SHEETS • TOWIlt • BCDSrilfADS • llANKttJ • EIICT RIC • I AN K E TS • NOS I E« Y • K AK A ST AN ■ UG i • S Y N TH E Tl C FAIRICS
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MILL WHISTLE
Published by Fieldcresf Hills. Iqc. • Plants bcited in Sorsy. Draner uid leaksvilte, R. C. and Fieldale, Va.
^OL. XIII
Spray, N. C., Monday, January 24, 1955
NUMBER 14
^ug Sales Meet
Held In Chicago
The Karastan division held a sales
Wveeting at its showrooms in the Mer-
'^handise Mart in Chicago on January
Walter B. Guinan, vice president in
charge of Karastan sales and Hugh
®®ley, sales manager, conducted the
Meeting. Attending the meeting, which
preceded the January 3 opening of the
'“hicago Home Furnishings Market,
^ere Karastan salesmen from all over
‘"e country.
Guinan discussed style cycles
trends in home furnishings, em
phasizing the return of rugs, and the
^hcrease of pattern in floor coverings
allowing a long period of solid-color
^all-to-wall carpeting. In presenting
the
hew line to the salesmen, he em
phasized how the new patterned floor
^overings do not revert to the past but
in with today’s overall trends in
fashions.
Resident H. W. Whitcomb, vice
P^esicien,t E. W. Medbery and J- M.
orrnan, manager of the Karastan mill,
^ spoke. F. W. Hoit, vice president in
Charge of domestic sales, was intro-
^'^ed and addressed the group.
William C. Pank of Calkins and Hol-
the Company’s advertising agen-
outlined advertising plans for the
and showed color photographs
^hich -will appear in national maga-
*he advertising. Miss Ardelle Cole-
merchandise publicity manager,
^‘fd some forthcoming publicity in
®tional magazines on the new rugs.
Outstanding^ New Patterns
- the Merchandise Mart, the new
arastan rugs appeared in various ex-
‘‘Iblts. •r.alli.
^nding new patterns. One of the new
^ esert Collection was featured in
j Homeward, America” in a home
^^tting designed by Everett Brown, one
r . five settings to appear in color in
calling attention to the out-
magazine, issue of February 21.
Lipg
Two Karastan rugs appeared in the
«C-TV “HOME” program as telecast
the Merchandise Mart on Janu-
^ 3. Two of the new items are in-
^Uded in the HOUSE AND GARDEN
jy. or Show, a permanent exhibit at the
which is changed semi-annually,
^'^eral of the new “Desert Collection”
exvr were used as accents in the
of the Grand Rapids Bookcase
Chair Company.
Whitcomb, President Of Company
Chosen Tri-City Man Of The Year
Harold W. Whitcomb, president of Fieldcrest Mills, Inc., has been
named “Tri-City Man of the Year” by the Leaksville-Spray Exchange
Club which annually honors the citizen who has contributed most to
the advancement of the community.
Mr. Whitcomb, in special ceremonies
at Meadow Greens Country Club, was
presented a walnut plaque with the
citation inscribed on bronze.
Basis for the selection of Mr. Whit
comb was his successful direction of
the mills resulting in a high level of
employment and increased prosperity
in the local communities. In addition,
he was cited as the prime mover in the
organization of Tri-City Hospital, Inc.
Mr. Whitcomb was instrumental in
obtaining large gifts making possible
the purchase of the privately-owned
Leaksville hospital and its conversion
into a public-owned community hos
pital. Under his leadership as presi
dent of the Board of Trustees, great
improvement in hospital facilities and
services was noted.
Cooperation With Towns
Other activities listed included the
mill president’s cooperation with the
governing bodies of the recently-incor
porated towns of Draper and Spray,
and his support of tax-financed ex
panded municipal services. Also cited
were Mr. Whitcomb’s interest in the
local fire departments, and his help to
the community’s first united fund drive
in instituting a payroll deduction plan
for Fieldcrest contributors.
Mr. Whitcomb, a native of New
Hampshire, is a graduate of the Uni
versity of New Hampshire. He was as
sociated with Marshall Field & Com
pany, Inc., in various capacities and
became a divisional vice president in
charge of Fieldcrest mill operations in
1946. On December 1, 1953 he became
president of Fieldcrest Mills, Inc., and
was elected to the Board of Directors.
He is a director of American Cotton
Manufacturers Institute and chairman
of the committee on education; a di
rector of the North Carolina Textile
Manufacturers Association; a trustee of
the Institute of Textile Technology,
Charlottesville, Va.; and a director of
the Medical Foundation of North Caro
lina.
He is a member of the Merchants
Club and the Manhattan Club, New
York City.
HAROLD W. WHITCOMB
. . . Honored by Community . . .
Company Officials Will
Address Council Meeting
Management reports will be given
before a joint meeting of the Carolina
Cooperative Council and the Junior
Carolina Council at Consolidated Cen
tral Y. M. C. A., 7:30 p.m., Thursday,
January 27. Harold W. Whitcomb, presi
dent, and E. W. Medbery, vice presi
dent, will review operations in 1954
and discuss the outlook for the business
in the coming year.
The January meetings featuring
talks by the company officials tradi
tionally have been highlights of the
Council programs. A large attendance
at the meeting is expected.
January Rug Market
Karastan uses many means in getting
our rugs and carpets before buyers and
the public. Important in the sales pro
gram is the Home Furnishings Market
where new patterns and new lines are
first shown to buyers. See pages four
and five for pictures of new rugs in
troduced at the January market.