Winston-Salem State University Student … /
Nov. 13, 1975, edition 1 /
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black and blue
see eye to eye?
In Rochester, New York, it’s been happening foryears.
The youth is a member of TOPs. Teens on Patrol.
A group of boys and girls from the inner city who
work with police each summer to help keep city rec
reation areas safe and orderly.
TOPs was conceived by Eastman Kodak Com
pany and Rochester Jobs, Inc. in 1967. It has brought
about a greater understanding and mutual respect
between police and young people from the surround
TOPs don't have the power to make arrests, but
they learn about police by working with them. Wear
ing special jackets and T-shirts, they ride in squad
cars. Walk the beat. Monitor calls at the station. Su
pervise kids at pools and playgrounds. For which
they're paid a salary.
Police come into the neighborhood as partici
pants, not observers. When they get to know the
people they’re sworn to protect, they learn how their
interests can be better served.
Why does Kodak provide financial support to
TOPs? Because helping the people of Rochester
communicate with one another helps build a better
community in which the company can operate and
grow. In short, it’s good business. And we’re in busi
ness to make a profit. But it’s also good for society.
The same society our business depends on.
If a company that makes pictures can't help peo
ple see more clearly, who can?
More than a business.
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