Value of U.S. sanctions against Cuba debated By Mary Bubar Staff Writer Legislation for a bill that would lift travel and some trade sanctions with Cuba is gaining popularity with some in Congress. The U.S.embargo, in place since 1962 following the communist takeover of the Caribbean island, is being challenged by a bipartisan group of lawmakers. Representing a group including Human Rights Watch, the U.S. Chamber of Commerce and the Senate Foreign Relations Committee, Senator Richard Lugar (R-IN) maintains that the 47-year- old embargo has failed to achieve its stated purpose of bringing democracy to the island nation. "Economic sanctions are a legitimate tool of U.S. foreign policy, and they have sometimes achieved their aims, as in the case of apartheid in South Africa," said Lugar in a letter to President Obama citing the failure of the Cuban policy. "(But) it may have been used as a foil by the regime to demand further sacrifices from Cuba's impoverished population." Embargo as a means to democratize the communist society remains a controversial issue. "The embargo is illegal, it is essentially an act of war, and no war has been declared on Cuba," said Assistant Professor of History Alvis Dunn. "If your goal is to open Cuban society, we should open ours. If our system is so wonderful, let them see it." President Obama recently overturned strict Bush administration travel restrictions limiting immediate family members to one two-week visit every three years. Extended families are now allowed to visit their Cuban relatives once a year. See "Cuba" on page 4 David Hewsen, a 1988 graduate of Guilford College, returned with his vibrant exhibit, ""The Road & Wilderness; Beauty and Destruction in the Peruvian Amazon." The exhibit is on display until April 29. Hege Gallery Presents Interijisciplinary Exhibit By Maria Kiipper Staff Writer "After taking Ayahuascha from a shaman, I had mythical images come to me. In my vision, a woman came to me and said, 'take your talents and show the beauty and destruction of this place,"' said artist David Hewson'88. Hewson's vision inspired him to create the exhibit, "The Road & Wilderness: Beauty and Destruction in the Peruvian Amazon," which opened in the Hege gallery on March 16 and will stay up until April 29. Hege Gallery hosted an artist meet-and-greet on March 31, organized by Director and Curator of the Art Gallery, Terry Hammond. Many students responded to the way his work enhanced awareness of the changes See "Hewson" on page 8 Marketing Plan enters development stages By Deena Zaru Senior Writer Right now we are in the positioning stage," said Senior Director of Communications and Marketing Ty Buckner. "We are looking really hard at what the external view of Guilford is and what we want it to be and make sure that this image is authentic." The positioning process is a preliminary step in developing the college's marketing plan, an element of The Strategic Plan for Guilford College 2005-2010. This process began in February and will be finished by May. Lynn Gibbs, vice president of the Design Group, said that the marketing position will be determined through community input. "We need students and everyone in the community to contribute their ideas on what they think the true essence of Guilford is," said Gibbs. Community Senate will be instrumental in the process of gathering opinions. "Senate will bring this issue to the students, and from the input, we will compile a list of the highlights of the students opinions on Guilford's image and the reality at Guilford so it can be referred to in determining the community's position," said Community Senate president Joe Pelcher. The integrated marketing plan will be developed over seven months, from May to December. Upon the completion of that stage, implementation will occur in January 2010. This plan will be in place through December 2013. "Before we begin developing the marketing plan and get the funding for it, we have to settle on our position," said Buckner. "We have to determine what the positive characteristics or qualities are that we want people to think of when they think of Guilford. They have to be authentic and resonate with the entire community—not just prospective students, but current students, faculty, staff and donors." Buckner said that the goals of the marketing plan will be taken into account when determining the position. According to the Guilford Beacon, the main goals of the integrated plan are to promote Guilford's uniqueness as a Quaker- founded liberal arts college that emphasizes academic excellence. See "Marketing" on page 2