Volume VII
(Registered with U. S. Patent Office)
HIGH POINT, NORTH CAROLINA, DECEMBER, 1952
No. 1
MESSAGE
EROM THE
PRESIDENT
TO MY FELLOW WORKERS:
Higli in the Colorado mountains
is a resort for hunters and those
who like mountain sports. Cabins
cluster around a main building.
And in each is an ax and a sign:
“Cut your own firewood. It will
warm you twice.”
In effect it says, work for what
ever you want, and gain the joy
of accomplishment. In addition you
have the comfort and satisfaction
and peace of mind that comes from
possessing what you have earned.
The word “peace” and the
phrase “peace of mind” describe
a condition which I’m afraid many
persons don’t consider as deeply
as they might. I think of it es
pecially now because in Christmas
hymn, in sermon and in public ad
dress, we hear repeatedly of the
“Prince of Peace.” He was so-
called, as you know, because He
personified kindness, generosity,
forgiveness, tolerance, friendship,
and all those virtues which bring
people together in understanding
and co-operation.
Wherever He walked, whenever
He talked to people. He brought
to all a new and welcome faith in
the future and peace of mind. His
was the doctrine that people at
peace with themselves are at peace
with each other.
That just about summarizes the
Christmas Spirit, doesn’t it? And
it comes with special emphasis in
(his holiday period.
Many times other than Christ
mas I have felt a deep, personal
gratification because that Christ
mas Spirit—the spirit of peace and
understanding—seems so preval
ent throughout the Anvil Brand
organization. It means much when
a group of hundreds of different
personalities can live and work in
harmony and unity of purpose.
Of course we live and work in
(he faith that our accomplishments
(Continued on Page Two)
HIGH SALES ARE PREDICTED
“ i E a c c
on ■
1
I .y rUMLi
Chrislmas Parlies Planned Tuesday
Christmas party amang'ements
are practically complete with
most departments aiul offices
planning dinners, trees, and an ex
change of gifts on Tuesday, the
day the plants will close for the
holiday.s. Work will be resumed on
the following Monday morning.
Perhaps because everyone has
been so busy this month, the
Christmas spirit was a little late
in ariiving at Anvil Brand, but
there seems to be no lack of it
this past week.
Two exceptions to the Tuesday
date for parties are the sales divi
sion, which is staging a turkey
dinner party at the home of Mo
selle Boyles on Madison Avenue
Monday night, and the Hudson Di
vision office which held its Christ
mas party last night at the home
of Martha Belle Grimes, at 51G
Cable Street.
Several of the departments are
going to have caterers serve their
dinners, including the utility, over
all, and cutting. Names have been
drawn in each department and
everyone will bring and receive at
least one gift at the parties. In the
utility department, the following
will serve as the Christmas com
mittee in charge of arrangements:
Julie Jones, Ruth Johnson, and
(Continued on Page Seven)
Saturday Evening
Posl Will Carry
52 of Our Ads
Continued high sales for at least
the first half of next year were
predicted by President R. C. Kirch-
ofer at the meeting of our sales
men here Monday and Tuesday
when it was also announced that
beginning this week Anvil Brand
will start to advertiseing on a na
tional scale through the columns
of The Saturday Evening Post.
Hugh M. Webster, Jr., director
of sales, presided at Monday’s lun
cheon session which was devoted
to the advertising program. Kirch-
ofer pointed out that the decision
to begin national advertising “in
a modest way” was part of our
long range advertising program,
all of which has one aim — to help
our merchants sell more Anvil
Brand goods.
W. E. Hoover, of the Curtis Pub
lishing Company, spoke and ex
hibited a film showing the char
acter and appeal of the Post for
its readers. Beginning with this
week’s issue, the Post will carry
I an Anvil Brand each week for the
next year.
Prospects for good business dur
ing the next six months were
voiced by both Kirchofer when he
welcomed the salesmen to High
Point on behalf of all of our High
Point production workers, and by
Floyd D. Mehan, who six)ke Tues
day morning on “Markets and
What’s Ahead.”
Kirchofer extended a special
welcome to the salesmen who have
joined our organization during the
past year. Most good salesmen, he
observed, gravitate to\vard good
businesses. Some of the (luestions
they ask themselves before joining
a company are: Am I glad or
proud to represent this company?
Is there a continuing demand for
its goods? Can I build modest ac
counts into larger ones? Can I
learn, improve myself mentally
and economically? Has the com
pany built for itself a pattern of
success that I may fit myself
(Continued on Page Two)