Newspapers / Meredith College Student Newspaper / Sept. 26, 2007, edition 1 / Page 2
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FEATURES September 26,2m 2 Star Tech Disclosing Designer Denim Erin Etheridge Staff Writer With names such as Paper Denim& Cloth, Rock & Republic, and True Religion, designer dettim has taken the fashion world by storm. Loyal customers will pay upwards of $200 for a single pair of these jeans, but do they know the story behind the compa nies that fabricate and the designers who create such merchandise? Designer denim exploded onto the fash ion scene during the fall of 2000 with the introduction of the 7 For All MarJLnd line. Headquartered in Los Angeles, Ca., the compa ny had an unprecedented first-year sales total of $13 million. Over the past seven years, 7 For All Mankind has grown to include a children's line, a men's line, footwear, handbags and sportswear. The company has also forged partnerships with fashion moguls Zac Posen, Pucci and Evan Yurman. >Remaining the preferred denim brand of Ben Affleck, Cameron Diaz, Jake Gyllenhaal and Angelina Jolie, 7 For All Mankind jeans and acces sories are sold at upscale retailers including Neiman Marcus and Saks Fifth Avenue, in addition to "boutiques in over 80 coimtries throughout the world," cites the compa ny's website. For more informa tion on this forerunner of the designer jean world, visit http:// WWW. 7f orallmankind. com. Founded in 2003 by Lucky Brands and 7 For All Mankind designer Jerome Dahan, Citizens of Humanity is another label to reach the design er denim apex. The com pany calls headquarters the dty of Himtington Park, Ca. Besides its core line up of women's jeans. Citizens of Humanity also offers knit tops, a materruty line, and a men's line. >The company partnered with Berkshire Partners, a private equity firm located in Boston, for investment purposes in 2006. The Citizens of Himianity brand can be found in high-end retail shops as well as in specialty boutiques. Visit Berkshire Partners' website at http://www. berkshirepartners.com/ news_press_2006febl. shtml for more details on the history of Citizens of Himiaiuty. Paige Adams-Geller, a fit model for the afore mentioned denim brands 7 For All Mankind and Citizens of Humanity, quickly jumped on the designer jean bandwagon when she created Paige Premium Denim in 2004. >Before becoming known as "the Woman With the Most Revered Bum in the World," Adams-Geller called rural Alaska home, became Miss California in 1991, and did "hot body" guest appearances on Baywatch, according to Mark EUwood, a col umnist for London's The Independent on Sunday. Three years later, Adams-Geller's own line can be found in over 2,000 stores world wide. Her company's headquarters is in Los Angeles, Ca. Paige Premium Denim offers a wide variety of women's and men's jeans, as well as "contemporary tops and bottoms," and children's, maternity, and petite lines, according to the company's website, http://www.paigepremi- umdenim.com. A newcomer on the designer denim market is LoFli, a brand founded in 2006 by designers Donald Anthony and Sheel Khemka. Anthony has been a figure in the fashion world since 1979, when he concluded his career as an All-American soc cer player. ^emka, who holds an honors degree in Aesthetics and Philosophy from Oxford University, designed the LoFli brand to include a "quintessentially English elegance without the nos talgia, and West Coast Californian novelty witti- out the fuss," dtes the company's webpage. For more information on this up-and-coming designer denim brand, pay a visit to the LoFli website at http://www. lofii.com. Designer denim also hits close to home with the manufacturing plant Taylor Togs, whose loca tions are in Micaville and Taylorsville, N.C. According to an arti cle by Jen Aronoff that appeared in The News & Observer on Thursday, August 30, Taylor Togs is responsible for fabricat ing the denim designs of comparues such as Cone Denim and Rag & Bone. It has also worked with Gap to produce pieces for the store's Product Red line as well as witti Levi to manufacture the company's vintage line, whose pieces are sold for an astoimding $500 and up. Kathy Garland, a sewing supervisor at the Taylor Togs' Micaville factory, states that the company represents one of just two or three companies in the Southeast that are able to produce the quality of work denim designers Denim cont. on pg. 6 Pivot: connecting home and away. What are the perks? For start ers, Pivot allows the user to make unlimited calls between her digital home telephone and her cell phone. Also, calls to the wireless phone are easily forwarded to the home phone, meaning that the cell phone minutes can be saved for those times of need when the land line is inaccessible. In addition, voicemails from both the cell phone and the home phone are eas ily reached. Pivot also includes Mobile TV, enabling *coughTVaddictscough*’ to view some of their favorite charmels on a microscopic cell phone screen. For the real TV addicts. Mobile TV includes a feature that shows upcoming TV listings ... plan an evening of shows even before returning home. Seriously, though. Mobile TV could be useful for people who have long bus rides and want to catch up on the latest news, sports, weather and more. Picture this: a two- inch screen plus email. I can't imagine being away from a computer and receiving an email so urgent that it requires an immediate reply (using only the cell phone The Meredith College Chapter of Habitat for Humanity invites you to a kick-off for the Meredith College Habitat Home on Thursday, Oct. Chelsea McGlaughlin Staff Writer keypad, of course). However, if such a thing does happen. Pivot cus tomers will be armed and ready to correspond with lightning speed. New Pivot cell phone: $200. Monthly bill: $80. Taking your email with you wherever life takes you: priceless. In addition to email capabilities. Pivot also includes Mobile Web. You guessed it: Pivot allows users to access and browse the internet with broadband-like speeds and to use instant messenger. Again, for those with long bus rides or frequent flights, catch ing up on world events is easier with help from Pivot. Although it offers so many new technologi cal features. Pivot also includes the basics: pic tures, address book, mes saging and access to the Sprint Music Store. Pivot is available on the Sprint network in conjimction with Time Warner Cable, Comcast, Bright House Networks or Cox. Users may choose from a smattering of calling and multime dia plans, and also from multiple wireless phones. Visit http://mypivot. com/ for all information regarding Pivot technol ogy- Contact the columnist with your own technologi cal interests by e-mail at mcglaugh@meredith.edu 4 from 12 p.m. to 12 a.m. There will be several events throughout the day. FYE students are help- Habitat cont. on pg. 6 Habitat comes to MC
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