Includes Cancer Buildings, Library, Hospital Expansion
Duke Announces $162 Million 'Epoch Campaign’
Duke University yesterday launched a
three-year campaign to raise $162 million
for university development. President
Terry Sanford said $28 million already
has been received in special advance gifts.
The financial effort, largest ever
undertaken by Duke, will primarily seek
funds for named professorships, student
financial aid, library support, faculty
research, and unrestricted and
maintenance endowment.
Plans for the campaign were revealed
at a press conference at the Duke News
Bureau on Ghapel Drive. Sanford
announced the appointment of Edwin
Jones of Charlotte, a Duke trustee and
alumnus, as chairman of the campaign
steering committee.
Sanford said the three-year program
vvill be called "The Epoch Campaign, a
time for greatness at Duke," and stressed
the personal elements in programs for
which funds are to be sought.
"We will invest the money we raise in
students—undergraduate, graduate and
professional—and faculty, in books, and
in other instruments of teaching, while
satisfying the minimum requirements in
buildings."
Alex McMahon, chairman of the board
of trustees at Duke, announced that the
trustees have pledged $2.7 million to the
campaign during the advance gifts period.
The Epoch Campaign will seek
$37,500,000 for named professorships in
the schools of arts and sciences, medicine
and nursing, divinity, forestry, law,
business administration and engineering.
Three million dollars will be sought to
initiate a permanent endowed fund for a
visiting professors program.
Another $15 million would be
earmarked for an endowment to help
undergraduate, graduate and professional
school students meet the burgeoning
costs of higher education through
scholarships and loans.
Construction and renovation of several
campus and medical center buildings is
also planned during the course of the
Epoch Campaign. New campus buildings
include a physical education and
recreation facility for residents of the east
campus, completion of the Student
Activities Building on west campus, and a
university center for use by the entire
university community.
Modernization of Page Auditorium,
Card Gym, the Duke Chapel, and
the Engineering Building is planned. The
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VOLUME 20, NUMBER 39
SEPTEMBER 28, 1973
DURHAM, NORTH CAROLINA
Social Psychologist Links
C.H.D. to Job Pressures
total cost for new buildings and
renovations on the main campus is
SI 7,480,000.
The development program also
includes $48,020,000 for construction in
the medical center complex. Included in
this part of the program are funds for
three new buildings necessary for Cancer
research, a medical center library and
communications center, and expansion of
the 43-year-old Duke Hospital.
Other major items include:.
—$4 million to maintain the level of
excellence at the Duke University
libraries.
—$4 million for university support for
the vital research carried on by the
university faculty.
— $9 million for unrestricted
endowment.
—$9 million in endowed funds for
maintenance of university buildings.
- —$15 million to support current
operations and on-going programs.
In addition to Jones, other campaign
committee chairmen and advisers are
Mary Semans of Durham; John Forlines
of Granite Falls; and Alfred Hunt of
Pittsburgh, Pa. Othel" members of the
campaign steering committee are Fred
Von Canon, Sanford; Richard Henney,
New York City; Clifford Perry,
Winston-Salem; W. M. Upchurch, New
York City; and Charles Wade,
Winston-Salem.
(Continued on page 2)
Unhappy with your job? Got that
"run down" feeling after a hard day’s
work, and maybe a headache, too?
Then what you may need, says Duke
social psychologist James S. House, is
quick relief from occupational stress.
Considering what House and other
researchers have discovered over the last
few years, the faster you find a job you
like, the better. They've turned up
statistical evidence that occupational
stress plays a role in heart disease.
Occupational stress is nothing new.
Lion tamers have known about it for a
long time, but now just about everybody
who works encounters job-related stress
to one degree or another.
Only in recent years have studies
begun to show a statistically higher rate of
cardiovascular disorders (coronary heart
disease and stroke) among persons under
job strain so severe they cannot cope with
it.
In an article prepared for the Journal
of Health and Social Behavior, House has
drawn together much of the current
knowledge about the effects of
occupational stress on one aspect of
human health, coronary heart disease
(CHD).
The most striking fact about CHD,
House said, is the degree to which it
affects young and middle-aged males—and
spares similarly-aged women.
Throughout the peak working years of
25 to 64, the male death rate from CHD
among whites is from 2.75 to 6.5 times
greater than the female rate. Non-white
males die from CHD at a rate of 1.35 to
1.91 times greater than non-white
females.
Indeed, House said, CHD is the leading
cause of death among males from age 35
on, and if this and other cardiovascular
diseases were eliminated, the average life
span of Americans would jump 11 years.
Job-related stress affects an
individual's physical condition when he
or she cannot adapt to its demands,
according to House.
"How a person responds to the
situation is of crucial importance," he
noted. "In the face of a heavy work load,
one person may successfully reorganize
his style of work, gain new skills, or call
on others for help.
"Another person may simply flounder
along, unable to alleviate the stress and
ultimately incurring a heart attack."
Stress causes the body to put its
autonomic nervous system into high gear.
House explained, resulting in increased
adrenaline discharges, heart beat, blood
pressure, muscle tone and digestive
secretions.
If this abnormal state persists, it may
result in what some medical scientists call
"diseases of adaptation," disorders caused
by the body's own attempts to adapt to
stress, rather than to any external
influence.-
A 1957 study revealed the serum
cholesterol level in tax accountants rose
markedly as April 15 approached. House
said, and a later investigation showed the
same effect in medical students the day
before exams.
These and other findings highlight the
effects of work overload, "the feeling
that one doesn't have enough time—or
ability—and hence rriay fail," House said.
The Duke researcher believes other
factors in a person's work environment
may be linKed to CHD. Two of these
factors, he has found, appear to be
self-esteem and job satisfaction.
In a study he conducted last year.
House found that middle-aged and older
men in white-collar jobs who have a low
degree of occupational self-esteem are
more prone to heart disease.
Earlier studies showed heart disease
mortality is much greater among workers
who reported relatively low job
satisfaction compared to those who liked
their occupations.
Another aspect of the problem just
beginning to be investigated in the
relationship of occupational stress to
(Continued on page 2)
5^
United Fund Begins Drive
The medical center’s annual United Fund Campaign will be launched on Tuesday
in the new Courtyard Cafeteria at 10 a.m. University President Terry Sanford will
be there to speak about the significance of the community giving effort. During the
September "Pacesetter" campaign Sanford said, "1 look upon the United Fund
drive as an important event for the university in supporting local organizations, and
I'm looking forward to meeting with medical center employes at the kickoff,
meeting." (For details about the meeting, see story on page 3)