ZCMI, IN SALT LAKE CITY, UTAH
Famous Store Sells Fieldcrest Textiles
WHISTLB
Copyright, 1951, Marshall Field &c Company
Issued Every Two Weeks By and For
the Employees of Fieldcrest Mills, Divi
sion of Marshall Field & Company, Inc.,
Spray, North Carolina
OTIS MARLOWE Editor
No. 4 Monday, Sept. 3, 1951 Vol. X
Capitalist!
Johnny used to be a laborer. Brother
Tim still is.
Both cut lavirns. Both used to use
customers’ hand mowers. Each could
do one big lawn a day, and get $2 for
it.
Tim spent his $2 on movies and candy.
Johnny saved some money, borrowed
some more, and bought a power mower.
Now he can cut 5 lawns a day, and so
makes $10.
He puts aside $2 a day to pay back
his loan, and $1 toward another mower
when this one wears out.
He still has seven dollars where he
used to have two, and is helping more
people get their lawns cut when they
want them. Yet some enemies of busi
ness would say that that shows Johnny
is too big; he should be limited in the
number of people he can serve.
These same strange enemies would
prevent Johnny from setting aside $1 a
day out of his own earnings', to buy a
new mower when this one wears out.
(Of course, that means Johnny would
go baek to hand labor at $2 a day, and
fewer people would be served—but
these strange people don’t care about
that.)
And some people say Johnny should
be forced to share his $7 with Tim so
Tim can keep on spending his $2 for
movies and candy.
Sound ridiculous? Yes, but everyone
of these charges' and demands is leveled
at American business today.
—Courtesy Warner & Swasey, Cleveland
★
We are coming to see that there should
be no stifling of labor by capital, or of
capital by labor; and also that there
should be no stifling of labor by labor,
or of capital by capital.
—John D. Rockefeller, Jr.
^ ^
Possibly an Indian prowled about ■—
or a coyote wailed its weird song —
that fateful night of October 9, 1868
when Brigham Young and a small
group of associates held their first
meeting to organize ZCMI, Zion’s Co
operative Mercantile Institution.
Less than a year after that beginning,
Brigham Young and his associates op
ened the doors of the first ZCMI retail
unit at First South and Main Street
(then called East Temple Street) in Salt
Lake City, Utah, hardly a block from
the present site of today’s retail store.
Orginally, ZCMI was intended to be
come a chain of retail outlets together
with a manufacturing corporation. For
a time it did produce a major portion
it sold, but with the coming of the rail
road across the continent the production
aspect was subordinated to the one of
distribution. Varions retail outlets were
set up throughout Salt Lake City, the
rest of Utah, and parts of southern Ida
ho, but now the only remaining retail
unit is the large department store in
Salt Lake City.
Early in its life ZCMI Wholesale was
organized and today is possibly the lar
gest wholesale distribution center both
from the standpoint of number of sales
and dollar volume in the Mountain West.
In addition, there is a wholesale drug
unit, and a wholesale grocery unit with
divisions in Ogden, Provo, and Price,
Utah, as well as Pocatello, Idaho, be
sides Salt Lake. ZCMI School and Office
Supply is a large portion of the opera
tion with headquarters in Salt Lake
City.
From a beginning like a country store,
using metal pots as “cash registers”
ZCMI has grown to a leading business
of the nation, giving the best merchaii'
dise for the lowest possible consumer
price.
Major lines in both the wholesale and
retail dry goods divisions are the prO'
ducts of Fieldcrest Mills, which have
gained wide customer acceptance in th®
area served by ZCMI.
— ★ ,
EDITOR’S MAILBAG
Dear Editor:
Thank you kindly for your good letter
of July 13th which reached me a
days ago, enquiring about The
Whistle.
I have enjoyed receiving your paper
the past more than five years and hav®
on many occasions shown it with pride
to South Africans.
Only this morning we looked at th®
most recent issue to arrive and picked
out about 6 faces we knew very well-
A couple of them had been in one of
classes at Draper High School.
Don’t stop it, whatever you do, and
before I return home in 1954, Lord
willing, I will advise you to discontinue
sending it to this address.
Receiving your letter was like a®
oasis in the desert. Thanks so much-
We are all keeping well and enjoying
South Africa. With kindest regards, ^
remain
Faithfully yours.
Rev. George E. Fisher.
P. O. Box 36, Krugers'dorp
South Africa.
2
FIELDCREST MILL WHISTL®