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Page 2
Ocolur
Salem Named a "Success Story"
in Enrollment Management
Orficc of Public Information—Salem
Academy and College
Salem Academy and College is featured
as one of three “success stories" in the fall
1992 issue o{ Strategies, a national news
letter published by Ingersoll Williams &
Associates Inc. of Colorado.
Ingersoll Williams, a national enroll
ment management counseling firm, fea
tures Salem along with the Georgia Insti
tute of Technology and the Minne.sota
Technical College system in the newslet
ter, which is mailed to directors of admis
sions and presidents at 3,000 colleges and
universities nationwide.
The article summarizes how Salem
rebounded from a 19 percent enrollment
decline at the college and a 23 percent drop
in enrollment at the Academy in 1990. In
1991, Ingersoll Williams conducted an
enrollment management audit and began a
15 month project to reverse the decline.
In August 1991, after the arrival of
President Julianne Still Thrift the college
took several steps to increase enrollment
including recruiting alumnae volunteers to
join forces with students, faculty and
admissions staff in a 10-week telephone
campaign that reached 6,000 prospective
students and their parents; developing a
comprehensive enrollment management
plan with clear goals, strategies and de
tailed action plans; making admissions staff
“territory managers” with specific goals
and techniques for maintaining relation
ships with prospective students, and hiring
a director of enrollment management to
plan and implement strategies to increase
and maintain enrollment.
This fall, enrollment in the college fresh
man class increased 64 percent. Freshmen
enrollment at the Academny is the highest
in 10 years, and the division of continuing
studies has posted one of its largest enroll
ments in history.
In addition, Salem College cut its attri
tion of undergraduate students in half.
The Strategies newsletter notes that
between 1969 and 1992, the number of
women’s colleges dropped by 61 percent
to fewer than 90. This fall, however, 80
percent of all women’s colleges achieved
increases in enrollment, with Salem post
ing the largest increase in the nation.
a
octoteP
hOPPiMeSiGopeS
from R. Galaxy.
* ARIKS (March 21-April 19) RAM— Be careful when driving in traffic because
you might get your car rammed.
* rAl.'RlIS (April 20-May 20) BULL— Don’t fight or argue with anybody this
month bccau.se people will consider you a bully.
* CANCKR (June 21-July 22) CRAB—If you wake upon the wrong side of the bed,
do not spend your day being crabby.
* LEO (July 23-Aug. 22) LION— Be sure to follow closely the rules here at Salem
-no cheating, stealing, or lion .
VIRGO (Aug. 23-Sept. 22) VIRGIN— Your lucky song this month is by
Madonna, “Like a Virgin.’’
LIBRA (Sept. 23 Oct. 22) SCALES— If you study hard, you won’t think the
grading scales here at Salem are too harsh.
GEMINI (May 21 -June 20) TWINS— Even if your favorite baseball team is not
Minnesota, this is a good month t bet on the Twins.
SCORIO (Oct. 23-Nov. 21) SCORPION- On the night of a full moon if a
warewolf bites you, don’t get too excited, but beware of the scoipians. because’they
also come out at night and live here at Salem.
SAGITTARIUS (Nov. 22-Dec. 21) ARCHER—If your hero and dream to be is
Robin Hood, Salem offers an archery class to fulfill your ambition.
• CAPRICORN (Dec. 22-Jan. 19) GOAT— Be optimistic this month, and don’t
let your friends get your goat.
• AQUARIUS (Jan. 20-Feb. 18) WATER CARRIER- Wateryou gonna do about
carrying all of your books? Go see Lisa Findlay at Banana Republic for a new
backpack!
*PISCES (Feb. 19-March20) nSH-'Diisisawhak ofagoodmonlhtostayoui
of the deep end-sharks follow where you go-Be careful! The Aqua-man is lurking
near your shallow waters, be coy and play hard to get. ^
Salem’s success. Strategies says, is due
in large part to Dr. Thrift’s “energy and
leadership... Her enthusiastic support for
enrollment management and her ability to
organize and motivate faculty, administra
tors and alumnae have contributed to a
remarkable enrollmenl turn-around.”
