The News Argus - Page 12
Promotions and Programming:
Major Keys in WSNC Success
BY KIMBERLY TERRY
Staff Writer
Promotions, Programming, Public
Service Announcements (PSA’s),
Production, News and Music are important
aspects at any radio station. At Winston-
Salem State University’s WSNC-FM 90,5,
promotions have played a major role in the
station’s success.
According to the station’s Program
Director Steven “Stu” Robinson,
promotions are “great exposure not only
for the station but for the university.”
Promotions are when a station gives
away free cds, vinyls (records), cassette
tapes, video cassettes and posters to the
1 teners. When a station holds a
{, imotion it is a way to give something
b ck to the community and the listening
ai dience.
“I think promotions are great and very
good experience for the students,”
commented Jo Daniels II, the Department
of Mass Communications^en^ineCTj^^^^^^
“It’s another outlet to train students in
radio broadcasting. Promotions account
for 50 percent of a station’s image,” said
Joe Watson, WSNC-FM’s operations
manager.
The station’s first campus promotion
this semester involved the Def Jam
promotion. Def Jam’s Source Van cam to
WSSU’s campus to promote the Source
Magazine. As students exited Kennedy
Dining Hall, members of the station’s staff
gave away magazines, posters, cassette
tapes and compact discs (CDs).
WSNC-FM’s staff is also trying to
promote the station’s name and new
programming format. One way the station
gives back to the community is by
participating in live audio shots that are
broadcasted over the air. This semester
the station participated in Fiesta 93
sponsored by the Hispanic League of the
Piedmont Triad and made a special
appearance at a program for children who
had written winning essays in a contest
sponsored by the William C. Sims
Recreation Center located in Happy Hills
Garden. Angela Anderson, Miss WSNC-
FM 1993; and Kia Johnson, WSNC-FM’s
assistant program director, interviewed
some of the winners. The interviews were
aired the following day on WSNC.
Later during the same month, the
station gave away candy treat Halloween
Bags on October 31, to children from
surrounding neighborhoods. Planters-
Lifesavers provided sweet treats for the
bags. Each bag also contained a surprise
gift such as a cassette tape, video cassettes
ora CD.
“Up and Coming” music personalities
have also helped the station in its music
and programming areas. Last month.
Mint Condition visited the station. They
cut promotion tapes, signed autographs,
held a two-hour seminar and performed a
free concert for WSSU students and
Winston-Salem residents. During
Homecoming 1993, the music group.
Intro was one of the featured groups at the
Homecoming Show.
Martin Luther King Jr.
Banner Contest
to be held
January 13
in the
Student Union Ballroom
CASH PRIZES
will be awarded
to First and
Second place
winners
for nnore
information see
Mrs. Eiaine Brown
in the
Office of
Student Activities.
Darrin's
Poetry Corner
“I shall not want”
"Inside Out!”
When you look in the mirror you
see and image that portrays the
flesh. An image that you’ve come to
except as the real you.
But lookdeeper beyond the clothes.
Beyond what other people expect of you.
Seek out your true identity
and take hold of your true
image and then turn your self.
Inside Out!
“Circles of Nothing”
Circles of nothing come from
near and far. Though the origin
is unknown. Circles of nothing can
destroy homes.
We fuss and we fight to be moral and right.
But tiie thing we hear, make us that more
uptight we try to be moral until the end.
Just then a friend says lend me your ear.
To someone’s misfortune I take in
this myth only helps circles of nothing
move further along.
I shall not want for my God provides!
I shall not want for a friend
for my God is my Friend!
I shall not want to be loved
For I know my God loves me!
I shall not want to be afraid
Because my God is my protector!
I shall not fear death
For my God gives eternal Life!
And who.soever acccepts my God
Shall Not Want!
“All of me”
All of me is the Heart of me
No one person can control me
unless I choose to be controlled
but if I love some one all of me
I shall give.
I shall give that which
I hold dear which is the heart
soul and mind of me. Which is
all of me. Don’t take this gift
for granted for it’s the core
that holds me to thee!
So 10 you I say take all of me.
by Darrin Glenn
Have A Merry Christmas
and a Safe Holiday