I March 29, 1957
CigdTette Typifies Atnericcin Progress
Two visitors from Salem College — Carol
ICoolte and Marcia Stanley—are greeted by the
||plant receptionist of Reynolds Tobacco Com-
Jpany, on their arrival for a personalized tour
i of Reynolds.
The two visitors, and their guide for the
f,occasion (guide at right) pause to watch an
|,.inspector at one of the hundreds of cigarette
Imaking machines that enter into the daily
production at Reynolds. All the guides are
experienced in manufacturing and know how,
to explain in easily understood terms the pro-
eduction activities.
Each of the many cigarette departments at
Reynolds contains multiple rows of machines
for the making and packaging of cigarettes.
The conveyor systems include a private
“elevator” for each new Carton of cigarettes.
Here you see the guide giving the two visitors
she is showing around an inside view of one
such set of “elevators”.
Cartons are encased and ready for shipment
the very day cigarettes in them are made.
The two visitors look into a ease packing
niachine that has mechanically counted and
grouped the necessary number of cartons to
fill 9- case. As the guide is explaining, the
machine’s operator will next slip an empty
case over the opening and the machine will
pack and deposit it on the conveyor belt at
■right.
Winston-Salem is a good town for sightseers
and tourists. They can see Old Salem and
Salem College—(founded in 1772). Then they
can ride through the spacious campus of Wake
Forest (brand new).
But in between these two dates—1772 and
1956 is an event of world renown, the found
ing of Reynolds Tobacco Company—1875.
When you leave North Carolina and even
go as far as Yankeeland, people don’t always
say Winston-Salem — well, you must know
Bill Barnes, All-American,” and most of them
have never heard of Salem College. But, in
evitably, someone will hold up a pack of Win
stons, Salems, Cavaliers, or Camels. You find
that everyone has heard of Winston-Salem.
You like to, think of Reynolds Tobacco Com
pany as an institution, for it has meant as
much to the town or the city of Winston-
Salem, almost since its founding. With 12,000
employees, 80,000 stockholders, and 40,000
visitors a year, its scope would surprise even
the farseeing j^oung man whose initiative, so
many years ago, gave it its start.
If you live in Winston-Salem, even if you
live there nine months out of the year, you
feel that you are lucky to be able to get the
inside dope” on why Reynolds is one of the
most successful business enterprises in the
United States and the world. And you feel
that it will give you a certain insight into the
American System, and why it works so well.
The Company cannot help but be proud of
itself. So it gives you a guided tour to let
you see for yourself what Progress — in the
name of machines — has done. You see a
machine that produces over one thousand per
fectly formed cigarettes per minute. You see
bobbins of cigarette paper.
Along the course of the tour, you see how
the blended shreds of tobacco are supplied re
peatedly to each machine. You are told that
this tobacco comes not only from the United
States, but from the Near East. You hadn’t
realized before that tobacco goes through a
“Properly Aged” and an “Expertly Blended”
stage.
You see the machines for Winstons- and
Salems—the filter-tip cigarettes. As fast as
the machine severs the cigarettes it feeds them
into the assembly unit in pairs — with the
brand-name ends facing each other.
The assembly unit fits a double-length filter
precisely between the facing ends of the pair
. . . wraps tipping material around those ends
and the double-length filter . . . slices through
the middle of that combination—thus complet
ing two filter-tip cigarettes at a clip.
You see many processes going on. The
cigarette is alone. Then it goes into company
with nineteen more, and finally it ends up in
a carton among other cartons in a cardboard
box ready for shipping.
Next time you light a cigarette you look at
it with wonder.
A man is fascinated with the machine work
of Reynolds. But a woman always notices
other things. She sees the soft green Colors
throughout the plant. She observes the clean
floors. She smiles back at the workers who
seem proud of their plant and the work they
are doing.
And she sees a picture of a family—a man,
a woman and a little girl—lying in a little
shelf on a worker’s machine.
You notice throughout the plant the motto
—“We Believe in Ourselves And in Our Fellow
Workers—We Believe in Our Company and
its Products—Their Good Name is Our Good
Name”. You know this is true.
You decide that in this case Progress is
good. You’re proud to be an American.
—Marcia Stanley
Auction Pays
The Y. W. C. A. auction held in
chapel on Tuesday, March 19, re
sulted in the sale of some twenty-
six items for a total of $346.50. This
figure is only slightly less than the
total of previous years.
Master of Ceremonies and
auctioneer a la mode Don Britt
succeeded in boosting the price of
Mr. Wendt’s cake to $13.00, of Dr.
and Mrs. Gramley’s three tables of
Wherever You
Want To Go
When You
Want To Go
bridge to $41.50, and of his own
famous “dinner for eight girls with
dates supplied” to $45.00.
There were some real bargains
at the auction, among them the
weiner roast for ten people offered
by Sisters’ dormitory, which went
for only $8.00, and the trip to Far
mer’s Dairy Bar for eight girls
offered by South Dormitory, which
went for only $6.00.
The proceeds from the auction
will be sent to the World Univer
sity Service to aid in bringing for
eign students to the Salem campus.
enqrcuinq co.
Rude
Awakening
By Frank Kinney
The cost of neglect is despair—
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Night Until 9:00
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