J
\
PAGE SIX
THE CAMPUS ECHO
JANUARY 30, 1954
Awards Announced For Students Interested In
Marketing Research; Five Cash Prizes Offered
Dr. Howard J. Chidley as he appeared in B. N. Duke Auditorium.
Dr. Howard Chidley Speaks Here;
Honored By Dormitory Men
The Men’s Dormitory Council
at North Carolina College hon
ored Dr. and Mrs. Howard J.
Chidley, noted New ‘England
Philanthropist here onday after
noon, January 25.
North Carolina College’s mil-
lion-dollar Howard J. Chidley
Dormitory for Men is named for
the New England minister who
has been a friend and benefac
tor of North Carolina College
since the college was founded in
1910.
Dr. Chidley delivered' two ad
dresses at the college on Mon
day and Tuesday.
In Chidley Hall ceremonies
Monday night, William Bulow,
president of the Dormitory
Council, served as master of
ceremonies. Among the partici-
pantg were Michael Hinton, Tho-
Uubert Walters,
)u iteid, Alice Gray and Er
nest King.
An informal discussion was
held on the topic “The Role of
Dormitory Councils in Dormi
tory Living.” Discussants in
cluded Vera Williams, presi
dent, and Portia Key, vice presi
dent, Annie Day Shepard Dor
mitory; Emma Bullock, presi
dent, and Paula Bennett, vice
president, McLean Dormitory;
Audrey Flamer, president, and
Georgia McCoy, vice president,
Rush Hall; and Willie B. Parry,
president and Martha Blanks,
vice president. Senior Dormi
tory. Also included on the panel
were four representatives from
the Senior House Counselors.
They were Thelma Melvin,
Kathryn Caldwell, LaVie Griggs
and Rebecca C. Murray.
The Market Research Coxmcil
of New York today annotmced
the establishment of National
Student Awards in Marketing
Research. The awards will be
made annually to under-gradu
ate students in recognized col
leges and universities in the
continental United States. Their
sole purpose is to encourage in
terest in the study of market
ing research.
The prizes offered are 5 cash
awards of $100.00 each, and 10
cdsh awards of $25.00 each.
Each award will be accompanied
by a Certificate of Merit to the
nominating instructor. As an ad
ded award, one of the students
winning one of the 5 principal
awards will be invited to attend
a special meeting of the Market
Research Council in New York
City, at which he will be their
special guest, with all expenses
paid.
Over twenty professors teach
ing the subject in colleges and
universities from coast to coast
helped the Awards Committee
design the plan so it will be
most effective in bringing the
subject more importantly to the
attention of students and incre
ase the enthusiasm of classes.
Dr. Lyndon O. Brown of Dan-
cer-Fitzgerald-Sample, Inc. is
chairman of the Coxmcil Com
mittee on Awards. Other mem
bers of the Committee are Dr.
Albert Freiberg, The Psycholo
gical Corporation; Dr. Darrell
Lucas, New York University; C.
T. Smith, American Telephone
and Tejegraph Co.; and Gerald
(Continue on Page 7)
Ur. Alfonso Elder and Dean
G. T. Kyle, above, attended
the annual meeting of the As
sociation of American Colleges
in Cincinnati, Ohio, January
12-14.
31,000 ACTUAL STUDENT INTERVIEWS
SHOW COLLEGE SMOKERS PREFER LUCKIES
TO ALL OTHER BRANDS!
Latest extensive nation
wide survey, supervised
by college professors,
proves Luckies
lead again!
Visitmg the campus this
week on furlough from his
army assignment at Aberdeen
Proving Grounds in Maryland
was Jimmy Atwater, former
“big wheel on campus.”
Jimmy was drafted last fall
while studying at the Univer
sity of Pennsylvania on a
Woodrow Wilson Fellowship.
He was working on a masters
degree in English and Ameri
can Literature.
A magna cum laude grad in
’53, Jimmy was president of
the Student Government in his
senior year. He is a native of
Chapel Hiil.
In 1952, a survey of colleges
throughout the country showed that
smokers in those colleges preferred
Luckies to any other cigarette. In
1953, another far more extensive
and comprehensive survey—super
vised by college professors and
based on more than 31,000 actual
student interviews—once-jEgain
proved Luckies’ overwhelming pop
ularity. Yes, Luckies lead again over
all other brands, regular or king size
... and by a wide margin! The num
ber-one reason: Luckies’ better taste!
m
QA*T. Co«
LUCKIES TASTE BETTER \
Be Happy-GO LUCKTl
America’s leading manufacturer of cioarettes
PRODUCT OP
LUCKY
STRIKE
CIGARETTES
I