. Headquartered in
Sunnyvale, Calif., Yahoo! has offices in
Europe, Asia, Latin America, Australia,
Canada and the United States.
Source: Yahoo! Inc.
Contact:
Dean Jutilla
Yahoo! Inc.
408/349-5338
djutilla@yahoo-inc.com
CONGRATULATIONS! 1
TO ECSU’S
FIRST WOMEN’S
TENNIS TEAM.
YOU HAVE DONE
AN OUTSTAND
ING JOB, THUS
FAR. KEEP US
THE GOOD
WORK!!
The women’s temiis team (standing-LaTasha Copeland, Clorrisa
Purvis, Kim Bond, Robin Reese, Glovette Shannon. Kneeling-Sharita
Saunders, AHsha Smith, and Monet Basnight)
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