Page Two
SfiW IT SEAMS
APRIL ISSUE
SEW IT SEAMS
«
Published Monthly by
ANVIL BRAND
INCORPORATED
HirH Point, N. C.
Martha Clontz, Editor
(Continued from Page One)
and the pockets were bar-tacked
at the corner to lock the safety
stitching and prevent raveling, a
feature entirely lacking in Brand X.
The sales department also point
ed out the value of the neat double
stitched waist band, accurate plac
ing of belt loops, greater 12-Star
outlet for easier alteration, and
other points which gave striking
proof of the greater value in our
Anvil Brand garment.
Such an analysis completely
backed up the strong claims for
superiority made by the salesman
and evidently won the buyer’s full
confidence. For in his letter of ac
knowledgment he said in part:
“Your masterpiece is gratefully
acknowledged. It was very helpful,
educational and elucidating. We
are still doing business with Anvil
Brand. Thanks for your swell co
operation.”
I mention this circumstance be
cause it represents a principle
which affects all of us. That is,
when comparison convinces a buy
er that one garment in a branded
line is vastly superior to similar
competing clothes, his confidence
extends to all other garments of
the same brand. In this instance
the retailer realizes in detail why
12-Star Utility Pants are so much
better than competing garments
offered as first quality. So he
justifiably ‘feels that the same de
gree of excellence proved for 12-
Stars also exists in Anvil shirts,
denim goods, sportswear and wom
en’s and children’s garments.
All of us know that our lines are
designed and manufactured to pre
sent topmost quality for the com
petitive market in which we oper
ate. It is an important feather in
our caps when an important buyer
is convinced of that and says, “We
are still doing business with Anvil
Brand.” ,
Since every Anvil garment rep
resents the personal expertness
and experience of many persons
and departments, a customer’s
faith is a compliment to each of
us. Whatever part each of us may
play in producing Anvil Brand
clothing and creating satisfaction
among merchants and consumers,
(Continued on Page Three)
New Shorts
In Spring Line
Prove Popular
A new Anvil Brand garment
which made its appearance in the
Spring line and has proved tre
mendously popular, is the “Shortie
Short,” modeled here by Nancy
Hahn of the Shipping Depart
ment.
Helen Hughes, of the designing
department, said this particular
model has been so successful that
the new shirt which Nancy also is
wearing was added to the line to
go with the shorts.
Nancy is wearing the Shortie
Shorts in an island blue shade of
“Zeset” finish cotton poplin which
is wrinkle resistant. The garment
is form fitting wth back zipper
and cuff. The shorts are available
in nine shades and in sizes 10 to
20.
The new blouse is of broadcloth
and is sleeveless with Peter Pan
collar. The polka dot and line de
sign of the shirt picks up the col
ors of the shorts and is available
in three color combinations. The
shirt features one pocket and is
designed to be worn either in or
out of the shorts.
Sewing Up Sales
by Hugh Webster
One tiny leak in your home can
waste precious water at the rate
of 200 gallons a day—mor than
72,000 gallons a year.
Few people realize how changing
times with today’s rapid inter
change of information and close to
supersonic transportation has cre
ated tremendous problems in mar
keting products including the types
of goods we manufacture. The
steady shrinkage of the distances
in our world due to air transpor
tation and the rapid interchange of
ideas through radio, television and
newspapers educates within hours,
all parts of the world as to what
other people are doing and think
ing.
Today every buyer is quickly
informed as to what is selling and
should make him a good buy, and
what goods he should leave alone.
He has to keep up with these
trends for his customers are also
kept well informed, and through
out the world the demand for style
and quality can and often does
change within very short periods
of time.
In former days, the effects of
over-production in certain fabrics
or types of garments which were
not selling in some areas could be
cushioned through ertra selling
effort and moving the goods in
areas not informed as to the latest
styles or trends.
To prevent accumulating stocks
of dead merchandise and/or oper
ating for long periods on part
time, management must be con
stantly awake to market opportu
nities and be able to quickly switch
production from goods where de
mand has slackened to new types
of goods which are proving good
sellers in the market. Close co
ordination of production and sales
are necessary to make the neces
sary adjustments and take advan
tage of new and growing sales op
portunities.
Such close coordination means
careful centralized planning in the
sales office, the planning and de
signing committee, and the pro
duction department. Any contem
plated change requires that a
sound product be determined which
will fit as closely as possible to
product-line standards, to produc
tion planning and control, and in
cluding the scheduling, dispatching
and control of material flow. Also
it is necessary to plan warehous-
ing and how to best ship the prod
uct.
“Diversification” is the term
many people use to describe the
trend we have outlined while oth
ers use the more fancy terminology
of “Sound Merchandising Can Cure
Sales Cycles”. We in Anvil—Trac
tor Brand have seen many changes
in the past few years with our
manufacturing wider ranges of
products. Such new items as hobby
jeans, shorts, matadors, slimerees,
sport shirts, etc., are keeping many
of us busy during periods which in
former years were always known
as quiet seasons in both manufac
turing and sales.
Lunch Hours
Festive Times
At Anvil Brand
Lunch hours recently at Hudson
plant took on quite festive airs as
one department honored a training
supervisor on her birthday and a
member of the office force was
given a farewell luncheon.
Bernard Hill, who left last week
to join the Army, was honor guest
when Hudson office arranged a
luncheon in the cutting depart
ment. There was plenty of good
food brought in for the occasion
and Bernard was presented a wal
let as a momento of the occasion.
His co-workers wished him well as
he began his duties serving his
country.
Carrie Payne was the other
luncheon honoree when the Overall
and Ladies’ Shorts Departments
surprised her with a birthday
luncheon. Ossie Wright connived
in luring Carrie down to her office
just before lunch and when they
returned to the third floor, there
was a long table laden with deli
cious foods.
Billie Sue Wright presented jk
Carrie with a corsage and a blouse
and a string of Summer beads were
gifts from the departments.
Carrie obviously was quite sur
prised, but also pleased.
Be kind to the girl you married
—the wife you save may be your
own!—Cindy Adams.