(Registered with U. S. Patent Office)
Volume VII
HIGH POINT, NORTH CAROLINA, MAY, 1953
No. 6
MESSAGE
EROM THE
PRESIDENT
My column this month is limited
to certain news developments
which I am sure will be of interest
to all of you. The following an
nouncement was placed on the bul
letin board on May 7:
To All Anvil Brand Employees:
It gives me great pleasure to
be able to officially announce that
Anvil Brand has acquired the capi
tal stock of Sherrod Shirt Com-
^ pany. This is a pre-publication no
tice and may 1 suggest that you
read the nevi^s release in this after
noon’s issue of The High Point
Enterprise.
There is a small plant at Inde
pendence, Virginia, which manu
factures work pants, in addition
to the High Point facilities.
The Sherrod Shirt Company will
help supply some of Anvil Brand’s
needs and we in turn will be able
to furnish some Tractor Brand
production. According to our pres
ent plans, shirts and pants will
continue to be made at the White
Division.
Anvil Brand will furnish certain
management services to the Sher
rod Company which will continue
to be operated separate and apart
from Anvil Brand.
This announcement represents
another step forward in our long
range plans to make an ever, in
creasing supply of Anvil Brand
garments available as fast as the
demand can be created and to pro
vide you with the utmost job se-
t.c-urity possible.
With the additional pi'oduction
facilities we now have, it becomes
even more important for you to
build into every garment the qual
ity that will enable our Sales Or
ganization to offer, sell and keep
sold, hundreds of new Anvil Brand
dealers.
My confidence in you assures
me that you are able to meet this
challenge and that you can help
(Continued on Page Two)
NEW NUMBERS — Here are three new numbers, modeled by mem
bers of the sale.s division, which Anvil Brand is offering for the first
time this season. At left is Martha Lou Smith, wearing a pair of
bright red matadors, topped by a red plaid Tom Long sports shirt.
The matadors are copied from the pants worn by bullfighters. They
fit snugly around the hips, flare between the hips and the knee,
and then fit snugly around the leg just below the knee, the bottom
being trimmed with three buttons. They are very popular with the
teen-age group, and look best on a young or thin-wiry figure. In
center is Nancy Wade, garbed in a pair of pedal pushers, made of
double-feature cloth, which have proven so popular this season that
our .supply already is practically exhausted. The pair Nancy is wear
ing, is a soft green on the outside, with the phiid underside turned
up to make a cuff and pocket trim. With it she is wearing a solid
color combed leno shirt in a paler shade of green. The shirt also
is a Tom Long number. At right is Ike Craun, dressed in a pair of
men’s walking shorts, also offered for the first time this season.
Of faded blue denim, the shorts have an elastic, boxer-type waist
band. With it he is wearing a white and grey plisse sport shirt with
a navy blue palm tree design, this being another Tom Long number.
The matadors, pedal pushers, and walking shorts all have been very
well received this year. Matadors are the big news in feminine
sportswear, and pedal pushers have enjoyed a growink popularity.
HOLIDAY AND VACATION
All plants will be closed Mon
day, June 1, so that the annual
inventory may be made, accord
ing to Superintendent Henry T.
Short. Work will be resumed on
Tuesday morning.
Notices also were posted on
the bulletin board last week, an
nouncing that plants will close
at the end of the day Friday,
.June 26 for the regular summer
vacation, and that work will be
resumed at 7 a. m. on Monday,
.luly 6.
Fall Line
Called Best
Yet Offered
Samples of our colorful Fall line
are winning the approval of mer
chant customers, according to
early indications from salesmen,
some of whom term the new line
the best we have ever offered. Or
ders are rolling in at a fast clip
on the knapped, plaid back num
bers, samples of which were the
first to go out from the factory.
The samples sent out the latter
part of last month included suede,
flannel and twill shirts for men,
both with regular collars and
sport collars, boys’ Tom Long
sport shirts in broadcloth, jeans,
suede and flannel, children’s sport
shirts in gingham and suede, and
kiddies’ shirts in suede.
New among the kiddies’ num
bers are boxer longees in lighter
shades of pinwale corduroy. In ad
dition to the darker shades of
maroon, blue and green which
were offered last year, this year’s
line includes soft green, red, and
gray longees. This garment also
is made in denim, and in navy,
brown and spruce green twill.
In the bib boxer line, a fall
green and two weights of blue
denim have been added to the
faded blue, straw and red numbers
offered in the Spring, while the
same garment also is offered in
both dark and light colored cor
duroy.
“Rugged” is the word that best
describes Anvil Brand’s corduroy
and extra heavy moleskin pants.
Pants numbers also are made from
battle ax whipcord, and armada
suiting, both of these being mix
tures of cotton and rayon.
In addition there are boys’ Tom
Long slacks in both rayon gabar
dine (gray and tan), and cotton
doeskin, gray and brown.
But to get back to the shirts,
which always are the most color
ful items, one of the outstanding
materials is a houndstooth suede
which comes in white and black,
red and black, green and black, and
yellow and black. The Tom Long
line includes both men and boys’
sport shirts from this material,
(Continued on Page Seven)