(Registered with U. S. Patent Office)
Volume VII
HIGH POINT, NORTH CAROLINA, APRIL, 1954
No. 17
MESSAGE
fROM THE
PRESIDENT
TO MY FELLOW WORKERS:
Last week did you see the Anvil
Brand advertisement on Page 106
of The Saturday Evening Post?
If you do not subscribe for the
Post you might want to borrow a
niighbar’s copy, or see the issue
of April 24 at the public library.
I mention it for two main reasons.
First, with drawings in a unique
"checkerboard” design the artist
illustrates figures wearing fifteen
different styles of staple and
sportswear garments. The purpose
is to show the public how ad
mirably our types of clothing fit in
with all sorts of spring and sum
mer indoor and outdoor activities.
The second reason I felt this ad
would interest you is that it dem
onstrates the systematic, constant
way in which the company seeks
to create public confidence, inter
est consumers in the merits of
Anvilwear, and keep orders flow
ing our way to assure steady em
ployment and dependable income
for all.
One of my friends remarked
recently, “It seems that every
time my Post arrives it contains
an Anvil Brand ad.” I told him
that every issue does contain our
advertising, from an inch in size
to the one-fourth page size as in
the Post of April 24.
Our advertising is so continuous
because it has the one simple, out-
and-out purpose of making sales.
And the public buys our kinds of
garments every day in the week.
We can’t advertise every day. But
our magazine advertising can ap
pear every week. Our farm paper
advertising can appear every
month. So when you consider that
Anvil ads reach in excess of 60,-
000,000 readers every month
through weekly and monthly pub
lications, it means that vast num
bers of people are urged to buy
Anvil-made garments just at the
time they are in a buying mood.
(Continued on Page Two)
$>
FOR THE SMALLFRY AND THE LADIES — Some of the new
items in Anvil Brand’s summer line are shown here. At left David
Robinson, son of Rachel Robinson of the Hudson office, models the
hobby jeans being made for the first time for boys. David is wear
ing a Tom Long sport shirt. No. 517A. Yvonne Auman, who turns
pockets in the pants department, has on the new shorty short. Her
shirt is a boy’s Tom Long linene but the company now is putting
out a short sleeved shirt for w'omen and girls. Tommy, son of Elsie
Jay Bullard of the personnel office, is wearing the new 519A shirt
with the novelty figure application. He has on the brown denim
western dungaree. Tommy’s mother, Elsie Jay, is wearing the new
woman’s sleeveless shirt (see Sewing Up Sales on page two). Also,
note that the matadors she’s wearing feature a white lace at the
bottom instead of last year’s button.
Helen Hughes In A New Position
Helen Hughes has a new po
sition, working directly under
Executive Vice President Floyd D.
Mehan in doing styling and speci
fications for the company’s season
al lines.
Mehan explains that the season
al lines—the planning of our fall
and spring garments—has become
a full time job. He says Helen was
already doing some of this work
and she is now taking the remain
ing portion off the vice president’s
shoulders, giving him more time
for other things. Since her work
is closely related to costs, she has
been moved into the same office
with Milton Gupton, who as
Mehan’s assistant is chiefly con
cerned with garment costs.
Mehan said Helen’s new post
requires someone with a wide
production background, and Helen
has just that. She came to Anvil
Brand in 1934 as a machine opera
tor in the sewing rooms. Later she
was made an assistant supervisor,
under Hazel Pierce, in the pants
department. Laiter Helen was
moved up to supervisor and in 1943
was transferred to the engineer
ing department as a trainee. She
remained in that department until
given her present position this
month.
Helen began working with sea
sonal lines, on a part time basis
when her engineering department
duties were not inshing, last fall.
At that time she did the specifica
tions for the spring and summer
(Continued on Page Ten)
Banners Go To
All Departments
For Second Time
For the second time in the safe
ty program’s history every depart
ment receives a good housekeeping
banner this month. The inspection
grades were even better than last
month, with 13 departments re
ceiving grades of 100, and there
was no grade under 96.
Receiving grades of 100 were
shipping, maintenance, pattei-n,
overall and boxer, dungai-ee I,
Dungaree II, finishing, pants II,
ladies dungaree, engineering, and
the White, printing, and Hudson
offices. Cutting was given a grade
of 98; shirt, ticket office, and sales
office, 97; and pants I, 96.
The committee made various
observations for consideration by
the new group that will go into of
fice next month. Also, several un
safe practices “were called to the
attention of Ossie Wright, who
conducted the meeting, for re
ferral to the central safety com
mittee. One was the habit of some
employees to sit on both sides of
the staii"way during recess and
lunch periods, leaving hardly
enough room to go up and down
the steps. It was noted that often
the operators forget and set their
coke bottles in the passageway
and that sometimes persons on
both sides are smoking, making for
a fire hazard to any skirts going
up or down the steps.
Leonard Bobbett and Joyce Chap
man, from the engineering depart
ment, and Howard Peterson, super
visor in the finishing room, were
guests at the meeting.
Big Move Underway
For the first time in many a
year Anvil Brand’s shipping de
partment is going to have enough
space.
The main cutting room is being
moved up to the Sherrod division
on North Main Street and some of
the shipping activities at the Hud
son plant will be moved into the
space now occupied by cutting at
the Hudson division. The move also
will allow for expansion of our
sometimes crowded stock bins.