North Carolina Newspapers

the standard PRINTING CO
Spray, N. C. Monday, September 14, 1953
Number 4
Wforized Bedspreads Introduced
^ills Rank At Top In Safety
rates for industry for 1952
0^ been received from the Na-
le Council. The reports show
yof Fieldcrest Mills in re-
I o *^0 other textile plants reporting
® Council.
!Ygj,?°'^Parison of the frequency and
)f ^ rates for Fieldcrest Mills and
textile industry generally is
^ below:
ielrip! ®iustry .. 6.41
'•crest Mills . .. l‘.4Sr
Synthetic Fabrics Mill, which
the entire year without a lost-
5 ^ Occident is listed in first place in
group for silk and synthetic
le ^ The Hosiery Mill at Field-
a single lost-time injury,
Oitti^® placed first in its size group for
•rie^ ^Isachery with no lost-time in-
le Finishing Mill with only
lost-time accident were in first
and second places, respectively, for
their size group in the dyeing and fin
ishing classification.
The Karastan Rug Mill, which for
several years has been at the top in
safety for the carpet and rug industry,
had only one lost-time accident in 1952
and ranked first in its size group. The
Karastan Rug Mill has continued its
good record with no lost-time injuries
thus far in 1953.
The Electric Blanket Mill was in first
place in its classification and size group,
a position it hac- maintained for three
years. The Electrc Blanket Mill has not
experienced a lost-time injury since it
became a mill unit in 1950.
Central Warehouse had no lost-time
accidents during 1952 and was among
those at the top in its size group of the
warehousing classification. Central
Warehouse has been a leader in safety
for a number of years. It has received
the Governor’s Award and other recog
nition for outstanding safety achieve
re Members
25-Year Club
MILL WHISTLE went to press
'ay f’ ^'rial preparations were under
le ths 11th annual meeting of
e ^®ldcrest Mills 25-Year Club to
form of a picnic at 4
2 g, Saturday afternoon September
forehead Stadium,
t in the club now stands
’ including 62 new members who
^rvi '^°^Plete 25 years of continuous
) by September 30. In addition
pins for this group, Harold
J^itcomb, assistant general mana-
Scheduled to present diamond
5, denoting continous service of
6s Of years and up. Three employ-
ia^ fieldcrest already have received
pins for 50 years of service:
(Continued on Page 4)
Laseter Is Named
Chief Accountant
Appointment of J. F. Laseter as chief
accountant for Fieldcrest Mills, suc
ceeding the late Carl Hoehl, has been
announced by the Company. It was
announced at the same time that W. C.
Spaugh, head of the Accounting
Methods Dept., will temporarily act as
head of the Tabulating Dept.
A native of Clayton, Ala., Mr. Laseter
attended Alabama Polytechnic Insti
tute, where he received a B.S. in Com
merce. He was with the Tennessee
Coal, Iron & Railroad Company, in
Birmingham, for a number of years
assigned to cost accounting and office
methods and procedures. He served
overseas with 935th Field Artillery Ba-
tallion in World War II. On active duty
for 4% years, he entered as a reserve
(Contined on Page 8)
Fieldcrest Mills, effective September
1, introduced its line of jacquard bed
spreads fully Sanforized, marking the
first time for jacquard bedspreads to be
offered pre-shrunk.
New natterns and textures are avail
able, each guaranteed against shrinkage
of more than one per cent. Fieldcrest
salesmen are now on the road with a
large collection of new Sanforized bed
spreads and matching draperies in
Fieldcrest’s established price lines.
Sanforized bedspreads as a Fieldcrest
“first” already have received notices in
trade papers, and the general press.
Colored advertisements in leading na
tional magazines will appear early this
fall. The advertising slogan is “Com
pletely New--. . Completely Washable—.
New Line Shown
The new line was unveiled at sales
meetings in New York, Chicago and
San Francisco. Following our own sales
meetings, a press party introducing the
new Sanforized bedspreads was held
in the Terrace Room of the Hotel Plaza,
in New York, August 27. Approximate
ly 90 editors were present representing
trade magazines, consumer publications
and New York newspapers and feature
At the press party, 11 beds were set
up in the ballroom displaying nine of
the new spreads and the “before and
after” bedspreads which will be fea
tured in our advertising.
Wider Market
Announcement of the new line was
made by G. L. Ivie, sales and merchan
dise manager of Fieldcrest Mills, who
said this new development will mean
a wider market for woven type bed
“Up to now all manufacturers have
found that many customers who prefer
them have passed up spreads of this
construction because of the chance of
shrinkage. Not only consumers but the
broad institutional market has some
times by-passed attractive looking
woven spreads for this reason,” Mr.
Ivie said.
The new spreads will eliminate
shrinkage of from 5 per cent to 10 per
cent in bedspreads and also highly im
portant, Mr. Ivie stressed, is the fact
(Contined on Page 5)

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