Page Two
SEW IT SEAMS
OCTOBER ISSUE
SEW IT SEAMS
Published Monthly by
ANVIL BRAND
INCORPORATED
High Point, N. C.
Martha Clontz, Editor
T
(Continued From Page One)
They expose their products to the
opinion of the public and of
judges who will award prizes.
They receive recognition in pro
portion to the excellence of their
work. ..We expose.. Anvil-made
garments in the market places
of the nation, and every con
sumer who., buys., awards us a
"blue ..ribbon," ..expressing., his
judgment that our products are
better than others which are dis
played in competition.
Around town, in stores or on
trips haven't you many ..times
looked with a professional eye on
the garments worn by neighbors,
farmers, service station attend
ants, carpenters and other arti
sans. You wonder whether they
are wearing clothes which you
had a part in supplying. And
when you identify a person's gar
ments as Anvil-made isn't there
a certain feeling of pride in real
izing that here is another con
sumer who awards the "blue-
ribbon to products which you
have helped to create?
It should be a constant en
couragement to us all, to know
that as long as our work has
excellence we can be sure of top
awards from the public in the
form of mounting sales and in
creasing production.
Cordially yours.
H.C.
United Fund
Donations: $1653
Solicitation of Anvil Brand
employees for the United Fund
was completed recently when a
total of $1653.59 was donated.
Donations by departments
were: Shipping, $133; Sport
Shirt, $126; Maintenance, $24;
Pants, $399; Office, $439; Finish
ing, $50; Work Shirt, $86; Cutting
at Hudson, $28; Dungaree, $96;
Factory, $18; Overall, $24; Cut
ting at Sherrod, $32; Mechanics,
$19; Ladies, $85.59 and Pattern,
$22.
Fifty employees became mem
bers of the Essential Citizens
Club, which means the individual
contributed nine dollars or more.
Tom Long Looks Back On 31 Years
With Anvil Brand As Salesman
“Tom Long” has been a familiar name around Anvil Brand for a long time; if you don’t
know the man, you certainly know that he was honored several years ago when the company
named a line of men’s work clothes after him.
Just 31 years ago ths month 'f about 98 cents. He says today the ^> bought in ’42.’
Tom Long joined the company (at
that time it was known as High
Point Overall) and he has been
a salesman for the firm continu
ously ever since. Those 31 years
have spanned an interesting era
in the history of the country and
Tom Long recalls the “ups and
downs” with a mellowed recollec
tion.
ROARING '20's
For instance, when he took the
job in October, 1925, the country
was in the midst of the “roaring
20’s” but according to Long, High
Point Overall had not yet begun
to approach the successfulness of
later years. However, Long as
sumed his selling job with a will
ingness to work and although in
those years his income was not
great, he stuck with the job. His
territory was the entire state of
North Carolina and although he
says he didn’t cover it adequate
ly, the company apparently had
no complaints.
Long says he believes his first
monthly check from the company
came to $111.00.
Then the “real depression”
years began but overalls being
the cheapest garment available in
those days. Long found himself
with a “line” that was in demand.
He recalls that a good work shirt
sold in those days for 39 to 50
cents and the best work pants
i
YOUNG GENTLEMAN—Tony
Elliott is the son of Dot Elliott
of Sherrod Division. He cele
brated his 10th birthday Aug. 11.
same pants would
proximately $3.95.
retail for ap-
OILCLOTH CASE
“In those days I could carry all
my samples in an oilcloth case,”
he remarked. The company’s line
included only overalls and a few
work pants numbers and then,
too, size wasn’t too much of a
factor in those days.
“Back then when a customer
came in a store and asked for a
certain size of overalls, the mer
chant brought out the nearest
thing to it, and there usually
wasn’t Einy argument,” Long re
calls. “Today a merchant must
carry every size because ‘fit’ is
a major part of selling.”
Then along came World War
II and “shortage” was the by
word of the times. Everything
was on allotment including over
alls and work clothes. During
this period, instead of “selling”
the idea was to allot the supply
to customers in a “fair” way.
During the time Long remembers,
customers allotments were based
on their 1942 purchases with the
usual allowance “one dozen for
each $100 worth of merchandise
Then a few years later High
Point Overall became Anvil
Brand and the company has been
expanding and has diversified its
lines until “an oilcloth sample
case” certainly no longer will do.
Long has undergone a serious ill
ness and at the present time he
covers only two counties for the
company. But his interest in the
company is still keen and he ob
serves the younger salesmen’s
work with a practiced eye.
What advice would he offer to
a young man going into the sell
ing field today? “Sell yourself
first,” Long says. “Then you will
have no trouble selling your
product.”
Verification of this theory was
emphasized during Long’s recent
illness when many of his cus
tomer’s constantly kept in touch
with his progress and wrote him
many notes.
Tom Long represents to them
not only a salesman; he is a
friend.
Long lives with his wife in
Erwin Heights beside his son Dr.
Roland V. Long who practices in
Thomasville.
Believe li or Not/
HIS WINTER HOBBY
IS'CATCHING'FISH
THROUGH THE ICE
in Witherbee.N.y.
The youngest PIRIHER ever to start V
A WORLD SERIES GAME FOR BROOKLYN
WAS JUST 21 WHEM HE PITCHED FOR
The DOPGERS in The 1953 SERIES
OU/?/m The !9S5 season
PODRES LOST mORE GAMES THAN
ANY PITCHER. ON THE DODGER
STAFF OF TEN - VET HB WOUND
UP AS THE BROOKLYN HERO
OF The VEflR
You ALWAYS
COWE UP
The winner
WHEN YOU'RE
IN THERE
PITCHING
WITH
UNITBD STATES
sekvms BONDS
• .W »n^*e.4Kh«-|