1
=1^==^
The Salemite
Editor-in-Chief
Lisa Findlay
Assistant Editor
Layout Editor
Amy Woodard
Anna Mansfidi]
Features Editor
Wendy Jane Garrett
Sports Editor
Andrea Dixon
Photography EditB
Meredith SndlinK
Copy Editors
Deanna Bass, Elizabeth Bolton
Cartoonist
Raymond Six
Contributing Writers
Kindra Hartmann; Cindie Burnette; Lisa Findlay; Amy Woodard;Ei:
Hopkins; Elizabeth Bolton; Paola Gomez; Mary Barclay Churci;i
becca Grubbs; Stephanie Peede;
Wendy Garrett; Leesa Allen; Adeola Osobu; P.J. Sraiili
Typists
Leesa AUen; Pamela Butts; Stacey Summerlin
Special Thanks to:
Leesa Allen
Welcome New Full-Time Facul
by P.J. Smith
Three new faces join Salem’s faculty
lliis year. Dr. Sheffield, Mr. Mike Cum
mings, and Mrs. Lisa Hixon all hold full
time positions in different areas.
Dr. Sheffield, the new education profes
sor, received herundergraduate degree from
Miami University in Ohio. She received
her masters from
Florida State Uni
versity and ht
Ph.D from the
University of
South Carolina.
Her last position
was as a part-time
faculty member at
Triton Tech in Cummings
Charleston. Her husband Billy is a social
worker currently seeking employment in
Winston-Salem and her son Donald is a
kindergarten student at Whitaker Elemen
tary.
Dr. Sheffield was a special education
teacher in public schools for 13 years. Her
students ranged in age from pre-kindergar
ten to high school. She believes that the
concrete background she received from
working with special ed students along
with the theory gave her the qualifications
needed to teach.
She came to Salem for several reasons.
She likes the small size of the classes and
of the campus because it is more personal
than a big university. She was impressed
by the Education Department and she feels
fortunate to be working with Dorothy
Russell, Chris Baker and Dudley Shear-
bum. She also says that the people in the
department have been “free with their time
and energy, and very helpful.”
Sheffield also believes that the small
classes at Salem are important because it
allows her to answer the needs of the stu
dents. She also likes to break the students
down into groups for discussion, role-
playing, and problem solving.
Mr. Cummings is the new Accounting
and Business Management professor at
Salem. He attended George Mason Uni
versity and East Carolina University. His
wife Diane works for Wachovia and they
have a son David who is 11.
He enjoys teaching at small, private lib
eral arts institutions and could not imagine
teaching at a big university. When asked
why he came to Salem, he said, “I couldn’t
have asked for a job description that better
fit my qualities.” He likes the sense of
community at a small school and likes
knowing his students on a personal level.
Cummings is a public accountant with
four years of experience and hejt
S alem faculty from his position Is
Barton College in Wilson, NC,
the small class size because ilili
to get to know the students wliitl
lieves is the first step in teadiinj
Heves, “You can’t teach someW
thing until you know what tliti
loiow," !s
Sheffield
“What I learn today, I hope Icn
students tomorrow, “ he said.
Cummings hopes to add an ek
diversity to the faculty. Helio(tf*
tain a standard of education
what is believed to be “an
of knowledge in my disciplii'^'
Mrs. Lisa Hixon is the new
the Physical Education Dei
sides teaching Aquacise
swimming, Hixon coaches thett®
try and swim teams. She was
for an interview at press time.
Students Certainly Get Aron
Winston-Salem to cities up uffour boil" weekend? Starting after class on Friday, students go anywhere front
the Hill*
'■riiiMon-oaiem to cities otter ciass on maay, stuaents go anywuwv-
social lives range from going home the other hand, choose to just hang out in the dorms.
studying. A su^ey w^folXm v! gettig “r Jy happy”, to shopF^^
follows: ^ class to determine their favorite weekend activities
Ziggy’s 25% Mrc*"'*
Wake Forest University 17% Dorm,
Spring Garden J2%
NC State..
Davidson
Hampden Sydney 4%
7% go to either Baity's. 0®
A.S.U., High Point College.®
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