SHfirS • TOWflS •lEDSPftEADS* t LAN KITS* ELICTRIC tlANKITS • K All AST AN KUO’S • SYNTHETIC FAIftlCS
Published by Fieldcrest Mills, Inc. • Plants located in Spray, Draper and teaksville, N. C. and Fieldale, Va.
Vol. 14
H you were watching television the
Evening of December 28 and thought
you recognized some Fieldcrest pro-
^Ucts in a room setting, you were right.
Towels and blankets made by Field-
^est were used on NBC-TV’s “Screen
director’s Playhouse”.
The “HOME” show, NBC-TV, pic-
J'^red our Wellesley bedspread (on San
forized commercial) and a Fieldcrest
^ectric blanket during December. A
^^rastan Desert Collection rug was
'^sed on January 11.
'Marshall Field & Company’s Janu-
catalog has a color presentation of
ieldcrest merchandise on its back cover
On. the inside back cover. Addition-
Fieldcrest items appear on several
P^ges in the catalog. ■
Other current national publicity for
products includes:
, An important bed and bath edi-
feature in BETTER HOMES AND
^Ardens showing many Fieldcrest
‘^ems in full color.
j 2. A, beauty feature in BETTER LIV-
showing a beauty wrapped in a
4811 blue and green beach towel.
3' A double-page spread in the Janu-
HOUSE BEAUTIFUL on Acrilan
^Jankets, crediting Fieldcrest and two
her manufacturers.
■ Towels in an important bathroom
Spray, N. C., Monday, February 20, 1956
story in the January McCALL’S.
5. Vogue and Royal Velvet towels in
the February LIVING FOR YOUNG
HOMEMAKERS.
6. Treasure and Chateau blankets.
Vogue and Spanish Tile towels in the
February HOUSE AND GARDEN.
7 Towels in the beauty section of
HOUSE BEAUTIFUL’S GUIDE FOR
THE BRIDE.
8. Towels and blankets in BRIDE’S.
9. Blankets and towels in BRIDE-TO-
BE.
10. Sheets, towel and blanket in MOD
ERN BRIDE.
Mid-State AIEE Section
To Hold Meeting Here
Fieldcrest will be host to approxi
mately 40 members of the mid-state
section of the American Institute of
Electrical Engineers Tuesday evening,
March 20. The group will arrive at
7:30 p.m. and will be given a guided
tour of the Karastan Rug Mill before
holding its regular monthly meeting
which will be in the Karastan show
room.
The following are serving on a com
mittee which is making arrangements
for the engineers’ visit here: E. R.
Mills, B. B. Olive, E. J. Hoechst, and
No. 16
Fieldale Plans
Swimming Pool
A swimming pool to cost nearly
$30,000 will be constructed at the Com
munity Center in Fieldale, Va., accord
ing to plans announced last week. The
Community Center’s board of direc
tors gave final approval to the project
at a meeting Tuesday evening, Febru
ary 14. Work will be started right away
and it is expected that the pool will
be ready for use by May 15.
The Rotary Club and the Fieldale
Service Club have adopted the swim
ming pool as their projects and it is
hoped that several of the ladies’ clubs
will do the same. A number of fund
raising projects are already under con
sideration.
The swimming pool will be located
adjacent to the Community Center
building on what is now a playground.
The pool will be 35 feet by 85 feet
including a 10 by 35 wading section.
Construction will be of concrete with
a Silicite finish, a lifetime white re
quiring no painting. Diving boards and
ladders will be of chrome-plated cop
per also expected to last a lifetime and
retain its good appearance.
Green tile will extend from the water
to the top of the pool. Underwater
lighting and an underwater vacuum
cleaning system are included in the
plans. A 10-foot concrete strip will sur
round the pool and grass will be sown
in the adjoining areas.
Curtis J. Martin, manager of the
Community Center, said, “The swim
ming pool represents a long-time dream
which is about to be realized and comes
as the result of much planning by our
board of directors and other interest
ed persons in the community.
“It is a part of our long-range pro
gram to make the Community Center
one of the finest and best equipped
in the State. We completed an addition
to the building and installed new bowl
ing alleys in the summer of 1953. Now
comes the swimming pool. After it is
finished we hope to continue with some
additional forward steps for the Com
munity Center,” Mr. Martin added.
John Mauney. Messrs. Mills and Olive
are members of the AIEE and of the
mid-state section comprised of grad
uate electrical engineers from central
North Carolina.
Towel warehouse—TMs picture shows progress on the new finished
Soods warehouse at the north end of the Towel Mill finishing building. The ware-
fiouse will have 55,000 square feet of space with an addUional 6,500 square feet
the shipping area. The new building will give the mill additional warehouse
^ace which is badly needed and will facilitate handling and storage.
Fieldcrest Products Get Wide Recognition