NEW FIELKREST MILS SHOWROOM OPENING
MILL WH
FASHIONS rOR BEO AND BATH
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Published by Fieldcresf Mills, Inc. • Plants locafed in Spray, Draper and Leaksvilte, N. C. ond Fleldate, Vo,
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Vol. XV
Spray. N. C., Monday, February 4, 1957
NUMBER 15
BIG EXCITEMENT AT 88 WORTH STREET
“One Look” Home Fashions
In BrOliantly Staged Settings
Co-Star at Colorful Opening
Worth Street is blossoming. The tex
tile center of the world is most commonly-
described as busy and bustling. Now, a
new adjective can be added. Beautiful.
The recent opening of Fieldcrest’s
glamorous new showroom and sales of
fices has brought about this interesting
change. In reality, 88 Worth Street now
is more than a showroom. It is a show-
place. Imaginative inter-related settings
dramatically and effectively display the
first completely coordinated collection
of fashions for bed and bath.
These inspiring settings were created
primarily to show our customers how to
display and sell Fieldcrest products.
Combined with Fieldcrest’s complete
merchandising plan, a highly effective
selling job and greater profits can be
realized by retailers.
The artful and spacious groupings also
show to best advantage the careful work
manship of the skilled men and women
of Fieldcrest Mills. Everyone concerned
^®e-through panoramic window of Fieldcrest showroom at our domestics with O'Ur latest accomplishment can
®ales headquarters in New York, presenting the “One Look” coordinated rightly have a feeling of great pride in a
*^ed and bath fashions in “Petite Scallops”, our first Spring ’57 promotion. tremendous task well done.