CHOWAN TODAY
VOLUME 1 Number 1 December, 1989 A Newsmagazine for Alumni, Parents and Friends
^One of largest cash gifts* ever received
School of Graphic Communications to be named to honor Krueger
There were happy moments and smiling faces as W. A. Krueger, seated, a
pioneer in the printing industry, presents the check to Dr. Bruce E.
Whitalcer, left, with President Jerry F. Jackson and E. Vint Tllson, director
of development, looking on proudly.
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Chowan College has received a major
gift from William A. Krueger of Ft.
Lauderdale, Fla., which will endow the
School of Graphic Communications.
In announcing the donation, President
Jerry F. Jackson said he will recommend
to the Board of Trustees the naming of
the W. A. Krueger School of Graphic
Communications in honor of the donor,
who headed one of the nation’s largest
printing companies before his retirement
in 1970. He said the gift is one of the
largest cash gifts in the history of the
college.
Dr. Jackson said Krueger had
previously established the William A.
Krueger Scholarship with a $25,000 gift
to aid students of the School.
Gratitude Expressed
“We are deeply grateful to Mr.
Krueger for his gift to Chowan and its
School of Graphic Communications,”
said Dr. Jackson. “Through his generous
donation, hundreds of students studying
printing technology and photography
will be helped now and far into the
future.
“The School is recognized as one of the
finest in the country. The major gift for
endowment will enable the School to
purchase the latest equipment to keep
abreast of current trends in printing and
photography, and provide scholarship
assistance to worthy students,” Jackson
stated.
He thanked President-emeritus Bruce
E. Whitaker for his important role in
introducing Krueger to the work and
mission of the School of Graphic
Communcations. “Dr. Whitaker has
corresponded with Mr. Krueger and
visited him in his Florida home. This
culminated in a recent two-day visit of
Mr. Krueger to the campus and tour of
the facilities of the School. He made his
financial commitment before leaving for
home.”
Jackson said that Mr. Kreuger’s
identification with the purposes and
operation of the School and his close
bond with Dr. Whitaker was largely
responsible for his decision to support
the School with a major gift. Since his
retirement. Dr. Whitaker has been
assisting the college in fund-raising
efforts.
“Invested in Youth ”
Herman Gatewood, the School’s
chairman, reflected on his delight upon
the receipt of the gift in support of the
Graphic Communications program.
“Mr. Krueger’s colleagues and friends in
the printing industry will be pleased to
know he has invested in youth through
the program at Chowan College by
means of a major endowment gift.”
William A. Krueger started his
printing company in 1934 with a $7,000
investment. He established the company
in a small rented space “about the size of
a phone booth,” according to his wife,
Mrs. Evelyn J. Krueger. Krueger soon
embarked on an ambitious plan to
enlarge his company and expand his
scope of printing. A month after the
company’s founding, he purchased
Standard Printing Company. Within the
next several years, he bought two other
printing companies. Under his dynamic
leadership, and with the assistance of two
associates, Harry Quadracci and Bob
Klaus, Krueger began to revolutionize
the printing industry.
His expansion program was especially
daring since his company’s early
operation came during the depression
years.
He constructed more plants, adding
machines and employees, and increasing
service to customers.
Pioneer in Printing
Krueger pioneered in color printing.
His company was one of the first to own a
four-color press. In 1946, the company
started its “Micro Color” division,
headed by Joe Krainz. In 1950, the
company won the contract to print
ARIZONA HIGHWAYS, which gained
a reputation of being one of the most
beautiful color magazines in the west,
according to Mrs. Krueger. She served as
secretary for Krueger early in his career
before their marriage and worked for
years with the company in different
capacities.
The company’s excellent job of
printing ARIZONA HIGHWAYS
opened the door to other opportunities
and attracted jobs from all over the
nation. In 1956, Krueger heeded his own
advice to “go east,” and opened a small
office in New York City. From this
foothold, he began to persistently sell the
virtues of his company in a city that was
saturated with established printing
companies. He pounded the pavement,
visiting potential customers with the
5ee KRUEGER, Page/5