Newspapers / Sew It Seams (High … / Sept. 1, 1952, edition 1 / Page 2
Part of Sew It Seams (High Point, N.C.) / About this page
This page has errors
The date, title, or page description is wrong
This page has harmful content
This page contains sensitive or offensive material
Page Two SEW IT SEAMS SEPTEMBER ISSUE SEW IT SEAMS I’ublished Monthly by ANVIL BRAND INCORPORATED High Point, N. C. HESS THOMPSON, Editor PRESIDENT’S MESSAGE — (Continued from Page One) intensified our advertising in sev eral of the most widely distributed farm journals. In early 1152 our Anvil Brand advertising car began operation, and by year’s end we will have visited all of the terri tories we cover. More attractive advertising materials suited to store and window displays are now available to our customers. So we see that our job here at the factory is being backed 100% by our sales organization and expanded adver tising program. Whatever our individual job, it is vitally important to see to it that the basic principles on which our company was built and has prospered are maintained and im proved. The 100% job we do today is our assurance of increasing con sumer acceptance for Anvil Brand —our GUARANTEE of growth and SECURITY during the coming years. West best wishes to all — Dwight Craun Democracy isn’t just something to try out — but something to live for. You can die foi- your country only once — but you can LIVE for it daily. The impression we make on our children goes deeper than our in structions. (Continued from Page One) to serve such an appreciative com pany these many years.” (Signed) Mrs. Polly Melton. Charlie Simpson confided that never in his life befoi’e had anyone given him such a nice gift, and that he was extremely proud of it. Practically everyone had some thing to say about the surprise ele ment of the gifts. Although they had been asked to be present, most of the recipients of watches said they expected only to be commend ed for their long service. The watches, they said, were a com plete and a verp pleasant surprise. Three Books Added To Library Three new books have been add ed to the Anvil Brand Library which is open to all employees. “Sizing Up People” is, according to Reitzel Morgan, a new book by Donald A. Laird, Sc.D. and Eleanor C. Laird of 270 pages with 46 il lustrations. It is a very helpful book, says Reitzel, with concrete suggestions. “The Art of Conversation” by Milton Wright, Reitzel describes as a book which “gives a practical treatment to its subject. It points out how to start a conversation, how to keep it going, how to direct it the way you want it to go, how to make precisely the impression you want to make and get exactly the result you want.” The third book, “Hunian Rela tions in Industry” by B. Gardner and David Moore was used as a textbook at the Institute of Human Relations which Aline Carter and Ossie Wright attended in Chapel Hill. They describe it as “excellent.” THE PHONE The phone is meant to be a means Of quick communication To expedite important news And urgent information. And everywhere it also serves To say a fond hello To relatives and loving friends And anyone we know. In either case our use of it Should be succinct and sparing, Especially when on a line That other folks are sharing. —James J. Metcalf. Sewing Up Sales by Hugh Webster i Many of you may not realize that Anvil Brand goods are now being sold to the retail trade through 27 regular Anvil Brand salesmen in 21 states in our Union. The population of these 21 states is 84,387,582 according to the last census or approximately 60% of the total population of our country. From time to time small quan tities of Anvil Brand goods are shipped into several of the New England states, Texas, Missouri, and California. This is real cover age and we are mighty proud of the high quality of Anvil Brand work and play clothes built so well they are able to satisfy the needs of such varied groups of cus tomers. Many times we get requests to produce a garment to fill a local demand. Sometimes this garment appears to have features that might catch on in all of our sales men’s territories. Such requests are appreciated and given every consideration but there are limits to the special types of garments which can be run through our units. Simplification of design of our many lot numbers is our goal but the demands and style require ments of the trade must be met. On such points we must bow to the whims of our customers for an improperly styled and produced •¥> ► BROTHER AND SISTER — This brother and sister are the children of Irene Boles of the pants department. At left is Louis David, nine years old, and at right Judy Ann, five months old. garment is of no value. Every garment we develop must be considered from the angle of production facilities, costs, and from the view point of the retailer and ultimate consumer. It is of no value unless it can be readily sold by the retailer and will create reorders. Sales in our new fall goods and staple lot numbers are gratifying and better than for the same sell ing period last year. All indications point to a big fall and winter sell ing season and we hope nothing unpredictaible occurs to mar our expectations. Shell Edge Tape Now Advertises Anvil Brand Anvil Brand has come up with a new advertising aid. All sales men have been supplied with a dis penser and rolls of adhesive tape, designed to go on shelf edges, and bearing the legend “For Comfort and Long Wear Anvil Branl is “Hard to Beat”.” The surface of the tape is slick and shiny, which means that it will not become soiled, and it is attractively designed in yellow and •lark blue. While made especially for shelf edges (it is three-fourths of an inch wide), the tape can be applied to display case fronts, on entrance doors, stairways, or around posts. It sticks to wood, glass, metal, or any surface. In urging salesmen to make use of this and other advertising aids made available by the company. Sales Director Hugh Webster asked: “Of all the products you might think about, do you know of ' ANY which are the leading sellers in their field which are UN-adver tised? Probably you will find that in every field you examine, the “top dog” for popularity and sales is an advertised product. Almost without exception you’ll find that the runners-up are also well advertised.” A hot temper often comes from a cold heart.
Sew It Seams (High Point, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
Sept. 1, 1952, edition 1
2
Click "Submit" to request a review of this page. NCDHC staff will check .
0 / 75