At Health Affairs Meeting Today, Tomorrow
National Forum Studies Hospital Management
“Hospitals that have been generally
considered cottage industries’ are pow
beginning to emerge as corporate
entitles. ” said Dr. B. Jon Jaeger,
chairman of the Department of Health
Administration.
With such changes, the dimensions
of modern hospital management have
also v^idened.
The varied management systems
ed by today's hospitals will be one of
any topics studied and evaluated by
80 hospital administrators and health
care professionals from across the
nation here today and tomorrow.
The meeting is the 11th annual
National Forum on Hospital and Health
Affairs sponsored by the Department of
Health Administration.
The theme of the forum, “A Decade of
Implementation: The N/lultiple Hospital
Management Concept Revisited," will
focus discussion on several methods of
hospital management.
“Multiple hospital management ’ is a
consolidation of the hospital
administrative and decision-making
apparatus which enables several
hospitals and health centers to benefit
from a greater depth of management
resources than any one institution
could obtain or afford.
The health care leaders will study the
problems of obtaining public and
private monies for the capital financing
of hospitals.
They will study the small hospital and
its unique problems in providing
adequate services under increasing
economic limitations. They will also
explore the considerations of church
operated hospitals in selecting tjetween
centralized and decentralized
management.
The forum, with speakers that include
authorities on many health care
organizational systems used
throughout the U.S., will also attempt to
detail the effectiveness of such
management systems as:
—the investor owned approach, in
which a stock corporation owns and
manages the health care institution;
—the consortium approach, a system
especially prevalent in urban northern
communities in which several hospitals
agree to work together to provide more
ntcKcom
duke univcusity mc6icM ccnfett
VOLUME 22, NUMBER 20
MAY 23,1975
DURHAM, NORTH CAROLINA
Parker Named National Ob-GynHead
Dr. Roy T. Parker, chairman of the
Department of Obstetrics and
Gynecology, has assumed the national
presidency of the American College of
Obstetricians and Gynecologists.
DR.ROYT. PARKER
During his one-year term as 26th
president. Parker will be responsible for
the executive direction of the
professional association which has
nearly 17,000 members plus 12,000
nurse colleagues.
At administration-of-oath ceremonies
earlier this month in Boston, Parker was
escorted before the college by three
men who have been closely associated
with his personal and professional life.
They were Dr. F. Bayard Carter,
Parker s precedessor as chairman and
the man for whom a professorship in
the department—which Parker now
holds—was named: Dr. James M.
Ingram of Tampa, who served under
Parker as a resident here: and Dr. Sam
L. Parker of Kinston, his brother.
A native of Pinetops, Edgecombe
County, Parker received his
undergraduate degree at the University
of North Carolina in 1941 and his M.D.
degree at the Medical College of
Virginia in 1944.
During World War II and again during
the Korean War he served as a U.S. Navy
physician.
Following a brief private practice at
the Kinston Clinic. Parker was
appointed to the Duke faculty in 1955.
Parker is a member of 14 medical
societies, and in 1965 he t>ecame
director of the American Board of
Obstetrics and Gynecology.
adequate services;
—the regionalization approach, in
which improvements are sought by
clustering the management of health
centers in regional proximity; and,
—contract management, in which an
investor owned health care firm
contracts its managing expertise to
individual hospitals.
The morning program, presided over
by Donald S. Smith, assistant professor
and director of graduate studies in the
Department of Health Administration,
was to include the following:
‘ The Evolution of Multi-Unit
Management” by Dr. Jaeger; “The
Political Realities of Capital Formation
and Allocation’’ by Robert E. Toomey,
director of the Greenville Hospital
System. Greenville, S.C.; and "The
Small Hospital Under Multiple Unit
Management ” by Jack J. Milburn,
regional director for management
services of Carolinas Hospital and
Health Services, Inc., Charlotte.
T. J. Delaney, assistant professor in
the Department of Health
Administration, is to preside at the
afternoon session. The session will
include:
"The Investor Owned Approach ’ by
David G. Williamson Jr.. president of the
Hospital Corporation of America,
Nashville, Tenn.; “The Consortium
Approach ” by Richard D. Wittrup,
executive vice president of Affiliated
Hospitals Center in Boston; and "The
Regionlization Approach ” by VADM D.
L. Custis, MC, USN, the surgeon general
of the Navy.
The Saturday morning session will be
presided over by Louis E. Swanson,
associate professor of health
(Continued on page 4)
I
Duke Educators To Focus On
Idea Exchange On China Trip
A group from Duke has been invited for an 18-day visit to China in October and
ovember.
One member of the team. Dr. William G. Aniyan. vice president for health affairs,
said the visit will mark the first time that a university has been able to send a
cross-section of senior people to visit institutions of higher learning in the People's
Republic of China.
"Up to now, Aniyan said, "very highly focused groups such as the American
Medical Association and the Institute of Medicine have visited there, but there has
not been a cross-sectional delegation from a major university.
The team, scheduled to visit from Oct. 24 to Nov. 10. will be headed by President
Terry Sanford, who said the focus of the trip will be an interchange of ideas and
knowledge in medicine, medical care, science and education.
"Exchanges between the Chinese educational community and ours can be a
strong part of the growing understanding that both nations desire." Sanford said.
"We are very pleased that Duke University will have an opportunity to take part."
The trip will include visits to Canton, Peking, Shanghai and Nanking.
Sanford said no unversity funds will be used to finance the trip.
In addition to Sanford and Aniyan. the group will include Dr. James B.
Wyngaarden. chairman of the Department of Medicine: Dr. Kenneth Pye. dean of
the Law School: William Green, the university s director of public relations; Dr.
Terry Johnson, professor of botany: and Dr. Orrin Pilkey. a professor of geology
DOING HIS TH/A/G—Durham’s Dandy Don Shea, sportcaster for WTVD. visited the
Pediatric Playroom last week to prepare promotional tapes for the Duke Hospital
Children s Celebrity Golf Tournament to be held on the university’s golf course.
June 14-15. The second annual event, which is held by the Department of
Pediatrics to support research into diseases of children, will feature such
celebrities as Perry Como, Colonel Sanders, astronauts Charlie Duke, Jack
Schwigert and Eugene Cernan. baseball stars Roger Maris and Mickey Mantle,
singer Chet Atkins, football star Mike Curtis and former Duke basketball players
Jack Marin and Jeff Mullins. Tickets, available at the course, will cost S3 per day
and $5 for the entire weekend. (Photo by David WUIianrson)