The Pendulum
NEWS
Thursday, November 13, 2003 •Page 9
Interior renovations complete at Burlington mall
Rachel Abbott
Reporter
With interior renovations fin
ished last Friday and exterior reno
vations expected to begin in
January, North Carolina’s oldest
mall is getting a face lift.
“We are hoping to gel back the
customer base that we lost to South
Pointe and Four Seasons,” said
Kimberly Long, marketing director
for the Colonial Mall.
The Foy Workman Corporation
is the company in charge of the
malls renovations. Long said Foy
Workman Corp. is inve.sting mil-
lions of dollars in the Colonial
Mall to help it compete with the
newer shopping destinations that
have sprung up in the Triangle and
Triad.
Long said the renovations were
in part intended to draw new stores
to the area and boost the number of
ishoppcrs. Colonial Mall currently
has about 50 tenants — and that
number is going up.
The mall added Hibbetts
Sporting Goods this month and
will add Katie’s Pretzels next
month. Long said the mall is plan
ning to add three new national
stores in February.
“We have already had a lot of
positive comments,” Long said.
The new look also seems to be a
hit with mall shoppers and employ
ees.
“I think it looks becoming,”
said Donna Rimer, a sales associate
at Belk. “It’s helping out a little
bit.”
Shopper Monica Hadley
agreed.
“It really needed it,” she said.
Interior renovations include
replaced floors and sky lights, low
ered ceilings and new storefronts.
Long said this new look should
help make the mall seem more uni
fied.
“Instead of individual stores it
will flow together,” Long said.
Plans for the new exterior show
a new rotunda in the middle and
more diverse and colorful store
fronts.
Long said shoppers think
Colonial Mall is a brand-new mall.
“Our sales have increased,”
Long said. “Our October sales
have shown to be better than last
October.”
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Matt Belanger / Photographer
77?/s artist's rendition depicts what the future exterior of the Colonial Mall will look like. Exterior renovations are
expected to begin in early January and include a more unified look with distinct and colorful storefronts.
Elon students see the renova- tion to the shopper, as well as if the past,” said sophomore Matt Olenik.
tion in their own light. atmosphere in the mall is more invit-
are
I m meir uwii iigm. dimospnere in the mall is more mvit-
‘I think that if the stores they ing, I would consider doing more Contact Rachel Abbott at pendu-
opening give more of a selec- shopping there then I have in the lum@elon.edu or 278-724 7.
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