(Registered with U. S. Patent Office)
Volume VII
HIGH POINT, NORTH CAROLINA, JUNE, 1955
No. 31
MESSAGE
EROM THE
PRESIDENT
TO MY FELLOW WORKERS;
A report I exmined this month
brought out the point of what a
responsibility we face for constant
ly holding quality to top level in
all production.
It was a report showing the
accomplishment of each salesman
in gaining new customers during
May. Of course the numbers
fluctuated. For various reasons a
salesman will have more time to
devote to prospects in one week
than another. Where his territory
is already thickly developed with
^customers his opportunities will be
few“r for new ones. So his accom-
plishment varies from day to day
and from month to month.
But every salesman realizes how
essential it is to add new customers
—because from time to time old
customers drop out. Stores go out
of business for a variety of reasons
and occasionally a buyer will quit
because of some real or fancied
grievance. Unless such losses are
replaced, in due time a territory
goes to pieces.
So it was encouraging to read
in the report mentioned that new
customers so far this year are
reaching toward the thousand
mark. Salesmen convinced many
buyers that through selling OUR
brands they could offer new ad
vantages to their trade, such as
more up to date design, better
choice of fabrics, improved work
manship, superior finish, better
packing, and other features which
buj'ers were not obtaining in other
brands.
You can imagine with what care
these new customers will examine
^^'leir shipments. It is a moment
fwhen all of us are on trial.
And it should be a matter of
constant pride to us that these
new customers express their ap
proval in the most emphatic way
possible — by continuing to buy.
Similarly that should be our ever-
(Continued on Page Two)
FALL LINES HEADLINES—Betty Brewer, left, of the finishing
department at White, and Marjorie Yarborough of the Hudson’s
office, model some outstanding numbers in Anvil Brand’s new Fall
line. Betty is wearing the new Anvil Brand “Turn About” Twill
Plaid Back dungaree which comes in charcoal, navy, and brown.
They have a western flair pocket and the fabric has the look of
fine gaberdine. They are cut on a pattern all their own and have a
wonderful fit. Her blouse is lot number 651, charcoal with red plaid,
which matches nicely the “turn about” self-lining of her twill pants.
The blouse has cuffed three-quarter length sleeve and convertable
collar. Marjorie has on the new starfire blue, washable corduroy,
matadors. There is a neat trim on pockets and legs of white rayon
tape and white buttons on legs. There is a swirl pearl snap fastner
on the pockets and the length of the matadors is just a bit longer
than the old styles. Marjorie’s blouse is white broadcloth, lot number
656, with short “baby doll” cuffed sleeves, the push up type. The
collar, like Betty’s, is convertable to be worn either fastened up or
open.
Fall Line Has Style And Color
Anvil Branders can truly be
proud of having a part in produc
ing the company’s new Fall line
. . . better styling, more beautiful
fabrics and exciting colors, and
increased quality and quanity.
In telling the Anvil and Tractor
salesmen about the new Fall line
Sales Director Hugh Webster, Jr.,
said: “The mills have produced gor
geous suede patterns that will
make yours and your customers’
eyes pop out. They assure bigger
and better sales and entree to new
accounts.”
“There are now Fall shirts in
suedes and other types of mater
ials, and im’proved plaid back
“Turn About Twill” garments for
kiddies, boys misses, and girls.
Plus an expanded line of misses’
(Continued on Page Three)
Independence
Joins Anvil's
Safely Work
The Independence plant is now
participating in the safety pro
gram. Ossie Wright announced at
last week’s safety committee meet
ing that two teams have been or
ganized in the one large sewing
room at Independence so that a
spirit of competition can prevail.
The first housekeeping inspections
were held here last month and the
inspection reports were reviewed
at the safety committee meeting
along with the reports from the
various High Point departments.
Audra Edwards and Mildred
Cox are the Independence inspec
tors for the first four-month
period. Their teams have been
named Blue and Red.
An error was made last month
in reporting the new safety com
mittee members in the High Point
1‘lants. Mildred Gurley and Ina
Venable represent the dungaree
department; Shirley Westmoreland
and Barbara Hughes, pants; Coleen
Stanley, overall and shorts; Nell
Hughes and Shirley Burress, of
fice; Rona Comer and Bobby
Brackett, Sherrod; Katherine Hill,
slimeree; Getha Cox, shirt and fin
ishing; and Doug Tate, shipping,
cutting, and maintenance.
Five departments failed to get a
good housekeeping banner this
month because they failed to make
90 or above on their inspections.
The Blue team at Independence re
ceived a grade of 78 and, accord
ing to the inspection report, the
banner was lost by a variety of
small items rather than for any
extremely unsafe hazard or act
which takes off the larger number
of points. The Red team at Inde
pendence made a grade of 93 and
will receive a banner.
Other departments losing ban
ners were shipping, with a grade
of 88; Hudson office, 89; sport
shirts, 89; and Sherrod cutting, 85.
Departments receiving grades of
100 were sales office, Sherrod sew
ing room, slimeree. White office,
engineering, pants I, pants II, and
maintenance. Other grades were;
Hudson cutting, 97; dungaree I, 97;
dungaree II, 97; printing, 97; and
(Continued on Page Two)