Celebrity Golf Tournament Tees Off Tomorrow
Stars 'Swing' for Pediatric Research Here
The Second Annual Duke
Celebrity Golf Tournament,
sponsored by the Pediatrics
Department here, will be held
tomorrow and Sunday at the Robert
Trent Jones Golf Course on Duke’s
West Campus.
Sharing Some
THOUGHTS
by
Dr. William G.
Aniyan
Vice President
for
Health Affairs
Ninety-nine years ago Alexander
Graham Bell invented a device that
could transmit the voice of a speaker
in one place to a listener elsewhere.
It came to be known as the
telephone.
There have been few inventions in
our history that have had such an
impact on our daily lives and our
communications. Imagine how many
times in the course of a day we use the
telephone without even thinking
about it.
Perhaps more to the point,
remember a time when your
telephone wasn’t working and recall
how “out of communication” you felt.
We in the United States are by far
the world’s major telephone addicts.
With something over 125 million
telephones, we have more than the
next 10 countries combined. New
York City alone has more telephones
than the countries of Spain or
Sweden or the total continent of
Australia.
Bringing it down to a sharper focus
in our own community — the
community of the Duke Medical
Center — we recognize how much
our daily activities depend on the use
of the telephone.
The telephone people tell us that
we pick up our phones here to
receive calls totaling about 22,000 a
day.
Aside from the essential nature of
the telephone in conducting our
business here, there is another very
major point: We have 22,000
opportunities a day to make a good
impression.
With 22,000 individual telephone
contacts being made daily among
ourselves and between ourselves and
people outside of Duke, the
importance of our telephone
manners can’t be overemphasized.
Many times a person’s first contact'
with Duke Hospital or one of our
clinics is by telephone. As a result, his
first impression of us is formed by the
way his call is answered and the way
he is treated by the person who
responds to him. Everyone knows
that first impressions count and first
impressions stick.
There is little reason to think we
are not making a good impression.
For example, relatively few of the
letters of complaint we receive
mention lack of telephone courtesy as
a major problem at Duke.
But just as preventive medicine
(Continued on page 2)
This year the tournament has been
expanded into a two-day 36-hole
contest.
It will feature participating
celebrities, many of whom were
present for the inaugural event in
1974, and a long list of related social
activities.
All proceeds from the tournament
will go into the Children’s Research
Development Fund which is used to
finance on-going programs in the
Department of Pediatrics and to
inaugurate new research into the
diseases of children.
Included among the celebrities
who are scheduled to compete are
singers Perry Como and Chet Atkins,
astronauts Eugene Cernan, Jack
Swigert Jr. and Charlie Duke Jr.,
actors Ed Nelson, Peter Lind Hayes
and Jack Albertson, baseball stars
Mickey Mantle, Dick Groat and
Roger Maris, basketball stars Jerry
West, Jeff Mullins and Jack Marin,
professional golfers Mike Souchak
and Marilynn Smith and Colonel
Sanders, a noted fryer of chicken.
The idea for the tournament
originated with Dr. John Griffith,
associate professor of pediatrics and
neurology. Three years ago, Griffith
realized that funds were short for
needed pediatric research and that
something had to be done to
supplement government and
foundation funding. The
tournament was the result of his
efforts and the efforts of dozens of
other area citizens.
Gallery tickets, which are $3 each,
may be purchased at the gate on the
days of the event, and children under
12 accompanied by a parent are
admitted free.
Advance tickets may be obtained
from the Duke Golf Course office,
located just beyond the corner of
N.C. 751 and Science Drive on
campus, and at most other area golf
courses and country clubs. A
weekend ticket package costs $5.
The tournament will begin at 9
{Continued on page 4)
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VOLUME 22, NUMBER 23
JUNE 13.1975
DURHAM, NORTH CAROLINA
With Bicentennial Flavor
Dietary Inagurates Patient Dinner Gift
The medical center joined the idea — the Centennial Dinner
spirit of the colintry’s bicentennial Service.
celebrations this week by introducing The service, which may be
a new patient meal service and gift purchased for $10 per dinner
JOINING THE CELEBRATION—Mr. Gerhard Puchner on Welcn ward enjoys the
inaugural dinner in the Dietary department's new program commemorating the
countr/s bicentennial — the Centennial Dinner Service. (Photo by Margaret Howell)
through the auxiliary’s Pink Smock
gift shop or directly by patients
through the Dietary department,
features a six-course meal.
Arriving beside on blue table linens
accented with colonial silver service,
stemware and a fresh carnation, the
dinner offers selections from an array
of appetizers, salads, vegetables and
desserts.
Within their diet restrictions,
patients may order such entrees as
Prime Roast Rib, Chicken Kiev or
Split Alaskan King Crab.
Though the dinner is suited
primarily only for unrestricted diets,
a modified menu will allow patients
on soft diets and at least two gram
sodium diets the option of
participating in the service.
Available to patients and their
guests from 5-7 p.m., Tuesdays
through Saturdays, the Centennial
Dinner can be served to a maximum
of four people in the patient’s room.
Patients may order the service
direcdy from their rooms by calling
684-3441 before 2:30 p.m. on the
days it is offered.
The hospital’s food service
department operates the dinner
program from a small third floor
kitchen in its catering division, which
has served hospital business meetings
and special conferences for many
years.
Many innovative programs
recently have been added to the
hospital’s patient meal service,
including the railroad-themed
“Nutrition Station” for pediatric
patients and a new two-week selective
menu featuring regional and
seasonal foods.