Elon University Student Newspaper /
Nov. 19, 2008, edition 1 /
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'h’oika Festival showcases local bands
RYAN SWEENEY | Photograptier
Future Kings of Nowhere rock out to a crowd at Durham Central Park at the Troika Music Festival the weekend of Nov. 6-8.
The weekend of Nov. 6-8 was an
important time of year for local
music in the Piedmont area as the
seventh annual Troika Music Festival
took place. Troika features 64 mostly
local bands in 10 venues all over
Durham, from Duke Coffee House to
the Carolina Theater.
Troika showcased several local
bands such as The Rosebuds,
Bellafea, Lost in the Trees, The Never,
Future Islands and Midtown Dickens.
Also featured was Kimya Dawson,
who played at Carolina Theater on
Friday night. Dawson has been a
major name in the folk scene, but
most recently has been recognized
for her songs that were featured on
the “Juno” soundtrack.
Though she was one of the biggest
names at the festival, Dawson was an
incredibly friendly and personable
performer. She played songs from
her newest album, “Alphabutt,” as
well as from “Remember That I Love
You." She told stories about her water
aerobics classes at the local YMCA in
her hometown of Olympia, Wash.
The theater was full for Dawson
and remained full for local band
The Rosebuds, who followed her.
Raleigh’s The Rosebuds, recently
featured in Paste Magazine, are also
making a big name for themselves on
a national level.
Dawson and her husband, Angelo
Spencer, were possibly the farthest
traveling performers in a cast of local
bands. Spencer played at Durham
Central Park on Thursday night,
opening a set featuring All Your
Science, Lost in the Trees and Future
Kings of Nowhere.
Lost in the Trees, an orchestral
folk band from Chapel Hill, delivered
an amazing performance on
Thursday night, and Trekky Records
label-mates The Never made a
similarly impressive performance on
Friday night at Duke Coffee House.
Both bands have played at Lighthouse
in Elon but have also been on tour in
the area and all over the East Coast.
Dylan Gilbert performed at
The Pinhook on Friday night, and
Durham folk group Midtown Dickens
played Saturday night, just a couple
of weeks after their respective
performances at Lighthouse.
The most impressive things about
Troika are the amount of support for
these bands and the talent featured
in this year’s festival. These bands
are not just gaining popularity
locally, but the music scene in
Durham, Chapel Hill and Charlotte
is coming out with music that is only
getting bigger and better.
Marketing to the Bubble
Movie trailers confronted with new challenge
Marketers and advertisers
are constantly trying to gain
young adults' attention using new
technology and innovative ideas.
This column discusses campaign
strategies and tactics and why
college students should care.
“1 love trailers! That’s my
favorite part of going to the
Most people have heard this
quote, or something to that extent,
as many moviegoers love seeing
the previews as much as they love
seeing the movie. In a time before
PHOTO COURTESY OF WWW.IMDB.COM
The trailer for March’s “Watchmen” is currently one of the most-watched trailers online.
Page 18 / Wednesday, November
to trivia book
Elon's Michael Pregill is
communicating knowledge in a new
and original way in “The Bedside
Baccalaureate: A Handy Daily Cerebral
Primer to Fill in the Gaps, Refresh
Your Knowledge, and Impress Yourself
and Other Intellectuals."
Pregill, assistant professor of
religious studies and distinguished
emerging scholar, contributed to the
book, which serves as a crash course
in subjects ranging from art history to
environmental science and economics
“This book is for people who either
never learned these things or learned
them in college and forgot,” Pregill
Edited by David Rubel, “The
Bedside Baccalaureate” isn’t the
average academic trivia book.
Rather than being an accumulation
of random facts, the book breaks
down a few in-depth subjects in
a number of ways. Mimicking the
set-up of higher education, the book
is first broken into four “syllabi.”
Each syllabus contains five “courses”
written by different academics on
varying subjects, including “The
Astronomical Universe,” “The
Holocaust in Europe” and “Emerson
Each course is then broken into
18 one-page lectures, which alternate
with the other course lectures in
each syllabus. The courses are color-
coded so they can be found easily
and the text is broken up by pictures
illustrating the lecture’s topics.
