Nov. 3» 1969 The N. C. Essay Page 2 'Tive. Like so many of rock's best groups (Byrds, Moby Grape, Young bloods, the late Buffalo Springfield), the British Kinks make excellent music, yet fail to attract a large listenership. Although they have not had a bona fide "hit" single (the curse of rock music) since early 1967, this group quietly turns out great music, with much less fanfare than those more pretensious, less imag inative groups to which we so often; pay heed. Their last two LP's, Some thing Else and The Kinks Are The Village Green Preservation Sooiety^ were just dandy products, as fine as rock music can hope to be. Yet, despite their continued excellence, the Kinks have been forced into the undeserved role of second-raters with most rock freaks. Perhaps part of the problem rests in the inability of American audiences to appreciate the Kinks* - particularly Ray Davies' - very Brit ish approach to rock. Most of Davies* e'$ Shop 422 W. 4th — Phone 723-4028 9:30 A.M. ‘til 1:30 (FrI. 'HI 9 P.M.) Greeting Cards, Stationery, and Party Accessories Incense, Sealing Wax, and Candles "Peanuts" Department Visit us soon. by MIKE- FERGUSON songs are stunning portrayals of British life or caustic satires of establishment rule and class system. And as such, Davies depicts the core of British life with as■ much succ«ss as any John Osborne play to date. But like another British group, the Who, the Kinks have suffer ed for their peculiar brand of chauv; vinism. In case you don*t remember, the Kinks first happened in this country shortly after the first Beatle splash down. They were one of many British groups during that period, but there was something about the rage contained In "You Really Got Me" and "All Day and All Night" that made one turn up the car radio, something Herman*s Hermits rarely accomplished. Al though the Kinks iBter toned down their rave-ups and turned to more subtle, folk-like exercises, Davies continued to turn out classic songs, such as "Tired Of Waiting," "A Well Respected Man," "Sunny Afternoon," and the gently sad "Waterloo Sunset," one of rock*s monumental single pieces of music. Kinks' albums have been gems also, but alas, largely unheard. Today, most fans remember the Kinks as an early British group who did, ah, what's the name of that song. . .? But I think we've got you now. The Kinks are back (with a new drum mer, John Dalton) and offer us a fine new album, Arthur (or^ The Beoline and Fall of the British Empire). Originally written as a theme for a television special of the same name, Arthur’s basic theme concerns the rejection of middle-class values by the current generation of young Brit ans . (Cont. on page (o ) Tony Senter- Editor Mike Ferguson Tom Cavano Ruth Rendleman Gwen Spear Sandra Williams Kathleen Fitzgerald David Wood Sam Barcelona Valerie Parker - Typist Anthony Fragola - Advisor —n MEN’S SHOP Cord Clyde McGregor makes simple arithmetic of keeping you warm. First, they take plush cotton cordu roy, collar and h'ne it with Orion® acrylic pile. Next, they go all the way—to a three quarter length. Then they add slant pockets and leather buttons. The grand total is a whale of a corduroy coat for winter comfort The Cord Clyde. $40 BAWKAMERICAHa CRANES 449 N. TRADE Friday 'til 9 p.m.

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