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FASHIONS FOR BED AND BATH
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MifiKA^.FiNE»T ^OWEfl 100M(B RU6
OL. XVII
Spray, N. C., Monday, April 20, 1959
NO. 20
Dr. Neal Bowman To
Address Council Meet
DR. NEAL BOWMAN
^®rnbers of the Carolina Cooperative
“'incii will hold their final meeting of
Program year at 7:30 o’clock Thurs-
^ evening, April 30, at the Consoli-
j 6d Central YMCA. New officers will
elected at the meeting.
speaker v/ill be Dr. Neal Bow-
>lj *'> nationally-known educator, au-
lecturer and sales psychologist.
Mh ®°wman’s early experience as ship-
I. S foreman, retail store manager,
V|~® paper editor, and advertising and
(j, *|city director has increased his ap-
t-f'^iation of the importance of human
*5«ons.
'..^fter service in World War I, he ob-
a bachelor’s degree from Temple
ij'^ersity. He later obtained a master’s
from the University of Pennsyl-
a doctor’s degree from Rutgers
^ersity.
If 17 years before joining the staff
^ the National Association of Manu-
H ';'*'€rs he was Professor of Market-
the School of Business and Pub-
^dministration at Temple University.
I,/“as written three books on advertis-
j! Selling and public speaking.
5-^ has traveled from coast to coast
times, speaking to hundreds of
I) *®*ices including radio and television
^3fances.
Bedspread Mill Tops List In Housekeeping
No Lost-Time Injuries
At Fieldcrest During
First Quarter of 1959
The quarterly safety report which has
just been issued shows that no lost
time accident occurred in any of the
mills during the first three months of
the year. However, one operative case
(a hernia) was carried over from 1958.
H. E. Williams, safety director, in
commenting on the report, said; “While
there were no disabling injuries in the
first quarter, there were some injuries
which required medical attention. This
means that we have not yet eliminated
the causes of accidents.
“If numerous minor injuries continue
to occur, it can be expected that we will
experience more serious ones. It is
a good time to look over our work
areas to see if there are any accident-
producing conditions that should be
eliminated. We also should review our
work habits and correct any unsafe
practices.”
LaRoche Will Handle
Karastan Advertising
Karastan Rug Mills, a division of
Fieldcrest Mills, Inc., has appointed C.
J. LaRoche & Co., Inc., to handle its
advertising, according to an announce
ment by Walter B. Guinan, president of
our Karastan sales division.
Mr. Guinan said Karastan selected
LaRoche after interviewing a long list
of agencies. The majority of the rug
mill’s national advertising budget goes
into consumer magazines, and feature
trend-setting room scenes.
Hoit Re-Elected Head
Of Worth St. Group
Frederic W. Hoit, president of the
Fieldcrest division of Fieldcrest Mills,
Inc., has been re-elected president of
the Worth Street Area Association, Inc.,
in New York.
The association, formerly known as
Worth Street, Inc., a textile organiza
tion, has been broadened to represent
the whole business community in the
Worth Street area, where our Fieldcrest
sales offices are located.
The Bedspread Mill took top honors
among the cotton mills in the 23rd
housekeeping grading inspection. Based
on its standard of 88%, the Bedspread
Mill had a rating of 92.7%. The Towel
Mill was in second place with 91.3%.
The combined rating for all mills was
92% against the weighted average
standard of 91.5%.
In the finishing and warehousing
group, the Central Warehouse held the
top position with a score of 96.7% as
compared to the standard of 93%. The
Towel Mill finishing department was
next with a rating of 96.4%.
The Karastan Rug Mill had a rating
of 93.4% against its standard of 90%.
Results of the inspection were an
nounced by Howard Barton, of the En
gineering Department, secretary of the
housekeeping committee. He expressed
appreciation for the cooperation in the
housekeeping program shov/n by super
visors and employees.
“We have made a great improvement
in our thinking on housekeeping and in
housekeeping,” Mr. Barton said. “I
would like to see us attain an average
score of 93%. This can be done by im
proving just a few of our departments.”
‘Y’ Campaign Leaders
C. C. Campbell (left) and James Mar
lowe, both of Fieldcrest, are chairmen
of membership campaigns at Consolida
ted Central and Draper YMCAs respec
tively. The drives will continue through
April.
The campaigns this year are given ex
tra impetus by Consolidated Central’s
50th anniversary celebration, set for
April 23, and the ultra-modern swim
ming pool now under construction at
the Draper YMCA Recreation Park.
I