Newspapers / Meredith College Student Newspaper / April 27, 2005, edition 1 / Page 7
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CAMPUS OPINION A,ni,im 1 Environmental Demonstration At Raleigh Victoria’s Secret store in Cameron Village Part of National Day of Action Including More than 100 Protests For Immediate Release - April 14,2005 Contact - Joshua Martin, ForestEthics, 828-242-4238 Raleigh, - Catalog giant Victoria’s Secret was subject to more than 100 demonstra tions nationwide today as concemed citizens protested the company’s environmen tally-devastating business practices. Victoria’s Secret mails more than one million catalogs daily, destroying Endangered Forests in the process. The demonstrations at Cameron Village near the local Victoria’s Secret store included speakers from For estEthics and The Dogwood Alliance and dozens of local concemed citizens fix)m Ra leigh and area Universities w4io mM^ed-fr0m*Oberii»- Street to Victoria’s Secret to deliver their concerns. “Victoria’s Secret mails a million catalogs daily, wast ing some of our last remain ing Endangered Forests in the process,” said Tiffany Stokes, a student at Meredith College. “It’s a shame tiiat Victoria’s Secret is destroy ing the earth’s natural beauty to sell its spring collection.” Victoria’s Secret mails more than 395 million cata logs annu^ly. The average person on its mailing list re ceives 24 catalogs every year - that’s one every two weeks. Approximately 25% of Vic toria’s Secret’s paper comes from Endangered Forests in the Great Canadian Boreal. “Victoria’s Secret is de stroying some of the world’s last remaining Endangered Forests to produce the mountain of catalogs it mails daily,” said Joshua Martin of ForestEthics.- “It’s-terribly irresponsible for Victoria’s Secret not change its catalog paper sourcing.” Canada’s Boreal forest is one of the world’s best re maining conservation op portunities and it is being devastated by Victoria’s Secret’s paper consumption. The Boreal represents 25% of the world’s remaining in tact, roadless forests, and the region supports some of the world’s largest populations of wildlife, including griz zlies, wolves, woodland car ibou and lynx. It is also the nesting ground for a third (3- 5 billion) of our continent’s songbirds. Additionally, the • Boreal holds more freshwa ter that any other place on earth and is a key regulator of global climate. Victoria’s Secret’s paper policies can also help to pro tect the Endangered Forests of the Southern U.S. The Southern U.S. produces 15% of the world’s paper, more than any other region in the world. The South ern U.S is also still home to some of the country highest concentrations of biodiver sity which is being degraded as monoculture pine planta tions replace diverse, natural hardwood forests across the South. The environmental cam paign against Victoria’s Se cret and parent company. Limited Brands, began in the fall of2004 and includes an outdoor advertising cam paign in major cities across the country, protests, and a website - www.victoriasdirt- ysecret.net - where people can get involved and chal lenge the retailer to use re cycled paper, to stop using paper from Endangered For ests and to reduce its over all paper usage. In January 2005, the campaign ran a full-page ad in the New York Times, which was featured in major publications and television broadcasts across the country. Environmental campaigns that focus on corporations and the markeQjlace have proven to be highly effec tive, leading to victories like Home Depots’ decision to stop selling endangered-for- est products, which caused a chain reaction of similar commitments across the do- it-yourself wood products retailers, and a simitar trans formation of the environ mental practices of the of fice supply industry, starting with giant Staples, Inc., and including Office Depot. For more information, pho tos of demonstrations and the forests being destroyed by Victoria’s Secret, and cop ies of the ad campaign, visit www.VictoriasDirtySecret. net. Visit www.ForestEthics. org and www.dogwoodalli- ance.org for more informa tion. Look on E-news in the coming week for links to the new Meredith Herald online! Read breaking news, post comments and editorials, view archived photos.
Meredith College Student Newspaper
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April 27, 2005, edition 1
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