RESULTS OF DAY
2[l|0
AT VAN DYKES
WINSTON-SALEM, N. C., SATURDAY, OCTOBER 26, 19:
Mr. Johnson Discusses
Department Store Work
Exceptional Opportunities For
College Graduates in De
partment Stores Today
At Van Dj'ke’s, Tuesday morning,
Mr. Jolinson, Assistant Buyer, made
an interesting talk on the possibili
ties open to eollege women in the
department store field. By special
request, he submitted his speech
The Salemite for publication, a
“It' you reach ‘the top’ in depart
ment stores, you’ve got to climb. Is
it worth the try ? Yes, it is. There
are women today in this line of
work—outstanding successes, I’ll ad
mit—who are earning as high as
$25,002.00 a year and some even
more There are hundreds of them
who earn from ^5,000 to $15,000
and still the demand is greater than
the supply.
“What, you ask, must I possess
be a success in a department stor
Eirst, there are four things that y
must possess, and I’m sure after
looking at this wonderful group of
young women that everyone of you
does, if you hope to succeed. They
are; A high endowment of native in
telligence; genuine executive capac
ity; exceptional initiative, and physi
cal stamina. For these requirements
any progressive store^ is wdling to
pay large rewards. The merchan
dise business is growing by leaps
and bounds, and to handle this ever-
increasing business every store must
have a strong organization.
“Now, if I have these qualifica
tions, what phase of the work should
I tackle? Well, there are four main
divisions of organization in every
store. First, there Is merchandising,
tihen management, then finance, and
then publicity. Everyone of these
are highly responsible positions and
are accordingly very well paid.
“The merchandising end has the
responsibility of buying all the
cliandise and then selling it t
sufficient profit over and abovi
costs. Now, suppose a college girl
comes into the store as a saleslady
;ind right awav shows a flair for
knowing what the public wants
buy. She will immediately be given
the position of department head,
which is tbe next step up. She is
then an understudy to the buyer or
assistant buyer. When distinct
ability has been shown in these sub
(.rdinate places, she will then bt
ready for a buyer’s position. Ir
this department, the hours are long
and the demands for industry
alertness are constant. It is clear,
then, that she must have certain defi
nite characteristics. She must be
qalck and adaptable, able to mix
with all kinds of people and to ivi-
press her personality upon them. 01
course, she must possess a disting
uished taste in clothes, style and
dash.
“In the managing division, there
are the operating, service and per
sonnel departments. This division
does the hiring and firing, promot
ing and transferring of employees.
It lias charge of delivery,^ adjust
ments and mail orders. The girl
with executive ability but with no
gift for selling, may find her prop
er niche in this department.
“For the mathematically inclined
girl, with a turn for figures, the
finance department ofters excellent
opportunities. This division has
charge of the disbursement of all
moneys, the recording of day-to-day
facts concerning the income, ex
penses and disbursements of the or
ganization.
“The last division has to do with
the publicity. I read in the paper
just a few days ago of a woman who
was earning one hundred thousand
dollars a year in the advertising
business. Perhaps you like to
and have done excellent work c
eollege magazines. Then your
chances are good as a copy writer
(Continued on Page Three)
Junior Glass Conducts
Y.W.Vesper Service
Attractive Program Presented
By Juniors On Sunday
Evening
Tlie .Junior class had charge of
the Vesper services Sunday evening.
Elizabfth Allen, president of the
, conducted the service. Eliza
beth Ward read the Scripture lesson
after which Mary Norris led in
prayer. Blanche Phillips, Mary B.
Williams, Mary Clark and Lucile
Hassell sang “The I.ord Is in
Holy Temple.” Adelaide Winston
read (ieorge Eliot’s beautiful poem.
May I Join the Choir In^
Jrace Martin closed the service with
a talk on the truly Christian life.
She said that really to be a Christ
ian one must take one’s Christianity
with one into all phases of life; to
live so that others may feel the
goodness in you, and may be inspired
to be good likewi;
NOTICE !
Papers and magazines from
tlie high schools and colleges of
North Carolina and Virginia
are placed on a rack in the
Salemite office every week. Ev
erybody is invited to come to
the office and read them at any
time. (Please replace the pa
pers in order after you have
finished looking through them.)
—The Editor.
Miss Fries Tells Of
Old Salem Sqare
Interesting Talk on the Com
munity Life and Customs
of the Village
Miss Adelaide I’ries, an alumna
Salem College, was the speaker at
Y. P. .M. October 2:5. She has don;
much research work in eonnectioi
with the beginnings of the Moravi
SALEM STUDENT MAKES
SPEECH” AT VAN DYKES
At Van Dyke’s, Tuesday, Mr.
