^OL. NO. XV
Spray, N. C., Monday, August 27, 1956
NUMBER 4
Thompson Company
Advertises Fieldcrest
World’s Largest Advertising
Agency Named In Long-Range,
Fashion, Ad Program
The J. Walter Thompson Company
appointed advertising agency for
^ieldcrest’s domestics division, effec
tive August 1.
This new association with the world’s
®fgest advertising agency is part of
an overall program in sales, merchan-
Qising and advertising, designed to
place increased emphasis on style and
.ashion. The program is aimed at mak-
'pg Fieldcrest fashion leaders in the
and continuing and increasing its
^®Putation for quality merchandise.
, The long-range plan is based on us-
the finest creative talent and most
efficient organization obtainable to
*ftake Fieldcrest the best-known style
quality name in the field. The
hornpson appointment is expected to
Contribute importantly to the plan.
Fieldcrest sales executives have out-
our program to key personnel at
Thompson agency, who haye ex
pressed great enthusiasm over the
'eldcrest merchandise and sales pro-
(Continued on page eight)
PAUL D. EMERY
CLINTON J. FRANK, JR.
New Men Assume Duties Sept. 1
Two new members of the Fieldcrest
organization whose appointments have
been announced and who will assume
their duties Sept. 1 are shown above.
Paul D. Emery will become assistant
to Robert A. Harris, vice-president in
charge of manufacturing, and Clinton
J. Frank, Jr. will become director of
industrial relations. Mr. Emery has
been with Bates Manufacturing Com
pany for 25 years and for the past eight
years has been plant manager of the
Bates Hill Division, Lewiston, Maine.
Mr. Frank has been with Procter &
Gamble, Cincinnati, Ohio, for 16 years
and engaged in all phases of industrial
relations, including union negotiations
and arbitrations.
■Resting ROLL CALL—Applicants for jobs at Fieldcrest listen to roll call of those
^heduled to take aptitude tests. John Dallas (at left with hand raised) answers to
name. Turn to pages four and five and follow John through the testing procedure.
Lay-Away Plan Offered
For Automatic Blankets
Norwood Cheek, manager of the Em
ployees Store, today issued a reminder
of the store’s lay-away plan for auto
matic blankets. Some unusual bargains
are available now in automatic blan
kets and a small deposit will hold tht
employee’s selection until the blanket
is needed later in the year. The lay-
away plan was instituted for the con
venience of employees, Mr. Cheek said.
By using the lay-away plan the em
ployee can choose from a 'Wider assort
ment and can get a blanket at a better
price than will be possible in the fall
or winter months. Also, the lay-away
plan makes it more convenient fi
nancially to own an automatic blanket.
After a minimum deposit, small pay
ments may be made weekly or month
ly. If the employee chooses, the entire
balance may be paid when the blanket
is called for, the store manager said.