Value of U.S.
By Mary Bubar
Legislation for a bill that would
lift travel and some trade sanctions
with Cuba is gaining popularity
with some in Congress.
The U.S.embargo, in place since
1962 following the communist
takeover of the Caribbean island,
is being challenged by a bipartisan
group of lawmakers.
Representing a group including
Human Rights Watch, the U.S.
Chamber of Commerce and
the Senate Foreign Relations
Committee, Senator Richard Lugar
(R-IN) maintains that the 47-year-
old embargo has failed to achieve
its stated purpose of bringing
democracy to the island nation.
"Economic sanctions are a
legitimate tool of U.S. foreign
policy, and they have sometimes
achieved their aims, as in the case
of apartheid in South Africa,"
said Lugar in a letter to President
Obama citing the failure of the
Cuban policy. "(But) it may have
been used as a foil by the regime
to demand further sacrifices from
Cuba's impoverished population."
Embargo as a means to
democratize the communist society
remains a controversial issue.
"The embargo is illegal, it is
essentially an act of war, and no
war has been declared on Cuba,"
said Assistant Professor of History
Alvis Dunn. "If your goal is to open
Cuban society, we should open
ours. If our system is so wonderful,
let them see it."
President Obama recently
overturned strict Bush
administration travel restrictions
limiting immediate family members
to one two-week visit every three
years. Extended families are
now allowed to visit their Cuban
relatives once a year.
See "Cuba" on page 4
David Hewsen, a 1988 graduate of Guilford College, returned with his
vibrant exhibit, ""The Road & Wilderness; Beauty and Destruction in
the Peruvian Amazon." The exhibit is on display until April 29.
Hege Gallery Presents
By Maria Kiipper
"After taking Ayahuascha
from a shaman, I had mythical
images come to me. In my
vision, a woman came to me
and said, 'take your talents
and show the beauty and
destruction of this place,"' said
artist David Hewson'88.
Hewson's vision inspired
him to create the exhibit, "The
Road & Wilderness: Beauty
and Destruction in the Peruvian
Amazon," which opened in
the Hege gallery on March 16
and will stay up until April 29.
Hege Gallery hosted an artist
meet-and-greet on March 31,
organized by Director and
Curator of the Art Gallery,
Many students responded
to the way his work enhanced
awareness of the changes
See "Hewson" on page 8
Marketing Plan enters
By Deena Zaru
Right now we are in the
positioning stage," said Senior
Director of Communications and
Marketing Ty Buckner. "We are
looking really hard at what the
external view of Guilford is and
what we want it to be and make
sure that this image is authentic."
The positioning process is a
preliminary step in developing
the college's marketing plan, an
element of The Strategic Plan for
Guilford College 2005-2010. This
process began in February and will
be finished by May.
Lynn Gibbs, vice president
of the Design Group, said that
the marketing position will be
determined through community
"We need students and everyone
in the community to contribute
their ideas on what they think the
true essence of Guilford is," said
Community Senate will be
instrumental in the process of
"Senate will bring this issue
to the students, and from the
input, we will compile a list of the
highlights of the students opinions
on Guilford's image and the reality
at Guilford so it can be referred to
in determining the community's
position," said Community Senate
president Joe Pelcher.
The integrated marketing plan
will be developed over seven
months, from May to December.
Upon the completion of that stage,
implementation will occur in
January 2010. This plan will be in
place through December 2013.
"Before we begin developing
the marketing plan and get the
funding for it, we have to settle
on our position," said Buckner.
"We have to determine what the
positive characteristics or qualities
are that we want people to think of
when they think of Guilford. They
have to be authentic and resonate
with the entire community—not
just prospective students, but
current students, faculty, staff and
Buckner said that the goals of
the marketing plan will be taken
into account when determining the
According to the Guilford
Beacon, the main goals of the
integrated plan are to promote
Guilford's uniqueness as a Quaker-
founded liberal arts college that
emphasizes academic excellence.
See "Marketing" on page 2