Page Four
THE SAL E M1T E
October 5, 1956
You Can Win a Cash Award—
and Scholarship Money for Your College in
Reader’s Digest
$41,000 CONTEST
Open to All College Students {Faculty, too!)
Nothing to buy...nothing to write
,.. and you may find you know more about
people than you think!
How well do you know human nature? Can you tell
what subjects interest people most? Here is a chance to test your
judgment—show how good an editor you are—and you may win
$5,000 for yourself, plus $5,000 in scholarship funds for your
college.
It’s fun to try. Maybe you can top other students in
colleges across the country . . . and you can match wits with the
editors of Reader’s Digest.
Why do far more college graduates read Reader’s Digest than
any other magazine? What is it that makes the Digest the most
widely read magazine in the world — with 11 million copies
bought each month in the United States, plus 9 million abroad?
Why is it read each month by at least 60 million people, in 12
languages—Arabic, Danish, English, Finnish, French, German,
Italian, Japanese, Norwegian, Portuguese, Spanish and Swedish?
Can you spot in a typical issue of Reader’s Digest the uni
versal human values that link scholars, statesmen, scientists,
writers, businessmen, housewives? Can you pick out the articles
that win be most popular with the average Digest reader?
You may find
. . .you know more about people than you think!
Here’s all you do. Study the descriptions (at right) of the articles in the
October Reader’s Digest—or, better still, read the complete articles in the
issue itself. (But you are not required to buy The Reader’s Digest to enter
the contest.) Then simply list the six articles—in order of preference—that
you think readers of the magazine will like best. This will be compared with
a nationwide smvey conducted among a cross section of Digest subscribers.
Follow the directions given below. Fill in the entry blank, paste it on a
post card, and get it into the mail before the deadline. Additional blanks are
obtainable at your college bookstore.
All entries must be postmarked not later than midnight, October 25,1956.
Don t delay. In case of ties, the entry with the earliest postmark will win.
Just pick in order the six articles
you think most readers of October
Reader's Digest will like the best.
READER’S DIGEST CONTEST, Box 4, Great Neck, L. I., New York
In the space opposite the word “FIRST” write the number
of the article you think will be the most popular of all.
Opposite the word “SECOND” write the number of the
article you think wiU rank second in popularity. List in this
way the numbers of the six top articles in the order of their
popularity. (Note:Use only the numbers of articles you choose.
Do not write the title of any article.) Clip and paste this cou
pon on a Government post card.
Name Jtddress
First.
YOU wmi
*5000 cash 1®* prize
plus $5000 for the scholarship
fund of your college or . . .
*1000 cash 2"*' prize
plus $1000 for the scholarship
fund of your college or . . .
Any of TEN $500 cash prizes
plus $500 for the scholarship
fund of your college or . . .
Any of 100 $10 prizes
in book credit from your
local college bookstore
And if your entry is the best from your
college you will receive an extra award
—an additional $10 in book credit
at your college bookstore,
FOLLOW THESE EASY RULES
1. Read the descriptions in this adver
tisement of the articles that appear in
October Reader’s Digest. Or better,
read the complete articles. Then select
the 6 that you think most readers will
like best.
2. On the entry blank at left, writethe
number of each article you select. List
them in what you think will be the
order of popularity, from first to sixth
place. Your selections will be judged
by comparison with a national survey
which ranks in order of popularity the
6 articles that readers like best. Fill in
and mail the coupon. All entries must
be postmarked not later than mid
night, October 25, 1956.
3. This contest is open only to college
students and faculty members in the
U. S., excluding employees of The
Reader’s Digest, its advertising agen
cies, and their families. It is subject to
all federal, state and local laws and
regulations.
4. Only one entry per person.
5. In case of ties, entries postmarked^
earliest will win. Entries vp\l be judged
by O. E. McIntyre, Inc., whose de
cision will be final. All entries become
property of The Reader’s Digest; none
returned.
6. All winners notified by mail. List
of cash-prize winners mailed if you
enclose a self-addressed, stamped enve-
lope.
City^
Name of college^
^State^
Deader^
Digest
"nlarity and influence are world-wide
Which six articles will readers
of the October Digest like best?
1. Norfolk’s friend to troubled teen-agers. Story of the ar
thritic cripple to whom youngsters flock for advice,
2. The great Piltdown hoax. How this famed “missing link”
in human evolution has been proved a fraud from the start.
3. How to sharpen your judgment. Famed author Bertrand
Russell offers six rules to help you form sounder opinions.
