SHEETS • TOWilS • liDSmlADS • IIANKITS • E IECTRIC IIANKITS • XAR ASTAN RUG'S • S YNTHETIC FAtRICS
MILL WHISRE
Published by FleldcresI Mills. Inc. • Plants located in Spray, Draper and leaksnlle. N. C. and Fieldale, Va.
Vol. no. XIV
Spray, N. C., Monday, December 19, 1955
Number 12
ME
M. Tracy G. W. Moore
■ . . In New Positions . . .
^ales Organization
Changes Announced
Organizational changes designed to
“^sngthen Fieldcrest’s domestics sales
j5§anization were announced by F. W.
oit, vice-president ih charge of do-
^estics sales at the Company’s annual
meeting held in New York De-
•er 2-4.
®9les
'^emb
W. Moore was promoted to the new
°sition of assistant to the vice-presi-
domestics sales. He will assist
j, Hoit in administrative matters of
c,.® division. Mr. Moore has been with
‘eldcrest since 1946, and has been
j^ager of the blanket department since
Replacing Mr. Moore in the blanket
'Partment will be O. G. Grubbs, who
, s been district sales manager with
n®®^quarters in Philadelphia. Mr.
5joined the company in 1951. His
■ ‘Accessor in the Philadelphia office will
announced later.
M. Tracy, formerly district mana-
in the San Francisco territory, has
hamed to the new position of as-
A ant to the domestics sales manager,
j,.' S. Thompson. He has been with
®Wcrest .since 1948.
• Stewart will replace Mr. Tracy
(Continued on page four)
Fashion Merchandising Is Cited
At Our Domestics Sales Meeting
Officials from the mills, our New York sales office and our sales
representatives from all aver the nation attended the annual Field-
crest domestics sales meeting at New York’s Savoy-Plaza hotel De
cember 2-4.
Re-emphasis of the Company’s fran
chise program with relation to fashion
merchandising, a new packaging pro
gram and new merchandise for spring
selling were outlined during the ses
sions. ' ’
President Harold W. Whitcombj'
speaking at a luncheon December 2,
expressed faith in the continuation Of
favorable business conditions in the do
mestics field. He pointed to a rising
trend toward fashion rather than pirice
promotion as a healthy factor in sus
taining and undoubtedly improving
these levels generally.
Fashion merchandising was also em
phasized by F. W. Hoit, vice president
of Fieldcrest in charge of domestics
' sales. Its increasing importance is prov
ed, he said, by consistently bettered
sales of printed sheets and blankets and
the emphasis on color in all lines.
“At the same time,” Mr Hoit pointed
(Continued on page five)
Christmas Message
Christmas 1955 marp ,'th& close of the second) full year of
operation under the riew~>company, Fieldcrest Mills, Inc. This
has been a year of accomplishment and progress in many different
parts of our business. Our sales departments have been strengthen
ed and improved. A very sizeable investment in new machinery
and equipment will tend to keep our mills modern and com
petitive. We have developed some new and attractive products.
Fieldcrest Mills will show a modest profit for the year and
we will finally wipe out the losses sustained during the first
months of the new company’s existence. We are entering the
new year with a considerable backlog of orders on our books in
most mills, and if general business conditions remain favorable,
we expect to continue good employment and steady operations.
We still have some serious problems which must be cor
rected in 1956. We need the cooperation and understanding of
all concerned to insure the successful and profitable operation
of all our mills for the benefit of the employees, the communities,
and the stockholders.
We appreciate the good work and cooperation of Fieldcrest
employees for the past year. Our directors and my associates
in Management join me in extending best wishes for a Merry
Chr'stmas and a Happy New Year.
Sincerely yours,
President