Real Estate News
Happy Anniversary,
Pine Knoll Shores Realty
Shores Realty are involved in all aspects of our town. They are members of the
country club, the Womens Club, the Garden Club, and the HOAs. The support and
loyalty of the citizens of Pine Knoll Shores has consistently made them successful
and vital members of the town.
Congratulations, Pine Knoll Shores Realty and Marian Goetzinger, on 20 years.
In 1998, the world was teetering on a technological revolution. Bill Clinton
was President of the United States, Google was founded and Hurricane Bonnie
hit North Carolina and the Crystal Coast with winds up to 115 miles per hour.
Marian Goetzinger was a relatively new realtor with a dream. That was the year
she founded Pine Knoll Shores Realty.
Pine Knoll Shores Realty’s first ad was hand drawn by Marian
because Clip Art was not readily available as it is r\o\N.—Photos
courtesy of Amy Hahn
When Marian opened the doors of Pine Knoll Shores Realty 20 years ago, her
telephone was connected to the wall, and she thumbed through the telephone
directory to find the addresses and phone numbers of the people in Pine Knoll
Shores she planned to contact. Very few people owned cell phones at that time.
Marian designed the first mailer for Pine Knoll Shores
Realty by cutting and pasting—not on a computer
screen, but with scissors and glue.
The Multiple Listing Service (MLS) provided a
directory of properties every two weeks and tax
records had to be found by either going to the county
courthouse to dig through files or by flipping through
giant-sized tax books that most real estate firms
purchased for their offices. Of course, by the time the
MLS books or the tax records were printed, they were
already out of date.
In 1998, Carteret County real estate agents did not
have the luxury of lock boxes, computerized MLS
records, tax records online or centralized showing
services, and smart phones were a science fiction
idea. Scheduling showings, processing listings and
preparing forms was much more time-consuming
than it is today.
Pine Knoll Shores Realty started out as a small,
family business with a focus on community, and has
remained so for 20 years. Many things change, but
the basics stay the same. Real estate is local—always
has been, always will be. It is about the land and
property ownership and rights that go with owning
property in America. The folks at Pine Knoll Shores
Realty have had many opportunities to become part
of “Big Box” companies, but have chosen to remain
committed to Pine Knoll Shores where they live,
work and play. Technology changes and the laws and
the rules change, but the basics of any business are
relationships. Marian and her colleagues at Pine Knoll
Marian Goetzinger in 1998 (left) and in 2018
June 2018
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