“They wanted to have this
accessible work that would have
public interest, but the individual
essays would be written by
specialists,” Pregill said.
Pregill’s course, “The Sects of
Islam,” focuses on Sunnis, Shiites
and minority Islamic sects. The
course examines the similarities and
differences between the sects, their
origins and their contemporary roles.
“I ended up presenting a pocket
history of Islam, focusing on the way
each group has come to imagine itself
and realize itself over time," Pregill
Pregill was contacted about
contributing to the book early last fall
by Rubel, who learned about Pregill
through a mutual acquaintance at
Columbia University. Rubel told
Pregill he wanted to include a course
about religion and pitched him a
few ideas. Since Pregill specializes
in Islamic and Judaic studies, he
decided to contribute a course about
Islam. Pregill will also have a course
about the origins of Judaism in the
upcoming second volume of “The
“I guess they approached me
because of my expertise in multiple
fields," Pregill said.
Pregill was given an approximate
word count and turned in a first draft
of the course, which was written
in essay form before being broken
into lectures. Rubel then read it,
rewrote parts of it and gave Pregill
his questions and commentary. This
kind of back-and-forth conversation
occurred several times before the
final draft was complete.
“It’s an interesting kind of
authorship,” Pregill said.
Pregill said he hopes people take
advantage of the book’s original
approach to academia, making in-
depth research easily accessible and
comprehensible to the public. The
book’s purpose is to increase public
“I think this is a response to the
over-saturated media experience
we live in,” Pregill said. “There is a
tendency for people in our society to
be bombarded with information but
it’s very superficial. Information is
“The Bedside Baccalaureate” is
available from Amazon.com.
the Internet, trailers existed as a
special preview of upcoming films
and had a sense of exclusivity. Now,
people can watch trailers on their
computer screens from the comfort
of their own homes.
It’s no wonder trailers are
so popular. All the best parts
of a movie are wrapped up in a
delightful two-and-a-half minute
film. Busy people can go ahead
and move on with the rest of their
lives, or onto another trailer. Other
products have seen the attraction
of movie trailers and built it into
their own marketing. Marvel
comics uses trailers to advertise its
comic books online.
There are countless Web
sites now specifically devoted to
trailers, including those through
TrailerAddict.com, Spout.com and
official movie sites themselves.
Trailers not only serve as a preview
of movies currently showing, but
rather as a measure of whether
or not one will see a movie. Along
with their easy accessibility across
the Internet, marketers and trailer
makers have to ensure their
trailers are tailored to stand out.
But now is a time when showing
all the sex, violence and slapstick
scenes may not be considered
standing out. Those methods have
become so commonplace that
now many people are becoming
disinterested with them. Here are
a few thoughts to consider for
trailer making and marketing,
with an emphasis on the college
1. When trying to attract the college
demographic with a trailer, make
sure the movie is for that audience.
Though it may seem like a basic
rule of thumb, sometimes it doesn't
happen. If someone sees a movie
because the trailer contained every
funny part, but It's really a drama,
the viewer will not be happy. Viewers
will always gladly share how bad the
movie is with their friends.
2. Try to Include some interactivity.
This may not be experimented
with much yet, but most successful
marketing now features two-way
communication between a provider
and a customer. With the power of
the Internet, this has a new reality
and possibility. Let viewers have
an impact on what they see within
a trailer, not just If It’s a green or
red band. (Trailers have ratings
determined by the Motion Picture
Association of America. Green
band Is for all audiences, yellow ;
band Is for age-appropriate Internet ;
users and red band Is for restricted
3. Put trailers in unlikely
places. Although the younger
demographic may enjoy trailers,
watching them Is not always a top
priority. While having a trailer
site Is essential, it’s kind of like
having a site specifically devoted
to advertisements. It appeals
only to a small, specific audience,
whereas trailers can attract the
masses. It could be something
as crazy as having trailers show
on GPS systems during long
spans of driving and specifically
tailoring them to a driver’s movie
preferences. Just put it somewhere
that will make people tune in, not
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