4. My most unforgettable character. Fond memories of Con
nie Mack—who led the Athletics for 50 years.
5. How to moke peace at the Pentagon, Steps to end ruin
ous rivalry between our Army, Navy and Air Force.
6. Book condensation: *‘High, Wide and Lonesome. Hal
Borland’s exciting story of his adventurous boyhood on a
Colorado prairie.
7. Medicine’s animal pioneers. How medical researchers
learn from animals new ways to save human lives,
8. What the mess in Moscow means. Evidence that the
Communist system is as unworkable as it is unnatural,
9. Master bridge builder. Introducing David Steinman,
world leader in bridge design and construction.
10. College two years sooner. Here's how extensive experi
ments proved a bright lOth-grader is ready for college.
n. Laughter the best medicine. Amusing experiences from
everyday life.
12. What hoppens when we pray for others? Too often we
pray only for ourselves. Here's how we gain true rewards
of prayer when we pray for others.
13. European vs. U. S. beauties. Why European women are
more glamorous to men.
*
14. Trading stamps—bonus or bunkum? How much of their
cost is included in the price you pay?
15. Living memorials instead of flowers. A way to honor t*ie
dead by serving the living.
16. It pays to increase your word power. An entertaining
quiz to build your vocabulary.
17. Are we too soft on young criminals? Why the best way
to cure juvenile delinquency is to 'punish first offenders.
18. Medicine man on the Amazon. How two devoted mw
sionaries bring medical aid to jungle natives.
19. Creatures in the night. The fascinating drama of nature
that is enacted between dusk and dawn.
20. What your sense of humor tells about you. What the
jokes you like, the way you laugh reveal about you.
21. The sub that wouldn’t stay down. Stirring saga of the
U.S.S. Squalus* rescue from a depth of 40 fathoms.
22. Madame Butterfly in bobby sox. How new freedoms have
changed life for Japanese women; what the men think.
23. Doctors should fell patients the truth. When the doctor
operated, exactly what did he do? Why a written record
of your medical history may someday save your life.
24. “How wonderful you ore ... ’’ Here’s why affection
and admiration aren’t much good unless expressed; why
locked-up emotions eventually wither.
25. Harry Holt and a heartful of children. Story of a farmer
who singlehandedly finds homes for hundreds of Koreali
war orphans.
26. Our fax laws make us dishonest. How unfair tax laws
are causing a serious moral deterioration.
27. Venereal disease now a threat to youth. How V.D. is
spreading among teen-agers—and sane advice to victims.
28. Secy. Benson’s foith in the American farmer. Why he
feels farmers, left alone, can often solve their own prob
lems better than Washington.
29. Your brain’s unrealized powers. Seven new findings to
help you use your brain more efficiently.
30. Britain’s indestructible “Old Man.’’ What Sir Winston
Churchill is doing in retirement.
31. Are juries giving away too much money? Fantastic
awards juries hand out because they confuse compassion
with common sense.
32. My last best days on earth. In her own words a young
mother, learning she had cancer, tells how she decided to
make this the “best year of her life.’’
33. Foreign-aid mania. How the billions we’ve given have
, brought mainly disappointment and higher taxes.
34. Out where jet planes c/e born. Story of Edward Air
Force Base, where 10,000 mer battle wind, sand and speed
barriers to keep us supreme n the sky.
35. Life in these United States. Humorous anecdotes reveal
ing quirks of human nature,
36. Man’s most playful friend; the Land Otter. Interesting
facts about this amusing animal.
37. Why not a foreign-service career? How our State De
partment is making foreign service attractive to young men.
38. A new deal in the old firehouse. How one town got
lower taxes, greater protection combining fire and police,
39. Crazy man on Crazy Horse. Meet the man whose
statue of an Indian will be the largest in history.
40. Their business is dynamite. How the manufacture of
this explosive has been made one of the safest industries.
41. HU best customers are babies. How a kitchen strainer
and a pint of mashed peas became the Gerber Products Co.
42. Smoky Mountain magic. Why this, our most ancient
mountain range, has more visitors than any other.
43. Call for Mr. Emergency. Meet the Emergency Police,
who get 8 million New Yorkers out of trouble.
44. Beauty by the mile. How landscape engineers prove
roadside planting is lifesaving as well as beautiful.
45. Humor in uniform. True stories of the funny side of
life in our Armed Forces.
46. Seven economic fallacies. The American Economic
Foundation explodes misconceptions about our economy.
47. Admiral of the Greek Oil Fleet. Story of Stavros Niar-
chos, who has won a fortune betting on—and carrying—oil.
V.-*