Johnson, Assistant Buyer, asked Lu
cile Hassell to be present at the reg
ular meeting of the clerks that eve
ning, and to make “a little talk to
them from the customer’s point of
Comforted somewhat by tlie
thought that this meant only an
informal interview with the seven or
ight saleswomen and salesmen on
lie second floor, she consented with
omething akin to enthusiasm. Then,
t six o’clock, she was seized with a
sudden fright upon facing a va.st and
dignified audience of about twenty-
five or thirty people, seated in rows
forming a semi-circle before her.
However, having confessed to them
the disconcerting eifect of a great
multitude upon an inexperii
speaker I.ucile felt much nior
ease and proceeded with her tas
She first congratulated the
Dyke’s salespeople upon their
ure to he oyer-insistent in making a
sale, and upon their courtesy tows
all customers—especially SaL
girls. Then she talked for a i
minutes about things which anr
customers, .such as cffusivene
marked deference to wealthy patrc
and neglect of less pretentious cus
mers; the inadvisability of sayii
“Mrs. So-and-So boiiglit one 1
this last week.”
SALEM ACADEMY
ELECTIONS
Several officers were elected in the
Academy this week. They are: Pres
ident of the Athletic Association, Dot
Ryman; President of the Science
Ciub, Betsv Arnifield; Head of Ves-
, Charlotte Duffy; Fire Chief,
Ruth Kreiter.
.‘ommunity and so, in her speech
about old Salem, she could be called
an excellent authority on the facts
which she gave.
Miss Fries asked first that the
dience imagine that they
standing in the middle of Salem
Square, and looking into the past.
Old Salem was planned in such a
I'ay that in the middle of a tract of
00,000 acres was the Square and
around tliis was the community. The
iportant buildings of the vil
lage surrounded tlie Squar
first house which
built in Salem was not in the imme
diate center of tlie village but about
block north, on Main street.
Thi.s house does not stand today, but
tliere is a bronze
place where it was built. The first
which has lasted to the pres
ent day, is the north half of the
building on the west side of the
re. This was erected in 1769.
very typical of the early build
At the time of its construc-
it was intended for a Brothers’
e or a home for all the older
and unmarried m
ty. Many important industrial
ities were centered there
Tuesday at Van Dykes
Successful For Salem
Despite Unfavorable Weather
Conditions, Returns Show
Slight Excess of Profits
In spite of an inconvenient lack of
consideration on the Weather Man’s
part—an annoying want of co-opera
tion—many customers paddled forth
Tuesday, and contributed their share
to the success of Salem Day at Van
Dykes.
Some of the girls have recently
learned of the effective methods used
by the members of the Junior I.eagut
', and think that they could
be much more proficient in salesman-
ihip now than they were when they
had the opportunity. If the Salem
rls had been equipped with Rain
Insurance and experience the results
of their day at the store would hai
been overwhelming. However, as
IS the number of sales was quite
atifying—over five thousand dol
es’ worth! and tlie total net profit
IS equally pleasing—two hundred
d one dollars! Thus the agreed
percentage on returns slightly ex
ceeded Mr. Van Dyke’s most gen
erous guarantee of tw'o hundred dol-
The day was a success not in a
pecuniary way alone; for all the
College students obviously had
most delightful time playing the rob
of business women, modeling fash
ionable clothes, and learning the
•ks of the trade. Every employer
I employee at Van Dykes aptly
assumed the part of host or hostess
and made the Salem girls feel per
fectly at home, as if they were among
old friends.
Several members of the force even
took some of the girls out to lunch
a rare treat for confined collegians.
Music Hour Features
Second Opera Lecture
Dean Vardell Continues With
Dry Recitative, Accompan
ied Recitative and Aria
At music hour on Thursday after-
loon, Dean Vardell gave the second
of his talks on opera, continuing with
the three elements of the opera—dry
recitative, accompanied recitative.
Recitative
which lias n
eal form.
iple
is musical dialogue
strict measure or musi-
recitative is the
type. The accompani-
Dry
Early Risers Have
Thrilling Ride
Members of the Riding Club
Set Forth at Early Hour
Early Wednesday morning just
Phoebus was sending forth his first
. ,, sparkling rays on the chilly world.
Hall today occupie.s the ^^^liant figures rode forth into
place where the Community House Anderson’
stood. Just south of that was the
Sisters House, which was erected m ^way, on
building is I (jiscern that these stalwart fig-
Miss Atkinson, Lucy Wool
ment is meager and is generally C(
posed of the harpsichord, violins and
cellos which strike a few chords and
the conversation ensues. This is
quite easy to listen to and to under
stand, since the orchestra is kept in
the background and content of the
conversation is less dramatic than
that of the accompanied recitative.
The area was similar in many ways
to one of Hamlet’s soliloquies. At
a time of repose, one of the charac
ters would sing the emotional expres
sion of what he had felt. Gluck
said such things w'ere artificial and
his works tore down tradition and
made drama more paramount. Moz
art wrote in this vein, and was pri
marily a light opera writer.
