Newspapers / Elon University Student Newspaper / Dec. 1, 2013, edition 1 / Page 17
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Avery Lucas is a graduate of the class of 2013. She currently works as an account executive with Behrman Communications and manages her own fashion blog, Exes and Eyes. With aspirations of working in fashion public relations, Avery Lucas knew that both fashion experience and good writing skills were required to secure a position. That is why she created her fashion blog Exes and Eyes less than a year ago. For Lucas, blogging is a way to showcase her styling talents and keep up an online presence that can be viewed by potential employers in the industry. Lucas said that the biggest names in the fashion industry started small just like her, so she is optimistic of where her blog will take her. Lucas said it is essential to find a way to make herself marketable to set her apart until big name employers take notice. She works on her blog outside of her full time job as an account executive where she represents beauty and health care clients. When looking for a job in the fashion industry, Lucas said, there are many other areas including beauty and talent develop ment that can help get your foot in the door. It is important that these opportunities are not overlooked. In the end, you will get where you want to be if you are passionate and willing to work your way up. f you're passionate about It. then it’s worth it.” - Avery Lucas Fashion Blogger, class of 2013 2 P O T L I G H T O N A nda Garrity S‘i QIC COMMUNICATIONS e ashion KT Elon graduates share their experiences outside of the bubble. Carly Walko is a graduate of the class f 2001. After working in fashion retail, Valko founded Thirty Something Fash- on, a blog and personal styling business. After graduating from Elon in 2001, arly Walko realized that she wanted to ake her love of fashion to a professional Tvel. Her first positions in retail at eiman Marcus and Nicole Miller gave Valko a foundation in the fashion busi- ess. It was there that she learned about •le unglamorous business of fashion: be numbers, the mounting pressure of neeting and passing increasing sales oals. Walko attributes much of her fash- on expertise to her experiences in retail, 'he encourages students interested in ashion to work at stores or showrooms because this is where you will see what is behind the flashing lights at fashion week and recognize how the industry survives. Walko's time in retail reaf firmed that her love of fashion was worth the hard work and thus every job experi ence that she had perfectly positioned her for the next one. Now, Walko is work ing at her own personal styling business where she helps working women and busy moms find their sense of style. TSF THIRTYbtbM^-iHiNc “If you’re doing it because you think if s the easy fun, fluffy type of industry it's not. It requires a lot of hard work and time. It’s not as glamorous as it is believed to be.” - CarLy Walko Founder of Thirty Something Fashion ■■■■m
Elon University Student Newspaper
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Dec. 1, 2013, edition 1
17
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