Newspapers / Sew It Seams (High … / June 1, 1955, edition 1 / Page 2
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Page Two SEW IT SEAMS JUNE ISSUE Sewing Up Sales by Hugh Webster SEW IT SEAMS Published Monthly by ANVIL BRAND INCORPORATED High Point, N. C. Martha Clontz, Editor (Continued from Page One) present incentive to uphold the faith of customers through the quality of our individual work. Day after day and month after month we face this responsibility with new customers. Of course we face it too with all old customers. But they have had long experience with our integrity and our anxiety to serve them well. With them we have proved worth iness by performance. The “new” customer is just beginning to re ceive his “proof.” Winning his faith and justifying his confidence depend wholly on our individual performance in maintaining top level quality. And we have done that well, as evi denced by a customer list that steadily shows more gains and fewer losses. Sincerely yours, "K.C. “Among the inconveniences that’ll disappear if you ignore them long enough are snow and adolescence.” VOWS ANNOUNCED — Eloise Pierce of the Independence plant is the former Eloise Miller. She and her husband, Paul Pierce, live near Grassy Creek, N. C., where Paul farms. 4 > Morgan Named SAN President Reitzel Morgan, who heads An vil Brand’s engineering depart ment, has been elected president of the Greensboro area chapter of the Society for Advancement of Management. The Greensboro chapter takes in parts of Virginia and all of the Piedmont section of North Caro lina. The organization’s purposes are, through research, discussion, publication, and other appropriate means to work toward the elimina tion of waste; to bring about a better understanding of the mutual interests of government, manage ment, investors, labor, and the pub lic in improved management; to provide means whereby executives, engineers, teachers, public offi cials, and others concerned may promote their common interest; and to inspire in labor, manage ment, and employees a constant adherence to the highest and most ethical conception of individual and collective social responsibility. Craun Director Of Sales Organization Among the new officers to be in stalled by the Piedmont Sales Ex ecutives organization in Greensboro on June 30 will be Anvil Brand’s Dwight M. Craun, assistant di rector of sales here. Craun will be installed as a di rector, having been elected to serve a three year term. Installation cere monies will be held at the Greens boro Country Club. The organization is the Greens boro affiliate of the National Sales Executives. overall, 97. (Continued from Page One) Ossie announced that additional banners are being made for the departments that recently started participating in the safety pro gram. These will soon be hung in the departments with high enough grades. Also, it was announced that reading racks containing safety bulletins are being placed in all the smoking areas. Much of this material is interesting, as well as helpful, reading. Cooperation is asked in placing the material back in the racks once a person is through reading it. A booklet called “Guide For First Aid Workers” is being routed to all supervisors to help refresh them on the first aid techniques they were taught. Employees were again urged to report every mis hap, no matter how minor, to the supervisors. To sell a store goods, the de sign, finished appearance, quality and price, backed up by dependabi lity are the determining factors. The dependability of a firm and its product means a great deal to every buyer when placing his ord ers and is sometimes not entirely understood by all of us at the factory. Dependability can be broken down into two sections: One, a customer wants continuity in the staple goods he buys. That means he expects each shipment of a lot number to be uniformly the same in material, measure ments and workmanship and that this lot number will be a stock item year in and year out. In seasonal goods, he also expects uniformity in material, measurements and workmanship, plus he must be of fered goods priced to sell at his I popular price ranges such as shirts to retail at say, $1.98 and $2.98, with the quality, patterns, and de sign equal to or better than his purchases of previous years. Two, and this is most important, “Customer Service” or delivering his goods on the date specified and as ordered. To do this necessitates setting up plans to satisfactorily ^ manufacturing each lot number and having adequate stocks to ship all staple lot numbers as required and all seasonal goods by the open ing dates for that season. You can imagine to accomplish this is quite a job as it entails determining sales in advance and production planning which includes procurement of materials, setting up of equipment and determining which units are to produce each lot number. Next comes what dates each lot number is to go through production allowing sufficient flex ibility for changes when some types of goods become exceptional ly popular while sales in others are disappointing. To keep our plants operating 100 per cent on a profitable basis at competitive prices and give the de livery service customers demand is our goal and essential to the continued growth of Anvil-Tractor Brand. Careful planning and follow- through of these plans is necessa^ and a prerequisite to assure Attvfl Tractor Brand having the reputa tion as a dependable manufacturer giving prompt “customer service and delivery” and to keeping our customers in that happy state of mind which will keep them coming back to Anvil-Tractor Brand with their work and play clothes. A Million new homes are being built in our land each year, com pared with 600,000 ten years or so ago. INDEPENDENCE INSPECTORS—Audra Edwards and Mildred Cox are the safety inspectors for the first period of the new safety program recently set up in the Independence plant.
Sew It Seams (High Point, N.C.)
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June 1, 1955, edition 1
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