The light opera of his day was in
no way related to that of today. In
the main, opera was “opera seria,”
.serious opera. This was classic
mood and it was all that its name
iplied. The atmosphere of tragedy
■rvaded. Between the acts of op-
a seria, vaudeville interludes were
yen which gradually grew into the
opera buffa or light opera in which
Mozart excelled. Although German
by nature, he wrote some of the
greatest Italian works. His best
known operas are: “The Marriage of
Figaro,” “The Magic P'lute,” and
'Don Giovanni.” The last mentioned
s considered his best.
This is tlie age-old story of Don
Juan and deals with the complete
undoing of this irresistible and at-
e gentleman. Although Ital-
form, Mozart shows himself a
great dramatist. By a turn of the
(Continued on Page Three)
Students Vote On
Statistics For 1930
Superlatives for This Year
Are Elected by The
Student Body
On Friday of last week the fol
lowing girls'were elected “Superla
tives” by popular vote of the col
lege students;
Prettiest, Fritz Firey; Most
Original, Lucile Hassell; Most Pop
ular, VirginiaMartin; Most Athletic,
Ruth Carter; Best All-around Sen
ior, Fritz Firey; Best All-around
Junior, Ruth' Carter; Best All-
around Sophomore, Mary Mitchell
Norman; Best All-around Freshman.
I.yda Wonielsdorf; Most Intellectu
al, Eloise Vaughn; Miss Salem, Vir
ginia Martin.
on the west side of the Squ!
the southern corner of the block. Al
though it has been renovated, the old
walls are still standing. This build
ing really formed the center of the
community life in many ways for it
was the village store. During
liitionarv days many of the rebel
received supplies through
the help of the proprietor of this
South Hall, which is on the east
„ide of the Square, was the begin
ning of the boarding school. At first
only a day school but when
girls from long distances asked t(
be admitted, the real boarding school
finally begun with four Moray-
girls and four out-of-town girls.
Reading, writing, arithmetic, geog-
iphy, painting and music were
taught along with some of the prac
tical arts.
On the nortU part of the square
e building which is now the inus-
im was at first a boarding school
r boys. This, b
success. The present college office
building was erected in 1811 as a
home for the Inspector of Salem
—as the president of the col
lege was then called.
In closing. Miss Fries told about
a very interesting letter which has
recently been found, in which the
first Inspector wrote to a friend
June of 1791 and told him about
President Washington’s visit in
community and made the statei
that Washington was fervent ir
approval of the organization of Sa
lem community.
McAnally, Kitty Brown,
Carrington Holman, and Thelma
Stortz. It took these well-known
horsewomen about an hour and
half to jolt up a good appetite, after
which they returned at 7::iO (figure
up the hour of rising for yourself!)
in time to eat bacon and toast in
the eollege dining-room. This, the
first Daybreak Horseback ride of the
proclaimed by all who
tended it to be the best so far.
Junior Class Most
Efficient This Week
New Colors, Black and Gold,
Adorn Sought-After Cup
This week the Black and Gold re
placed the Red and Black as em
bellishment on the handle of the
much sought-after Efficiency Cup.
In other words, the Juniors had the
highest standard in efficienc}'
his week with a percentage of 62.
in improvement of 38 per cent over
their last week’s .score. The Fresh
men were next with a pereerrtage of
471/). The Sophomores and Juniors
followed with percentages of 46 and
13 respectively.
The Juniors have redeemed them
selves. It’s up to the Seniors and
Sophomores to do the same!
JVhose colors will fly on the Ef
ficiency Cup next week?
Salem Program To Be
Broadcast
Plans Have Been Completed
For Broadcasting From
Station W B T
Salem is quite fortunate in having
the opportunity to broadcast a pro-
from station WBT at Char
lotte, one of the strongest stations in
the south. Plans for the broadcast
ing have been underway for about a
month; but no definite date was set
until the past week when the girls
to be heard em the first program went
to Charlotte for an audition. All the
sounded all right over the
radio and the date for the broadcast
.set for Wednesday, October 30,
t seven-thirty to eight-thirty.
Virginia Martin will take the girls
to Charlotte to broadcast the follow
ing numbers:
“Luxemburg Garde'ns.” from
Sketches of Paris, by Kathleen Ban
ning, and “Bird of Love Divine,” by
Wood—vocal solos by Annie Sue
Sheets; “On Wings of Song,” Men
delssohn, and “F'raskita,” a Spanish
dance by I/char—Miss Hazel Horton
Reid, violinist; “Calm as the Night,”
Bohm, and “The Sun,” by Curran—
sung by Miss Elizabeth Rondthaler;
Grieg’s “Nocturne,” and John Ire
land’s “Ragamuffin”—piano solos by
Dorothy Tlumipson; “By the Waters
of Minnetonka,” Lieurance, and
“Li’F Jasmine Bud,” from Bayou
Songs, by Lily Strickland—vocal
solos by Millicent Ward; Schubert’s
“Ave Maria,” played by Miss Read;
“La Boheme,” by Puccini—sung by
Wilhelmina Wohlford.